Research Report on Chinese Home Appliance Manufacturing Industry, 2008-2009

Date: September 22, 2009
Pages: 40
Price:
US$ 1,650.00
Publisher: China Research and Intelligence Co., Ltd.
Language:
Report type: Strategic Report
Delivery: E-mail Delivery (PDF), Online Subscription, Hard Copy Mail Delivery
ID: RB7916BD51EEN
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Research Report on Chinese Home Appliance Manufacturing Industry, 2008-2009
In 2009 H1, Chinese home appliance industry continued to decline. From January to May, 2009, sales revenue of this industry totaled RMB 266.104 billion, dropping by 7.71% YOY. The profit reached RMB 10.359 billion, rising by RMB 1.32 billion YOY.

From January to June, 2009, production of Chinese home gas utensils was 11.9001 million, growing by 0.13% YOY. Productions of Guangdong, Hubei, Zhejiang, Hunan and Beijing ranked among the TOP 5, whose total production accounted for 94.57% of that in China. Beijing, Hubei, Zhejiang and Hunan obtained the highest YOY growth rates.

From January to June, 2009, production of Chinese home gas heaters was 4.209 million. Productions of Guangdong, Shanghai, Jiangsu, Chongqing and Sichuan ranked among the TOP 5, whose total production took up 98.69% of that in China.

From January to June, 2009, production of Chinese home washing machines reached 20.056 million. Productions of Zhejiang, Anhui, Jiangsu, Shandong and Guangdong ranked among the Top 5, whose total production occupied 83.00% of that in China.

From January to June, production of Chinese home vacuum cleaners totaled 24.416 million. Production of Guangdong, Jiangsu, Zhejiang, Tianjin and Shanghai accounted for approximately 100% of that in China.

From January to June, 2009, production of Chinese home refrigerators reached 30.044 million, rising by 9.20% YOY. Productions of Anhui, Guangdong, Shandong, Zhejiang and Jiangsu ranked among the Top 5, whose total production took up 81.23% of that in China. Sichuan, Beijing, Anhui, Jiangxi and Jiangsu achieved the highest YOY growth rates.

From January to June, 2009, production of Chinese room air conditioners reached 45.328 million, falling by 20.00% YOY. Productions of Guangdong, Anhui, Jiangsu, Tianjin and Hubei ranked among the Top 5, whose total production took up 79.40% of that in China. Anhui, Jiangxi and some other regions achieved the highest YOY growth rates.

From 2008 H2 to 2009 H1, Chinese central government issued a series of policies to stimulate domestic demands for home appliances. Implementation Measures on Replacement of Household Electrical Appliances and the policy of home appliances going to the countryside are regarded as the most important ones.

According to the policy of home appliances going to the countryside, Chinese governments give financial subsidies for farmers to buy home appliances (color TV, refrigerator, washing machine and cell phone). After purchasing home appliances, customers can receive subsidies from their township financial departments on the basis of the purchase vouchers and IDs.

Investigation shows that every 100 Chinese rural households possess only 2/3 of the number of color TVs of urban households (1/2 of numbers of washing machines and cell phones at most, 1/4 of the number of refrigerators). Currently, the popularization degree of home appliances in Chinese rural areas is only equal to that of urban areas at the end of 1980s.

To cope with the financial crisis, Chinese central government promotes the policy of home appliances going to the countryside over China and releases financial subsidies for farmers to purchase home appliances. This will stimulate domestic demands of Chinese home appliance industry; exploit potentials of Chinese rural consumption market; relieve difficulties of Chinese home appliance industry.

On June 28th, 2009, Implementation Measures on Replacement of Household Electrical Appliances was issued by China Ministry of Finance, China Ministry of Commerce, National Development and Reform Commission, China Ministry of Industry and Information Technology, China Ministry of Environmental Protection, State Administration for Industry & Commerce (SAIC) and China General Administration of Quality Supervision, Inspection and Quarantine. It gives the concrete guidance on the subsidy measures, procedures and implementation of trade-in of household appliances. Different form the policy of home appliances going to the countryside (only in rural markets), the policy of Replacement of Household Electrical Appliances focuses on urban consumers. Subsidies will be given to consumers when they purchase home appliances and sales sectors can apply for these subsidies from Chinese financial departments.

Domestically, home appliance enterprises are transferring the expansion focus from large and medium cities to township and rural markets, from southeast coastal areas to undeveloped areas in Central China and West China.

Globally, Chinese home appliance enterprises will enhance the expansion of the international market and adopt the strategy of diversifying markets. Chinese home appliance industry should seize opportunities in emerging markets such as Middle East and Africa when export to European and American markets dropped sharply.

Through this report, readers can acquire more information:

- Operation of Chinese home appliance manufacturing industry, 2008-2009 H1
- Production of Chinese washing machines, 2008-2009 H1
- Production of Chinese refrigerators, 2008-2009 H1
- Production of Chinese home air conditioners, 2008-2009 H1
- Production of Chinese gas heaters, 2008-2009 H1
- Export volume of Chinese refrigerators, 2008-2009 H1
- Main events in Chinese home appliance industry, 2008-2009
- Export value of Chinese refrigerators, 2008-2009 H1
- Supporting policies of Chinese central government on the home appliance manufacturing industry, 2008-2009
- Prediction on the development of Chinese home appliance manufacturing industry

Following persons are recommended to buy this report:

- Home appliance manufacturers
- Home appliance distributors
- Investors concerning Chinese home appliance industry
- Research institutions concerning Chinese home appliance industry
- Other persons concerning Chinese home appliance industry
OPERATION OF CHINESE HOME APPLIANCE MANUFACTURING INDUSTRY, 2008-2009 H1

- Concept
- Scale
- Production
- Sale
- Profit

PRODUCTIONS OF MAIN CHINESE HOME APPLIANCES, 2008-2009 H1

- Home Gas Utensil
- Home Gas Heater
- Home Washing Machine
- Home Vacuum Cleaner
- Home Refrigerator
- Home Electric Fan
- Room Air Conditioner
- Home Smoke Exhauster
- Home Electric Water Heater
- Microwave Oven
- Electric Rice Cooker
- Home Electric Baking Appliances

IMPORT AND EXPORT OF MAIN CHINESE HOME APPLIANCES
- Room Air Conditioner
  Export
  Import
- Refrigerator
- Washing Machine
- Microwave Oven

MAIN REGIONS OF CHINESE HOME APPLIANCE INDUSTRY, 2009-2009 H1

- Operations
  Sales Revenues
  Profits
- Productions in Main Regions
  Home Gas Utensil
  Home Gas Heater
  Home Washing Machine
  Home Vacuum Cleaner
  Home Refrigerator
  Home Electric Fan
  Room Air Conditioner
  Home Smoke Exhauster
  Home Electric Water Heater
  Microwave Oven
  Electric Rice Cooker
  Home Electric Baking Appliances

COMPETITION IN CHINESE HOME APPLIANCE MARKET, 2008-2009

- Scales of Enterprises
  Sales Revenues
  Profits

MAIN EVENTS IN CHINESE HOME APPLIANCE INDUSTRY, 2008-2009

- Implementation Measures on Replacement of Household Electrical Appliances
- Planning on Adjusting and Revitalizing the Electronic Information Industry
- Establishment of the Largest Overseas Home Appliance R&D Base of Panasonic in Hangzhou

SELECTED CHARTS

Chart Numbers of Chinese Home Appliance Manufacturing Enterprises, 2008-2009 H1
Chart Sales Revenues of Chinese Home Appliance Manufacturing Enterprises, 2008-2009 H1
Chart Monthly Production of Chinese Home Gas Utensils, 2008-2009 H1
Chart Monthly Production of Chinese Home Gas Heaters, 2008-2009 H1
Chart Monthly Production of Chinese Home Washing Machines, 2008-2009 H1
Chart Monthly Production of Chinese Home Vacuum Cleaners, 2008-2009 H1
Chart Monthly Production of Chinese Home Refrigerators, 2008-2009 H1
Chart Monthly Production of Chinese Room Air Conditioners, 2008-2009 H1
Chart Monthly Production of Chinese Home Electric Water Heaters, 2008-2009 H1
Chart Monthly Production of Chinese Microwave Ovens, 2008-2009 H1
Chart Export Volume of Chinese Room Air Conditioners, 2008-2009 H1
Chart Export Value of Chinese Room Air Conditioners, 2008-2009 H1
Chart Export Volume of Chinese Home Refrigerators, 2008-2009 H1
Chart Export Value of Chinese Home Refrigerators, 2008-2009 H1
Chart Production of Chinese Home Gas Utensils by Region, 2009 H1
Chart Production of Chinese Home Gas Heaters by Region, 2009 H1
Chart Production of Chinese Home Washing Machines by Region, 2009 H1
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