Cosmetics Industry in China – PEST Framework Analysis
China continues to be one of the largest cosmetic producers in the world. A positive regulatory environment and an upbeat Chinese economy has fueled the growth of the cosmetics industry. Multinationals are consistently expanding operations in China. However, the counterfeit cosmetics still pose as a major deterrent to foreign investment in the industry.
Aruvian's R'search analyzes The Cosmetics Industry in China in a PEST Framework Analysis. A PEST analysis is concerned with the environmental influences on a business. The acronym stands for the Political, Economic, Social and Technological issues that could affect the strategic development of a business. Identifying PEST influences is a useful way of summarizing the external environment in which a business operates.
Aruvian's R'search analyzes The Cosmetics Industry in China in a PEST Framework Analysis. A PEST analysis is concerned with the environmental influences on a business. The acronym stands for the Political, Economic, Social and Technological issues that could affect the strategic development of a business. Identifying PEST influences is a useful way of summarizing the external environment in which a business operates.
A. EXECUTIVE SUMMARY
B. INTRODUCTION TO THE INDUSTRY
B.1 Industry Definition
B.2 Industry Profile
B.3 Industry Structure
B.4 Future Outlook
C. PEST FRAMEWORK ANALYSIS
C.1 Political Aspects
C.2 Economic Aspects
C.3 Social Aspects
C.4 Technological Aspects
D. GLOSSARY OF TERMS
B. INTRODUCTION TO THE INDUSTRY
B.1 Industry Definition
B.2 Industry Profile
B.3 Industry Structure
B.4 Future Outlook
C. PEST FRAMEWORK ANALYSIS
C.1 Political Aspects
C.2 Economic Aspects
C.3 Social Aspects
C.4 Technological Aspects
D. GLOSSARY OF TERMS
