Beauty and Personal Care in Romania
2022 was a landmark year for Romania’s beauty and personal care market as, by the end of the year, the majority of categories had recovered from the sales declines recorded at the peak of the COVID-19 pandemic in 2020. One of the most important factors underpinning this sales recovery is the removal and lifting of all COVID-19 control measures and social distancing restrictions, including limitations on domestic travel, the closure of the country’s borders and restrictions on the ability of cust...
Euromonitor International's Beauty and Personal Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Beauty and Personal Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
SUN CARE IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong sales growth in 2022 as sun care continues to recover
Sun protection remains dominant as aftersun and self-tanning lose ground
Baby and child-specific sun care booms as parents protect their kids from the sun
PROSPECTS AND OPPORTUNITIES
Regular use of sun care set to spread from female to male consumers
Spray formats to become more popular as consumers demand convenience
Tinted sun protection products to add an element of self-tanning to the category
CATEGORY DATA
Table 1 Sales of Sun Care by Category: Value 2017-2022
Table 2 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Sun Care: % Value 2018-2022
Table 4 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 6 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN ROMANIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong sales growth in 2022 as sun care continues to recover
Sun protection remains dominant as aftersun and self-tanning lose ground
Baby and child-specific sun care booms as parents protect their kids from the sun
PROSPECTS AND OPPORTUNITIES
Regular use of sun care set to spread from female to male consumers
Spray formats to become more popular as consumers demand convenience
Tinted sun protection products to add an element of self-tanning to the category
CATEGORY DATA
Table 1 Sales of Sun Care by Category: Value 2017-2022
Table 2 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Sun Care: % Value 2018-2022
Table 4 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 6 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN ROMANIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources