Portable Players in Nigeria

July 2024 | 17 pages | ID: P7145847554EN
Euromonitor International Ltd

Abstracts

In 2024, retail volume sales of portable players in Nigeria are anticipated to record positive growth. The persistent challenge with power supply in Nigeria has significantly contributed to the growth of portable players, particularly wireless speakers. The erratic electricity supply forces many consumers to seek alternative means of entertainment that do not rely on a constant power source. Wireless speakers, which can be easily connected to smartphones, have become a popular choice for use in...

Euromonitor International's Portable Players in Nigeria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: E-Readers, Portable Media Players, Wireless Speakers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Portable Players market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Portable Players in Nigeria
Euromonitor International
July 2024

LIST OF CONTENTS AND TABLES

PORTABLE PLAYERS IN NIGERIA
KEY DATA FINDINGS

2024 DEVELOPMENTS

Inconsistent power supply drives growth of portable players
Brands offering products at different price points fare well
Growing young population drives growth of wireless speakers
PROSPECTS AND OPPORTUNITIES
Social gatherings expected to increase demand for wireless speakers
Increased smartphone and wireless speaker penetration will lead to decline of other portable devices
Generic Chinese brands expected to drive future growth
CATEGORY DATA
Table 1 Sales of Portable Players by Category: Volume 2019-2024
Table 2 Sales of Portable Players by Category: Value 2019-2024
Table 3 Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 4 Sales of Portable Players by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Portable Players: % Volume 2020-2024
Table 6 LBN Brand Shares of Portable Players: % Volume 2021-2024
Table 7 Distribution of Portable Players by Channel: % Volume 2019-2024
Table 8 Forecast Sales of Portable Players by Category: Volume 2024-2029
Table 9 Forecast Sales of Portable Players by Category: Value 2024-2029
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029
CONSUMER ELECTRONICS IN NIGERIA
EXECUTIVE SUMMARY
Consumer electronics in 2024: The big picture

2024 KEY TRENDS

Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2019-2024
Table 13 Sales of Consumer Electronics by Category: Value 2019-2024
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources