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Market Analysis and Prospect of Action Camera Industry in China 2015-2020

July 2015 | | ID: M2A8BCFCF4BEN
ASKCI Consulting Co., Ltd

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INTRODUCTION

Action camera, which is used to capture quality high-speed actions, enjoyed great popularity in recent years. With the help of social media and wide coverage of smart phones, action camera developed rapidly in the global market. GoPro, the first mover of action camera, made annual revenue of USD1.4 billion in 2014, increased by 41%. Action camera market in China started its boom in the second half of 2014, and many companies have entered into the market. It is estimated that the sales of action camera will grow from USD5.5 million in 2014 to USD9 million in 2018.

In this report, ASKCI will further disclose market potential and commercial opportunities for action camera industry in China. Recommendations will be given at the end of the report to describe the prospect and provide suggestions for strategy making.
EXECUTIVE SUMMARY

DEFINITION AND METHODOLOGY

1 OVERVIEW OF ACTION CAMERA INDUSTRY IN THE GLOBE

1.1 Current Development
1.2 Sales Overview

2 OVERVIEW OF ACTION CAMERA INDUSTRY IN CHINA

2.1 Current Development
2.2 Policy and Regulations
2.3 Technology Analysis

3 MARKET ANALYSIS OF ACTION CAMERA INDUSTRY BY REGION

3.1 Beijing
3.2 Shanghai
3.3 Guangzhou
3.4 Shenzhen

4 KEY VENDORS OF ACTION CAMERA INDUSTRY IN THE GLOBE

4.1 Contour
4.2 Drift Innovation
4.3 Garmin
4.4 GoPro
4.5 iON Worldwide
4.6 JVC Kenwood
4.7 PLR IP (Polaroid)
4.8 Rollei
4.9 Sony
4.10 Veho

5 KEY VENDORS OF ACTION CAMERA INDUSTRY IN CHINA

5.1 Xiaomi Yi Action Camera
5.2 SJCAM
5.3 Blackview
5.4 Ezviz
5.5 HTC Re
5.6 ZTE
5.7 Foream
5.8 AEE
5.9 VIDIT
5.10 JourCam

6 PROSPECT OF ACTION CAMERA INDUSTRY IN CHINA

7 CONCLUSION AND RECOMMENDATIONS

ASKCI'S LEGAL DISCLAIMER

LIST OF TABLES

Table 1 Policy and regulations for action camera industry in China
Table 2 Import sources of other video/camera recorder
Table 3 Export destinations of other video/camera recorder

LIST OF FIGURES

Figure 1 Sales of action camera in the globe
Figure 2 Import volume of other video/camera recorder
Figure 3 Market demand estimation of action camera industry in China, 2015-2020


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