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The Austrian Market for Natural & Organic Cosmetics

September 2009 | 30 pages | ID: A01496BBAD6EN
ORGANIC MONITOR

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Report Description:

This report on the Austrian Market for Natural & Organic Cosmetics provides market & competitive information on the leading product categories, including skin care, hair care, oral care, etc. Market analysis and forecasts are provided to existing producers, new entrants and investors.

Product Categories:

Skin care products: facial care, body care, sun care products, etc.
Hair care products: shampoos, conditioners, hair colours, etc.
Oral care products: toothpaste, mouthwash, etc.
Colour Cosmetics: mascara, lipstick, foundations, etc.
Deodorants
Other products: feminine hygiene products, etc.

Key Questions Answered:

Our expert analysis provides answers to the following questions…

- What is the size of the Austrian organic and natural cosmetics market???
- What distribution channels comprise most product sales?
- What product categories comprise most revenues?
- What companies are the leading producers & importers?
- Who are the leading brands? What are their market shares?
- What is the growth potential? What growth is projected in the coming years?
- What retailers comprise most natural & organic cosmetic sales?

Research Highlights:

The market share of natural & organic products is reaching 5% of total cosmetic sales. High growth is occurring as distribution of natural & organic cosmetics increases in Austrian retailers. Consumers are turning to natural & organic products as they become more aware of the possible dangers of synthetic chemicals in cosmetics & toiletries.

Organic Monitor expects healthy growth rates to continue in the coming years. Increasing distribution and strengthening consumer demand for 'chemically-clean' cosmetics are expected to drive market growth.

Research Methodology

This report on The Austrian Market for Natural & Organic Cosmetics has been prepared by primary research. Interviews were conducted with leading natural & organic cosmetic manufacturers, distributors, supermarkets, and specialist retailers. Information was also gathered from trade associations, certification bodies, industry observers and retailer in-store visits. Secondary research was used to corroborate and verify primary data. Secondary data sources include our proprietary in-house databases, magazines & trade press, company literature and independent databases.
STRATEGIC ANALYSIS OF THE AUSTRIAN NATURAL & ORGANIC COSMETICS MARKET

INTRODUCTION AND PRODUCT DEFINITIONS

MARKET SUMMARY AND OVERVIEW

REVENUE FORECASTS

MARKET TRENDS

DISTRIBUTION ANALYSIS

PRICING ANALYSIS

COMPETITIVE ANALYSIS

SALES ANALYSIS

RETAILER ANALYSIS

PRODUCT ANALYSIS

CONSUMER ANALYSIS


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