Avon Cosmetics Finland Oy in Retailing (Finland)

March 2013 | 2 pages | ID: A1F2465A8B9EN
Euromonitor International Ltd

Abstracts

Avon Cosmetics intends to strengthen its position in beauty and personal care direct selling by providing excellent customer service through its sales representatives and offering fashionable, high-quality products to its customers. Personal service is a selling point for the company in its battle to compete with internet retailers. The company’s challenge in 2012/2013 will be to rectify its plummeting net profit, which saw a significant drop in 2011.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Avon Cosmetics Finland Oy: Key Facts
Summary 2 Avon Cosmetics Finland Oy: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 3 Avon Cosmetics Finland Oy: Competitive Position 2012