Housewares in Italy

November 2009 | 25 pages | ID: HF37B8C3B98EN
Euromonitor International Ltd

Abstracts

The overall contraction of consumption became more severe over the review period as the international economic crisis worsened and Italian consumers became less confident, so the retail sales of housewares as a whole grew at a modest CAGR of 0.2% over the review period.

Euromonitor International's Housewares in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2004-2008, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market. Forecasts to 2013 illustrate how the market is set to change.

Product coverage: Cookware, Cutlery, Glassware, Kitchenware, Tableware and crockery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Housewares market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
  Summary 1 New Product Launches 2008-2009
Sector Data
  Table 1 Sales of Housewares by Subsector: Value 2003-2008
  Table 2 Sales of Housewares by Subsector: % Value Growth 2003-2008
  Table 3 Sales of Housewares by Type: % Value Breakdown 2003-2008
  Table 4 Sales of Cookware by Type: % Value Breakdown 2003-2008
  Table 5 Sales of Kitchenware by Type: % Value Breakdown 2003-2008
  Table 6 Sales of   Tableware and Crockery by Type: % Value Breakdown 2003-2008
  Table 7 Sales of Cutlery by Type: % Value Breakdown 2003-2008
  Table 8 Housewares Company Shares 2004-2008
  Table 9 Housewares Brand Shares 2005-2008
  Table 10 Sales of Housewares by Distribution Format: % Analysis 2003-2008
  Table 11 Forecast Sales of Housewares by Subsector: Value 2008-2013
  Table 12 Forecast Sales of Housewares by Subsector: % Value Growth 2008-2013
Alessi SpA in Housewares and Home Furnishings (italy)
Strategic Direction
Key Facts
  Summary 2 Alessi SpA: Key Facts
  Summary 3 Alessi SpA: Operational Indicators 2006-2008
Company Background
Production
Competitive Positioning
  Summary 4 Alessi SpA: Competitive Position 2008
Ikea Italia SpA in Housewares and Home Furnishings (italy)
Strategic Direction
Key Facts
  Summary 5 IKEA Italia SpA: Key Facts
  Summary 6 IKEA Italia SpA: Operational Indicators 2006-2008
Company Background
Production
Competitive Positioning
  Summary 7 IKEA Italia SpA: Competitive Position 2008
Executive Summary
A Critical Phase for the Italian Market
Crisis and Social Changes
Great Fragmentation
the Appeal of Design
Signs of Growth Only After 2009
Key Trends and Developments
Asian Competition Continues To Rise on the Italian Market
Crisis Benefits Major Retailers
Social Changes Affect "first-home" Purchases
the Importance of Tradition and Quality
Italians Still Prefer In-store Purchases
Market Data
  Table 13 Sales of Housewares and Home Furnishings by Sector: Value 2003-2008
  Table 14 Sales of Housewares and Home Furnishings by Sector: % Value Growth 2003-2008
  Table 15 Housewares and Home Furnishings Company Shares 2004-2008
  Table 16 Housewares and Home Furnishings Brand Shares 2005-2008
  Table 17 Sales of Housewares and Home Furnishings by Distribution Format: % Analysis 2003-2008
  Table 18 Forecast Sales of Housewares and Home Furnishings by Sector: Value 2008-2013
  Table 19 Forecast Sales of Housewares and Home Furnishings by Sector: % Value Growth 2008-2013
Definitions
  Summary 8 Research Sources