Swatch Group Ltd in Personal Goods (World)

Date: November 22, 2011
Pages: 29
US$ 572.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S4F4CD49113EN

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Swatch Group Ltd has grown beyond plastic watches to become a major player in watches by acquiring majority stakes in smaller Swiss watch-making houses since the mid-1990s. Swatch is not only a leader in terms of its brand portfolio, but is also the single largest supplier to the entire Swiss watch industry. Outside of watches, the company has modest presence in jewellery and a marginal presence in travel goods, both categories in which there are opportunities for further growth.

Euromonitor International’s Swatch Group Ltd in Personal Goods (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Personal Goods industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Jewellery, Personal Stationery, Travel Goods, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Personal Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category Opportunities
Brand Strategy
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