Deodorants in Iran

May 2017 | 20 pages | ID: D53C37EC704EN
Euromonitor International Ltd

Abstracts

Consumer perception of deodorants changed rapidly during 2016. These products, which used to be considered luxury items to replace fragrances, are gradually becoming a necessary personal care product with special focus on perspiration. This is thanks to widespread advertising campaigns by key suppliers such as Shekofa Manesh Co and Unilever Iran Co, which are trying to increase awareness of deodorants and attract new consumers.

Euromonitor International's Deodorants in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Deodorants market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Deodorants by Category: Value 2011-2016
  Table 2 Sales of Deodorants by Category: % Value Growth 2011-2016
  Table 3 Sales of Deodorants by Premium vs Mass: % Value 2011-2016
  Table 4 NBO Company Shares of Deodorants: % Value 2012-2016
  Table 5 LBN Brand Shares of Deodorants: % Value 2013-2016
  Table 6 Forecast Sales of Deodorants by Category: Value 2016-2021
  Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2016-2021
  Table 8 Forecast Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Unilever Iran Co in Beauty and Personal Care (iran)
Strategic Direction
Key Facts
  Summary 1 Unilever Iran Co: Key Facts
Competitive Positioning
  Summary 2 Unilever Iran Co: Competitive Position 2016
Executive Summary
Low Base of Most Categories and Better Retail Presence Drive Growth
Reduced Purchasing Power Hampers Growth
Domestic Suppliers Strong in Personal Care While Multinationals Are Stronger in Beauty Categories
Products With Additional Claims Prove Popular for New Launches in 2016
Healthy Growth Predicted If Political/economic Situation Improves
Market Data
  Table 9 Sales of Beauty and Personal Care by Category: Value 2011-2016
  Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
  Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
  Table 16 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
  Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
  Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
  Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
  Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 3 Research Sources