Beauty and Personal Care in Mexico
Beauty and personal care continued its positive recovery in Mexico in 2023, thanks to an increasingly favourable economic landscape. This is characterised by a historic low unemployment rate of 2.87% and the appreciation of the MXN against the USD, creating the phenomenon of the 'Super Peso.' This has strengthened the purchasing power of Mexican consumers, especially for imported premium beauty and personal care products. Additionally, inflation rates eased, and poverty rates saw a consistent de...
Euromonitor International's Beauty and Personal Care in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Beauty and Personal Care in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Beauty and Personal Care in Mexico
Euromonitor International
July 2024
LIST OF CONTENTS AND TABLES
BEAUTY AND PERSONAL CARE IN MEXICO
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Macroeconomic conditions are favourable for mass beauty and personal care
Pop culture trends influence mass beauty and personal care
Direct selling players evolve in order to grow in a challenging environment
PROSPECTS AND OPPORTUNITIES
Music and videogames: evolving ways to interact with consumers
TikTok becomes the key social media platform for mass beauty and personal care
E-commerce sales will continue to grow for mass brands
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
PREMIUM BEAUTY AND PERSONAL CARE IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Macroeconomic conditions support premiumisation trend
Pop-up stores, boutiques and beauty specialists: the evolving landscape of premium beauty and personal care
Premium beauty and personal care provides an affordable luxury
PROSPECTS AND OPPORTUNITIES
New Mexican players tap into the potential of premium beauty and personal care
New and more dynamic ways to engage with customers
Premiumisation of mass beauty and personal care is a growing challenge for premium products
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BABY AND CHILD-SPECIFIC PRODUCTS IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Parents become more demanding about products for their children’s care
Sustainability grows in importance, as parents desire a brighter future
Protecting children’s skin is a top priority
PROSPECTS AND OPPORTUNITIES
Decreasing birth rates are set to affect the category
Parents seek more value for their money
Baby and child-specific products can support families in their bonding moments
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BATH AND SHOWER IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Convenience supports ongoing shift towards liquid formats
The Mexican government imposes protectionist measures on soap imports
Competition is driven by a focus on low prices and value for money
PROSPECTS AND OPPORTUNITIES
Liquid formats present opportunities for innovation in a saturated market
Hand sanitisers shows room for ongoing growth
Matching product claims with consumer expectations is key to success
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2018-2023
Table 35 Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Table 37 NBO Company Shares of Bath and Shower: % Value 2019-2023
Table 38 LBN Brand Shares of Bath and Shower: % Value 2020-2023
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
Table 40 Forecast Sales of Bath and Shower by Category: Value 2023-2028
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
COLOUR COSMETICS IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Pop culture is heavily influencing makeup trends
Clean beauty is a growing trend in colour cosmetics
Premiumisation and “dupes” set consumption patterns
PROSPECTS AND OPPORTUNITIES
E-commerce is growing in importance for sales of colour cosmetics
Colour and style trends for 2024 onwards: how will makeup evolve?
“Skinification” trend is driving colour cosmetics into skin care territory
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2018-2023
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
Table 47 LBN Brand Shares of Eye Make-up: % Value 2020-2023
Table 48 LBN Brand Shares of Facial Make-up: % Value 2020-2023
Table 49 LBN Brand Shares of Lip Products: % Value 2020-2023
Table 50 LBN Brand Shares of Nail Products: % Value 2020-2023
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
DEODORANTS IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Brands bet on innovative marketing platforms to promote their deodorants
Scent takes centre stage as companies seek to close the gap with fragrances
Healthier ingredients in deodorants resonate with consumers
PROSPECTS AND OPPORTUNITIES
Players adapt their product positioning to benefit from the growth of e-commerce
Sprays and sticks attract attention in deodorants
Natural alternatives like alum stone are preferred by some wary consumers
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2018-2023
Table 55 Sales of Deodorants by Category: % Value Growth 2018-2023
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Table 57 NBO Company Shares of Deodorants: % Value 2019-2023
Table 58 LBN Brand Shares of Deodorants: % Value 2020-2023
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
Table 60 Forecast Sales of Deodorants by Category: Value 2023-2028
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
DEPILATORIES IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
The rebound in travel and tourism is helping to drive sales in depilatories
Razors are preferred due to being seen as less harmful towards the skin
Procter & Gamble maintains its lead thanks to the widespread success of its Gillette brand
PROSPECTS AND OPPORTUNITIES
Feminism is changing paradigms around depilatories
Depilatories brands see opportunities for promotion over social media
Competition from professional hair removal services might hamper sales
CATEGORY DATA
Table 63 Sales of Depilatories by Category: Value 2018-2023
Table 64 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
Table 66 NBO Company Shares of Depilatories: % Value 2019-2023
Table 67 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 68 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
FRAGRANCES IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Leading brand Jafra continues to benefit from its Betterware acquisition
A buoyant economy is helping to drive sales in premium fragrances
Dupes are evolving: Higher quality products close the gap with the originals
PROSPECTS AND OPPORTUNITIES
Sustainability is rising in importance in fragrances
The culture around fragrances has matured in Mexico, defining taste and consumption habits
Fragrances offer a form of accessible luxury
CATEGORY DATA
Table 70 Sales of Fragrances by Category: Value 2018-2023
Table 71 Sales of Fragrances by Category: % Value Growth 2018-2023
Table 72 NBO Company Shares of Fragrances: % Value 2019-2023
Table 73 LBN Brand Shares of Fragrances: % Value 2020-2023
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
Table 76 Forecast Sales of Fragrances by Category: Value 2023-2028
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
HAIR CARE IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
“Skinification” trends develop in hair care, as consumers seek to look after their scalps
Salon professional hair care is supported by an improving economy
Professional colouring services grow, hampering the demand for retail colourants
PROSPECTS AND OPPORTUNITIES
Bolder and ambitious hairstyles require greater care
Local brands can add value through unique offerings
Sustainability keeps making way into hair care, especially through solid formats
CATEGORY DATA
Table 78 Sales of Hair Care by Category: Value 2018-2023
Table 79 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Table 81 NBO Company Shares of Hair Care: % Value 2019-2023
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
Table 83 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 84 LBN Brand Shares of Colourants: % Value 2020-2023
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
Table 86 LBN Brand Shares of Styling Agents: % Value 2020-2023
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 88 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
MEN'S GROOMING IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume sales strengthen, but perceptions of masculinity remain a challenge for men’s grooming
Men's grooming geared more towards wealthier households and single men
Smaller players finding their own voices in men’s grooming
PROSPECTS AND OPPORTUNITIES
TikTok is teaching the next generation of young men how to take care of themselves
New advertising avenues change how brands interact with consumers
Changing the focus from “manliness” to men’s needs
CATEGORY DATA
Table 91 Sales of Men’s Grooming by Category: Value 2018-2023
Table 92 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
Table 95 NBO Company Shares of Men’s Grooming: % Value 2019-2023
Table 96 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
Table 98 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
ORAL CARE IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers are demanding more sustainable oral care products
Whitening solutions are drawing attention from consumers
Ingredient-based trends increasingly benefit oral care
PROSPECTS AND OPPORTUNITIES
A concerning oral health scenario presents a good opportunity for growth through education and accessibility
Gums can also benefit from the “skinification” trend
Growing interest in power toothbrushes highlights the premiumisation of oral care
CATEGORY DATA
Table 100 Sales of Oral Care by Category: Value 2018-2023
Table 101 Sales of Oral Care by Category: % Value Growth 2018-2023
Table 102 Sales of Toothbrushes by Category: Value 2018-2023
Table 103 Sales of Toothbrushes by Category: % Value Growth 2018-2023
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
Table 105 NBO Company Shares of Oral Care: % Value 2019-2023
Table 106 LBN Brand Shares of Oral Care: % Value 2020-2023
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
Table 108 LBN Brand Shares of Toothpaste: % Value 2020-2023
Table 109 Forecast Sales of Oral Care by Category: Value 2023-2028
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
Table 111 Forecast Sales of Toothbrushes by Category: Value 2023-2028
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
SKIN CARE IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Ingredients are key for consumers seeking skin care products
Mass brands leverage premiumisation trends to enhance their image
Dermocosmetics remain in the spotlight, but there is a catch
PROSPECTS AND OPPORTUNITIES
Premiumisation trends drive the growth of the “dupes” phenomenon in skin care
Sustainability is a growing concern in skin care, driven by brands, consumers and the government
Could CBD be the new breakthrough ingredient?
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2018-2023
Table 114 Sales of Skin Care by Category: % Value Growth 2018-2023
Table 115 NBO Company Shares of Skin Care: % Value 2019-2023
Table 116 LBN Brand Shares of Skin Care: % Value 2020-2023
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
Table 118 LBN Brand Shares of Anti-agers: % Value 2020-2023
Table 119 LBN Brand Shares of Firming Body Care: % Value 2020-2023
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
Table 122 Forecast Sales of Skin Care by Category: Value 2023-2028
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
SUN CARE IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
A buoyant travel industry is driving demand for sun care
Concerns about chemical pollution shape consumers’ decisions
Innovation is key for brands to stand out in sun care
PROSPECTS AND OPPORTUNITIES
Sun care set to face competition from other multifunctional skin care and colour cosmetics products.
“Skinification” of sun care should help to add value to the category
Competition set to heat up as brands target different price segments with varied offers
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2018-2023
Table 125 Sales of Sun Care by Category: % Value Growth 2018-2023
Table 126 NBO Company Shares of Sun Care: % Value 2019-2023
Table 127 LBN Brand Shares of Sun Care: % Value 2020-2023
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
Table 129 Forecast Sales of Sun Care by Category: Value 2023-2028
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
Euromonitor International
July 2024
LIST OF CONTENTS AND TABLES
BEAUTY AND PERSONAL CARE IN MEXICO
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Macroeconomic conditions are favourable for mass beauty and personal care
Pop culture trends influence mass beauty and personal care
Direct selling players evolve in order to grow in a challenging environment
PROSPECTS AND OPPORTUNITIES
Music and videogames: evolving ways to interact with consumers
TikTok becomes the key social media platform for mass beauty and personal care
E-commerce sales will continue to grow for mass brands
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
PREMIUM BEAUTY AND PERSONAL CARE IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Macroeconomic conditions support premiumisation trend
Pop-up stores, boutiques and beauty specialists: the evolving landscape of premium beauty and personal care
Premium beauty and personal care provides an affordable luxury
PROSPECTS AND OPPORTUNITIES
New Mexican players tap into the potential of premium beauty and personal care
New and more dynamic ways to engage with customers
Premiumisation of mass beauty and personal care is a growing challenge for premium products
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BABY AND CHILD-SPECIFIC PRODUCTS IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Parents become more demanding about products for their children’s care
Sustainability grows in importance, as parents desire a brighter future
Protecting children’s skin is a top priority
PROSPECTS AND OPPORTUNITIES
Decreasing birth rates are set to affect the category
Parents seek more value for their money
Baby and child-specific products can support families in their bonding moments
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BATH AND SHOWER IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Convenience supports ongoing shift towards liquid formats
The Mexican government imposes protectionist measures on soap imports
Competition is driven by a focus on low prices and value for money
PROSPECTS AND OPPORTUNITIES
Liquid formats present opportunities for innovation in a saturated market
Hand sanitisers shows room for ongoing growth
Matching product claims with consumer expectations is key to success
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2018-2023
Table 35 Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Table 37 NBO Company Shares of Bath and Shower: % Value 2019-2023
Table 38 LBN Brand Shares of Bath and Shower: % Value 2020-2023
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
Table 40 Forecast Sales of Bath and Shower by Category: Value 2023-2028
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
COLOUR COSMETICS IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Pop culture is heavily influencing makeup trends
Clean beauty is a growing trend in colour cosmetics
Premiumisation and “dupes” set consumption patterns
PROSPECTS AND OPPORTUNITIES
E-commerce is growing in importance for sales of colour cosmetics
Colour and style trends for 2024 onwards: how will makeup evolve?
“Skinification” trend is driving colour cosmetics into skin care territory
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2018-2023
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
Table 47 LBN Brand Shares of Eye Make-up: % Value 2020-2023
Table 48 LBN Brand Shares of Facial Make-up: % Value 2020-2023
Table 49 LBN Brand Shares of Lip Products: % Value 2020-2023
Table 50 LBN Brand Shares of Nail Products: % Value 2020-2023
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
DEODORANTS IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Brands bet on innovative marketing platforms to promote their deodorants
Scent takes centre stage as companies seek to close the gap with fragrances
Healthier ingredients in deodorants resonate with consumers
PROSPECTS AND OPPORTUNITIES
Players adapt their product positioning to benefit from the growth of e-commerce
Sprays and sticks attract attention in deodorants
Natural alternatives like alum stone are preferred by some wary consumers
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2018-2023
Table 55 Sales of Deodorants by Category: % Value Growth 2018-2023
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Table 57 NBO Company Shares of Deodorants: % Value 2019-2023
Table 58 LBN Brand Shares of Deodorants: % Value 2020-2023
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
Table 60 Forecast Sales of Deodorants by Category: Value 2023-2028
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
DEPILATORIES IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
The rebound in travel and tourism is helping to drive sales in depilatories
Razors are preferred due to being seen as less harmful towards the skin
Procter & Gamble maintains its lead thanks to the widespread success of its Gillette brand
PROSPECTS AND OPPORTUNITIES
Feminism is changing paradigms around depilatories
Depilatories brands see opportunities for promotion over social media
Competition from professional hair removal services might hamper sales
CATEGORY DATA
Table 63 Sales of Depilatories by Category: Value 2018-2023
Table 64 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
Table 66 NBO Company Shares of Depilatories: % Value 2019-2023
Table 67 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 68 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
FRAGRANCES IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Leading brand Jafra continues to benefit from its Betterware acquisition
A buoyant economy is helping to drive sales in premium fragrances
Dupes are evolving: Higher quality products close the gap with the originals
PROSPECTS AND OPPORTUNITIES
Sustainability is rising in importance in fragrances
The culture around fragrances has matured in Mexico, defining taste and consumption habits
Fragrances offer a form of accessible luxury
CATEGORY DATA
Table 70 Sales of Fragrances by Category: Value 2018-2023
Table 71 Sales of Fragrances by Category: % Value Growth 2018-2023
Table 72 NBO Company Shares of Fragrances: % Value 2019-2023
Table 73 LBN Brand Shares of Fragrances: % Value 2020-2023
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
Table 76 Forecast Sales of Fragrances by Category: Value 2023-2028
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
HAIR CARE IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
“Skinification” trends develop in hair care, as consumers seek to look after their scalps
Salon professional hair care is supported by an improving economy
Professional colouring services grow, hampering the demand for retail colourants
PROSPECTS AND OPPORTUNITIES
Bolder and ambitious hairstyles require greater care
Local brands can add value through unique offerings
Sustainability keeps making way into hair care, especially through solid formats
CATEGORY DATA
Table 78 Sales of Hair Care by Category: Value 2018-2023
Table 79 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Table 81 NBO Company Shares of Hair Care: % Value 2019-2023
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
Table 83 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 84 LBN Brand Shares of Colourants: % Value 2020-2023
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
Table 86 LBN Brand Shares of Styling Agents: % Value 2020-2023
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 88 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
MEN'S GROOMING IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume sales strengthen, but perceptions of masculinity remain a challenge for men’s grooming
Men's grooming geared more towards wealthier households and single men
Smaller players finding their own voices in men’s grooming
PROSPECTS AND OPPORTUNITIES
TikTok is teaching the next generation of young men how to take care of themselves
New advertising avenues change how brands interact with consumers
Changing the focus from “manliness” to men’s needs
CATEGORY DATA
Table 91 Sales of Men’s Grooming by Category: Value 2018-2023
Table 92 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
Table 95 NBO Company Shares of Men’s Grooming: % Value 2019-2023
Table 96 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
Table 98 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
ORAL CARE IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers are demanding more sustainable oral care products
Whitening solutions are drawing attention from consumers
Ingredient-based trends increasingly benefit oral care
PROSPECTS AND OPPORTUNITIES
A concerning oral health scenario presents a good opportunity for growth through education and accessibility
Gums can also benefit from the “skinification” trend
Growing interest in power toothbrushes highlights the premiumisation of oral care
CATEGORY DATA
Table 100 Sales of Oral Care by Category: Value 2018-2023
Table 101 Sales of Oral Care by Category: % Value Growth 2018-2023
Table 102 Sales of Toothbrushes by Category: Value 2018-2023
Table 103 Sales of Toothbrushes by Category: % Value Growth 2018-2023
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
Table 105 NBO Company Shares of Oral Care: % Value 2019-2023
Table 106 LBN Brand Shares of Oral Care: % Value 2020-2023
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
Table 108 LBN Brand Shares of Toothpaste: % Value 2020-2023
Table 109 Forecast Sales of Oral Care by Category: Value 2023-2028
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
Table 111 Forecast Sales of Toothbrushes by Category: Value 2023-2028
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
SKIN CARE IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Ingredients are key for consumers seeking skin care products
Mass brands leverage premiumisation trends to enhance their image
Dermocosmetics remain in the spotlight, but there is a catch
PROSPECTS AND OPPORTUNITIES
Premiumisation trends drive the growth of the “dupes” phenomenon in skin care
Sustainability is a growing concern in skin care, driven by brands, consumers and the government
Could CBD be the new breakthrough ingredient?
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2018-2023
Table 114 Sales of Skin Care by Category: % Value Growth 2018-2023
Table 115 NBO Company Shares of Skin Care: % Value 2019-2023
Table 116 LBN Brand Shares of Skin Care: % Value 2020-2023
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
Table 118 LBN Brand Shares of Anti-agers: % Value 2020-2023
Table 119 LBN Brand Shares of Firming Body Care: % Value 2020-2023
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
Table 122 Forecast Sales of Skin Care by Category: Value 2023-2028
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
SUN CARE IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
A buoyant travel industry is driving demand for sun care
Concerns about chemical pollution shape consumers’ decisions
Innovation is key for brands to stand out in sun care
PROSPECTS AND OPPORTUNITIES
Sun care set to face competition from other multifunctional skin care and colour cosmetics products.
“Skinification” of sun care should help to add value to the category
Competition set to heat up as brands target different price segments with varied offers
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2018-2023
Table 125 Sales of Sun Care by Category: % Value Growth 2018-2023
Table 126 NBO Company Shares of Sun Care: % Value 2019-2023
Table 127 LBN Brand Shares of Sun Care: % Value 2020-2023
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
Table 129 Forecast Sales of Sun Care by Category: Value 2023-2028
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
