Home Furnishings in Turkey

June 2024 | 22 pages | ID: H0113174443EN
Euromonitor International Ltd

Abstracts

Home furnishings saw robust growth in Turkey in 2023, with one successful category being that of bath textiles. This is attributed to the increased emphasis on home hygiene and health and wellbeing, which has led consumers to invest in affordable and pleasing bathroom products to enhance their bathing experiences. Additionally, Turkey's strong position as a global textiles hub, with its manufacturing capabilities and high-quality cotton production, has enabled the country to meet rising domestic...

Euromonitor International's Home Furnishings in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Furnishings market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Home Furnishings in Turkey
Euromonitor International
June 2024

LIST OF CONTENTS AND TABLES

HOME FURNISHINGS IN TURKEY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Bath textiles benefit from Turkey’s manufacturing capabilities
Beds of durable quality benefit from consumers opting for long-lasting products
Sales in window covering supported by rising urbanisation trends
PROSPECTS AND OPPORTUNITIES
Remote working arrangements will continue to support sales of home office furniture
Sustainability trends and energy-saving benefits support sales in LED lighting
“Marriage season” remains a driver of sales in home furnishings
CATEGORY DATA
Table 1 Sales of Home Furnishings by Category: Value 2018-2023
Table 2 Sales of Home Furnishings by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Home Furnishings: % Value 2019-2023
Table 4 LBN Brand Shares of Home Furnishings: % Value 2020-2023
Table 5 LBN Brand Shares of Light Sources: % Value 2020-2023
Table 6 Distribution of Home Furnishings by Format: % Value 2018-2023
Table 7 Forecast Sales of Home Furnishings by Category: Value 2023-2028
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME AND GARDEN IN TURKEY
EXECUTIVE SUMMARY
Home and garden in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 9 Sales of Home and Garden by Category: Value 2018-2023
Table 10 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 12 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 14 Distribution of Home and Garden by Format: % Value 2018-2023
Table 15 Distribution of Home and Garden by Format and Category: % Value 2023
Table 16 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources