Beiersdorf SA in Beauty and Personal Care (Spain)

July 2013 | 3 pages | ID: B051E52D617EN
Euromonitor International Ltd

Abstracts

In a very mature market, Beiersdorf has chosen innovation as the main strategy to follow to compete with the rocketing performance of private label in Spain. The company has begun to renew the image of its main lines using the image of its icon product, Nivea cream in a blue tin, as the unifying image of all of its lines. The company will also support the performance of its Nivea for Men line with the sponsorship of the Spanish football team Real Madrid from 2013.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

BEIERSDORF SA IN BEAUTY AND PERSONAL CARE (SPAIN)
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Beiersdorf SA: Key Facts
Summary 2 Beiersdorf SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Beiersdorf SA : Competitive Position 2012