Colour Cosmetics in Cameroon

June 2023 | 21 pages | ID: C16A7572ECBEN
Euromonitor International Ltd

Abstracts

In the nail products category, nail polish experienced the strongest growth while nail treatments/strengthener recorded the lowest demand. Innovation continues to drive growth in nail products. Nail polish has evolved. Traditional nail polish takes a considerable amount of time to apply and then to dry. Now consumers are moving to more innovative nail polish formats such as gel. Gel nail polish lasts longer and takes less than three minutes to dry after application. The introduction of gel nails...

Euromonitor International's Colour Cosmetics in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Colour Cosmetics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

COLOUR COSMETICS IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong preference for nail polish in gel format over traditional nail polish as time becomes a more pressing factor post pandemic
Demand for eye liner/pencil continues to grow due to the popularity in designing looks around shaved eyebrows
The illicit trade remains a major drain on the formal colour cosmetics category in the country
PROSPECTS AND OPPORTUNITIES
Forecast period demand surges for colour cosmetics that are easy to use and which require no real expertise to apply
Increase in digital marketing and sales through WhatsApp Business boost category sales
Demand for popular international colour cosmetics brands continues to surge given their kudos among local consumers
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN CAMEROON
EXECUTIVE SUMMARY
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources