Deodorants in Bulgaria

Date: May 22, 2018
Pages: 18
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: DEF0B90B20AEN
Leaflet:

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Despite being a mature category, deodorants continues to grow, driven by increased awareness of personal hygiene and stressful and dynamic lifestyles in urban areas. Prolonged and hot summer seasons further benefitted the category’s sustained growth in the review period. The populations in Bulgarian cities, especially the capital, are growing due to increasing employment opportunities and better incomes. This creates demand for personal hygiene products to meet the needs of the increased number...

Euromonitor International's Deodorants in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Deodorants' Growth Driven by Dynamic Urban Lifestyles
Fusion Experience in Deodorants Driving Innovation Trends
Instant Visual Engagement Is Key Success Factor To Boost Sales
Competitive Landscape
Dove Continues To Drive Overall Strong Performance in Deodorants
Playboy's Outstanding Performance
Increasing Pressure on Local Producers
Category Data
  Table 1 Sales of Deodorants by Category: Value 2012-2017
  Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
  Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
  Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
  Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
  Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
  Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
  Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
  Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Executive Summary
Stable Increase in Household Consumption in Bulgaria Benefits Beauty and Personal Care
Green Light for "green" Cosmetics
Concentration of Beauty and Personal Care Sales in Large Chained Retailers
Products Increasingly Tailored To Individual Personality and Dynamic Lifestyle of Urban Consumers
Digitalisation Trends Have Growing Impact in Beauty and Personal Care
Market Data
  Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
  Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
  Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
  Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
  Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
  Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
  Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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