Baby Care in Serbia

July 2011 | 20 pages | ID: BCD87A0DE7AEN
Euromonitor International Ltd

Abstracts

After a difficult 2009, 2010 was another year marked by a decrease in living standards for Serbian consumers. The weak performance of the Serbian economy was also reflected in baby care. The key effects included de-premiumisation (shift to cheaper products as a way of offsetting budget constraints caused by the crisis) in all categories and volume decrease in certain categories.

Euromonitor International's Baby Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Baby Hair Care, Baby Skin Care, Baby Sun Care, Baby Toiletries, Medicated Baby Care, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Baby Care in Serbia
Euromonitor International
July 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Baby Care by Category: Value 2005-2010
  Table 2 Sales of Baby Care by Category: % Value Growth 2005-2010
  Table 3 Baby Care Premium Vs Mass % Analysis 2005-2010
  Table 4 Baby Care Company Shares 2006-2010
  Table 5 Baby Care Brand Shares by GBN 2007-2010
  Table 6 Baby Sun Care Brand Shares by GBN 2007-2010
  Table 7 Forecast Sales of Baby Care by Category: Value 2010-2015
  Table 8 Forecast Sales of Baby Care by Category: % Value Growth 2010-2015
  Table 9 Forecast Baby Care Premium Vs Mass % Analysis 2010-2015
Henkel Merima Doo in Beauty and Personal Care (serbia)
Strategic Direction
Key Facts
  Summary 1 Henkel Merima doo: Key Facts
  Summary 2 Henkel Merima doo: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 Henkel Merima doo: Competitive Position 2010
Executive Summary
Rapid Industry Development Until First Months of 2009
Economic Crisis Continues To Slow Development of the Industry in 2010
Domestic, Regional and Multinational Players Present in the Market
Retailing Industry in Serbia Expanding
Good Potential for Future Growth
Market Data
  Table 10 Sales of Beauty and Personal Care by Category: Value 2005-2010
  Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
  Table 12 Sales of Premium Cosmetics by Category: Value 2005-2010
  Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
  Table 14 Beauty and Personal Care Company Shares by NBO 2006-2010
  Table 15 Beauty and Personal Care Company Shares by GBO 2006-2010
  Table 16 Beauty and Personal Care Brand Shares by GBN 2007-2010
  Table 17 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
  Table 18 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
  Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 21 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
  Table 22 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
  Summary 4 Research Sources