Consumer Insights: Natural & Organic Personal Care Products in the UK

Date: January 22, 2008
Pages: 53
Price:
US$ 830.00
Publisher: ORGANIC MONITOR
Report type: Strategic Report
Delivery: E-mail Delivery (PDF), Hard Copy Mail Delivery
ID: CAB3B988D09EN
Leaflet:

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Consumer Insights: Natural & Organic Personal Care Products in the UK
Hard Copy Format: €790

Report Description:

Organic Monitor’s Consumer Insights report is the first-ever study into consumer behaviour towards natural & organic personal care products in the UK. It was prepared by conducting personal interviews with buyers to get insights into consumer attitudes, preferences and expectations of natural & organic personal care products. The report provides detailed insights into consumer behaviour as well as marketing recommendations to new entrants, producers and retailers.

Product Categories

Skin care products: facial care, body care, sun care products, etc.
Hair care products: shampoos, conditioners, hair colours, etc.
Oral care products: toothpaste, mouthwash, etc.
Cosmetics: mascara, lipstick, foundations, etc.
Other products: feminine hygiene products, deodorants, etc.

Key Questions Answered:

This Consumer Insights report provides answers to the following questions…

- What are consumer attitudes towards natural & organic personal care products?
- What are the reasons for consumers to buy these products? What are the initial triggers?
- What are the information sources for consumers buying these products?
- What specific chemicals do consumers look to avoid?
- How important are standards and certified products to consumers?
- How much more are consumers willing to pay for certified products?
- Where do consumers buy these products? What are the shopping preferences?
- What natural personal care brands do consumers buy in each category?
- Who buys natural personal care products? What are the socio-demographics in terms of age groups, education levels, social bands, etc.?

Research Highlights:

Selected findings from this first-ever study into consumer behaviour towards natural & organic personal care products in the UK…

- Consumers’ concern about synthetic chemicals in cosmetics is the major driver of growth in the natural personal care market, with 89% of buyers stating this was important of very important. Just 4% stated it was not important.
- Health factors and environmental considerations are the primary motives for the majority of buyers. The presence of natural & organic ingredients is the main reason for a further 17% of purchases.
- Parabens are the synthetic chemicals that cause most concern, with a third of consumers stating that they try to avoid parabens in personal care products.
- Certification is not very important to buyers. Just 35% of consumers look for symbols and logos. About half of those who do, look for the Soil Association symbol.
- Certified products are gaining popularity, with 79% of consumers stating they would be willing to pay extra for certified products.
- Although most purchases are by seasoned shoppers who have been buying natural personal care products for over 2 years, most new consumers are from the younger age groups.

How You Will Benefit From This Report

Since this report provides detailed consumer insights into natural & organic personal care products, it is an invaluable resource to executives / organisations looking to make marketing decisions.

This report is an important tool to companies in the natural & organic personal care products market, as well as those looking to enter this emerging market. It provides detailed insights into consumer attitudes, expectations and motives towards these products. The report gives a thorough understanding of consumer behaviour, enabling companies & retailers to develop marketing programmes, distribution strategies and position products.

The report is useful for:

- CEOs and senior managers to ensure that new / existing products are correctly marketed and meet consumer expectations
- Marketing managers & executives to identify consumers needs, wants, preferences and expectations. Such information can enable successful marketing programmes and promotional activities to be developed that meet consumer hot spots.
- Business development executives to understand the market and identify opportunities for new / existing products
- Advertising & marketing agencies working on advertising and promotional campaigns. It can help reach consumer hot spots by developing targeted and effective marketing communications.
- Research & development executives to develop / formulate new products based on consumers’ expectations of ‘chemically-clean’ products, synthetic chemical ingredients, natural & organic ingredients, standards, certification, etc.
- Information and research centre librarians by providing detailed consumer insights into natural & organic personal care products.
STRATEGIC ANALYSIS OF THE TOTAL NATURAL & ORGANIC PERSONAL CARE PRODUCTS MARKET

Introduction and Product Definitions
Market Summary and Overview
Research Methodology
Forecast Assumptions
Market Drivers
Market Restraints
Revenue Forecasts
Market Trends
Distribution Analysis
Competitive Analysis
Sales Analysis
Retailer Analysis
Consumer Analysis

EXECUTIVE SUMMARY

Introduction
Research Approach
Research Objectives
Research Methodology
Project Scope and Timing
Sample Size
Limitations of Study

ATTITUDES TOWARDS NATURAL PERSONAL CARE PRODUCTS

General Attitudes
Reasons for Buying
Triggers for Buying Natural Personal Care Products
Reasons for Using Natural Personal Care Products

BUYING BEHAVIOUR

Snapshot of Purchases
Brands Bought
Brand Awareness
Brand Leaders by Product Category
I. Body Skin Care
II. Hair Care
III. Facial Skin Care
IV. Adult Care
V. Oral Care
VI. Cosmetics
Purchasing History

ATTITUDES TOWARDS SYNTHETIC INGREDIENTS IN PERSONAL CARE PRODUCTS

Avoidance of Synthetic Chemicals
Awareness of Synthetic Chemicals

ATTITUDES TOWARDS CERTIFICATION

Importance of Symbols and Logos
Awareness of Certification Bodies
Price Premium for Certification

SHOPPING CHANNELS

Information Sources
Prime Information Source
Retailers Knowledge

CONSUMER PROFILE

Marketing Recommendations
Product Categories
Certification
Product Labelling
Product Packaging
Education & Training
Marketing NPCP: Product Attributes
Marketing NPCP: Communication Channels
Public Relations

CONCLUSIONS

SUGGESTIONS FOR FURTHER WORK
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