Colour Cosmetics in Romania

May 2023 | 29 pages | ID: C35EE9793DCEN
Euromonitor International Ltd

Abstracts

Colour cosmetics outperformed most other categories of beauty and personal care over the course of 2022 as demand increased significantly among local consumers returning to their pre-pandemic daily routines. After recording negative sales growth at the peak of the COVID-19 pandemic in 2020, the category rebounded strongly in 2021, with positive sales growth continuing into 2022 as category volume sales inched closer to 2019 levels. All major categories of colour cosmetics registered very strong...

Euromonitor International's Colour Cosmetics in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Colour Cosmetics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

COLOUR COSMETICS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colour cosmetics booms as consumers return to their pre-pandemic daily routines
E-commerce continues to gain ground as online retailers expand their portfolios
Mass brands outperform their premium rivals due to the adverse economic situation
PROSPECTS AND OPPORTUNITIES
Category players to target younger consumers in a bid to gain crucial advantages
Demand for more natural products set to continue rising from a low base
Few changes expected in the retail distribution of colour cosmetics
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 5 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 6 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 7 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 8 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN ROMANIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources