North America Wallpaper Market Report (2021-2031) by Scope, Segmentation, Dynamics, and Competitive Analysis

September 2025 | 123 pages | ID: N2580952C0F1EN
The Insight Partners

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The North American wallpaper market is projected to grow significantly, reaching approximately USD 7,914.36 million by 2031, up from USD 6,032.95 million in 2023, with a compound annual growth rate (CAGR) of 3.5% during this period.

Executive Summary and Market Analysis

The wallpaper market in North America is divided into three main regions: the United States, Canada, and Mexico. Several factors are driving the growth of this market, including the cost-effectiveness and durability of wallpaper, an increasing demand for interior decoration, and a rise in construction activities across the region. The construction sector is experiencing rapid growth due to urbanization and a rising population, which in turn boosts the demand for wallpaper. The construction industry is a vital part of the North American economy, with the Associated General Contractors of America (AGC) reporting that the US construction sector generates around USD 1.4 trillion annually.

The availability of eco-friendly and sustainable wallpaper options is also a significant contributor to market growth. Manufacturers are increasingly focusing on producing wallpapers made from recyclable materials and using low-volatile organic compound (VOC) inks, which promote healthier indoor air quality without sacrificing design or durability. These eco-friendly wallpapers are lightweight, easy to install, and visually appealing, leading to their growing acceptance among consumers.

Key players in the wallpaper market include Milton and King, Walls Republic US, and Burke Decor LLC. These companies are heavily investing in research and development to innovate and enhance their product offerings, which is expected to further drive market growth in the coming years.

Market Segmentation

The North American wallpaper market can be segmented by type and end-use.
- By Type: The market includes paper-based, vinyl-based, fabric-based, and other types of wallpaper. In 2023, vinyl-based wallpaper held the largest market share due to its durability and ease of maintenance.
- By End-Use: The market is divided into residential and non-residential segments, with non-residential applications dominating the market in 2023.

Market Outlook

The building and construction industry is increasingly focusing on sustainable practices to promote environmentally friendly living. As consumers and businesses aim to reduce their carbon footprints, there is a growing preference for eco-friendly wallpaper options. Traditional vinyl wallpapers are being replaced by alternatives made from materials such as cork, grass cloth, bamboo, and recycled paper, which are less harmful to the environment and offer unique textures and aesthetics.

The trend towards sustainability is also reflected in the adoption of certifications like Leadership in Energy and Environmental Design (LEED) and Forest Stewardship Council (FSC), which assure consumers of the environmental standards of the products they purchase. Manufacturers are responding to this shift by offering eco-friendly wallpapers that do not compromise on design or durability. For example, Kernow Coatings introduced the Eco Pro Lite in May 2024, which contains 40% less plastic and synthetic toner while maintaining excellent print quality, catering to the demand for sustainable materials.

Country Insights

The North American wallpaper market is primarily composed of the US, Canada, and Mexico, with the US holding the largest market share in 2023. The US is also a leading destination for clinical research, with a significant number of clinical trials conducted annually. This growth in the clinical trials market is supported by a robust medical infrastructure and a favorable regulatory environment, which encourages pharmaceutical companies to conduct research in the country.

Company Profiles

Key players in the wallpaper market include Milton & King Pty Ltd., Walls Republic US, A-Street Prints, Abigail Edwards, Glamora Srl, Coordonn?, Bor?stapeter AB, Sanderson Design Group, Asian Paints Ltd, Wall&dec? S.r.l., Galerie Limited, Farrow and Ball Ltd, Osborne & Little, Cole & Son (Wallpapers) Ltd, and Holden D?cor. These companies are pursuing various strategies such as market expansion, product innovation, and mergers and acquisitions to enhance their market presence and offer innovative products to consumers.

Reason to buy
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America wallpaper market.
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in North America wallpaper market, thereby allowing players across the value chain to develop effective long-term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth North America market trends and outlook coupled with the factors driving the wallpaper market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing, and distribution.
Companies
  • Milton & King Pty Ltd.
  • Walls Republic US
  • A-Street Prints
  • Abigail Edwards
  • Glamora Srl
  • Coordonn?
  • Bor?stapeter AB
  • Sanderson Design Group
  • Asian Paints Ltd
  • Wall&dec? S.r.l.
  • Galerie Limited
  • Farrow & Ball Ltd
  • Osborne & Little
  • Cole & Son (Wallpapers) Ltd
  • Holden D?cor
1. INTRODUCTION

1.1 Report Guidance
1.2 Market Segmentation

2. EXECUTIVE SUMMARY

2.1 Key Insights

3. RESEARCH METHODOLOGY

3.1 Secondary Research
3.2 Primary Research
  3.2.1 Hypothesis formulation:
  3.2.2 Macroeconomic factor analysis:
  3.2.3 Developing base number:
  3.2.4 Data Triangulation:
  3.2.5 Country-level data:

4. NORTH AMERICA WALLPAPER MARKET LANDSCAPE

4.1 Overview
4.2 Porter's Five Forces Analysis
  4.2.1 Bargaining Power of Suppliers
  4.2.2 Bargaining Power of Buyers
  4.2.3 Competitive Rivalry
  4.2.4 Threat of Substitutes
  4.2.5 Threat of New Entrants
4.3 Ecosystem Analysis
  4.3.1 Raw Materials:
  4.3.2 Manufacturers:
  4.3.3 End Use
4.4 List of Vendors in the Value Chain

5. NORTH AMERICA WALLPAPER MARKET - KEY MARKET DYNAMICS

5.1 Market Drivers
  5.1.1 Proliferating Non-Residential Construction sector
  5.1.2 Advantages of Vinyl Based Wallpaper
5.2 Market Restraints
  5.2.1 Availability of Alternative
5.3 Market Opportunities
  5.3.1 Increasing Home Decor and Interior Design Activities
5.4 Future Trends
  5.4.1 Increasing Demand for Sustainable and Eco-Friendly Products
5.5 Impact of Drivers and Restraints:

6. WALLPAPER MARKET - NORTH AMERICA ANALYSIS

6.1 North America Wallpaper Market Revenue (US$ Million), 2021-2031
6.2 North America Wallpaper Market Forecast Analysis

7. NORTH AMERICA WALLPAPER MARKET ANALYSIS - BY TYPE

7.1 Paper Based
  7.1.1 Overview
  7.1.2 Paper Based: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.2 Vinyl Based
  7.2.1 Overview
  7.2.2 Vinyl Based: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.3 Fabric Based
  7.3.1 Overview
  7.3.2 Fabric Based: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.4 Others
  7.4.1 Overview
  7.4.2 Others: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)

8. NORTH AMERICA WALLPAPER MARKET ANALYSIS - BY END-USE

8.1 Residential
  8.1.1 Overview
  8.1.2 Residential: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
8.2 Non-residential
  8.2.1 Overview
  8.2.2 Non-residential: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)

9. NORTH AMERICA WALLPAPER MARKET - COUNTRY ANALYSIS

9.1 North America
  9.1.1 North America Wallpaper Market - Revenue and Forecast Analysis - by Country
    9.1.1.1 North America Wallpaper Market - Revenue and Forecast Analysis - by Country
    9.1.1.2 United States: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
      9.1.1.2.1 United States: North America Wallpaper Market Share - by Type
      9.1.1.2.2 United States: North America Wallpaper Market Share - by End-use
    9.1.1.3 Canada: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
      9.1.1.3.1 Canada: North America Wallpaper Market Share - by Type
      9.1.1.3.2 Canada: North America Wallpaper Market Share - by End-use
    9.1.1.4 Mexico: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
      9.1.1.4.1 Mexico: North America Wallpaper Market Share - by Type
      9.1.1.4.2 Mexico: North America Wallpaper Market Share - by End-use

10. COMPETITIVE LANDSCAPE

10.1 Heat Map Analysis by Key Players
10.2 Company Positioning and Concentration

11. INDUSTRY LANDSCAPE

11.1 Overview
11.2 Market Initiative
11.3 Partnerships and Collaborations
11.4 Other Developments

12. COMPANY PROFILES

12.1 Milton & King Pty Ltd.
  12.1.1 Key Facts
  12.1.2 Business Description
  12.1.3 Products and Services
  12.1.4 Financial Overview
  12.1.5 SWOT Analysis
  12.1.6 Key Developments
12.2 Walls Republic US
  12.2.1 Key Facts
  12.2.2 Business Description
  12.2.3 Products and Services
  12.2.4 Financial Overview
  12.2.5 SWOT Analysis
  12.2.6 Key Developments
12.3 A-Street Prints
  12.3.1 Key Facts
  12.3.2 Business Description
  12.3.3 Products and Services
  12.3.4 Financial Overview
  12.3.5 SWOT Analysis
  12.3.6 Key Developments
12.4 Abigail Edwards
  12.4.1 Key Facts
  12.4.2 Business Description
  12.4.3 Products and Services
  12.4.4 Financial Overview
  12.4.5 SWOT Analysis
  12.4.6 Key Developments
12.5 Glamora Srl
  12.5.1 Key Facts
  12.5.2 Business Description
  12.5.3 Products and Services
  12.5.4 Financial Overview
  12.5.5 SWOT Analysis
  12.5.6 Key Developments
12.6 Coordonn?
  12.6.1 Key Facts
  12.6.2 Business Description
  12.6.3 Products and Services
  12.6.4 Financial Overview
  12.6.5 SWOT Analysis
  12.6.6 Key Developments
12.7 Bor?stapeter AB
  12.7.1 Key Facts
  12.7.2 Business Description
  12.7.3 Products and Services
  12.7.4 Financial Overview
  12.7.5 SWOT Analysis
  12.7.6 Key Developments
12.8 Sanderson Design Group
  12.8.1 Key Facts
  12.8.2 Business Description
  12.8.3 Products and Services
  12.8.4 Financial Overview
  12.8.5 SWOT Analysis
  12.8.6 Key Developments
12.9 Asian Paints Ltd
  12.9.1 Key Facts
  12.9.2 Business Description
  12.9.3 Products and Services
  12.9.4 Financial Overview
  12.9.5 SWOT Analysis
  12.9.6 Key Developments
12.10 Wall&dec? S.r.l.
  12.10.1 Key Facts
  12.10.2 Business Description
  12.10.3 Products and Services
  12.10.4 Financial Overview
  12.10.5 SWOT Analysis
  12.10.6 Key Developments
12.11 Galerie Limited
  12.11.1 Key Facts
  12.11.2 Business Description
  12.11.3 Products and Services
  12.11.4 Financial Overview
  12.11.5 SWOT Analysis
  12.11.6 Key Developments
12.12 Farrow & Ball Ltd
  12.12.1 Key Facts
  12.12.2 Business Description
  12.12.3 Products and Services
  12.12.4 Financial Overview
  12.12.5 SWOT Analysis
  12.12.6 Key Developments
12.13 Osborne and Little
  12.13.1 Key Facts
  12.13.2 Business Description
  12.13.3 Products and Services
  12.13.4 Financial Overview
  12.13.5 SWOT Analysis
  12.13.6 Key Developments
12.14 Cole & Son (Wallpapers) Ltd
  12.14.1 Key Facts
  12.14.2 Business Description
  12.14.3 Products and Services
  12.14.4 Financial Overview
  12.14.5 SWOT Analysis
  12.14.6 Key Developments
12.15 Holden D?cor
  12.15.1 Key Facts
  12.15.2 Business Description
  12.15.3 Products and Services
  12.15.4 Financial Overview
  12.15.5 SWOT Analysis
  12.15.6 Key Developments

13. APPENDIX

13.1 About Us
LIST OF TABLES
Table 1. North America Wallpaper Market Segmentation
Table 2. List of Vendors
Table 3. North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Table 4. North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
Table 5. North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million) - by End-use
Table 6. North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Country
Table 7. United States: North America Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 8. United States: North America Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use
Table 9. Canada: North America Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 10. Canada: North America Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use
Table 11. Mexico: North America Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 12. Mexico: North America Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use

LIST OF FIGURES
Figure 1. North America Wallpaper Market Segmentation - Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem Analysis
Figure 4. North America Wallpaper Market - Key Market Dynamics
Figure 5. US Construction Spending from January 2017 to January 2023
Figure 6. Impact Analysis of Drivers and Restraints
Figure 7. North America Wallpaper Market Revenue (US$ Million), 2021-2031
Figure 8. North America Wallpaper Market Share (%) - by Type (2023 and 2031)
Figure 9. Paper Based: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 10. Vinyl Based: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 11. Fabric Based: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 12. Others: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 13. North America Wallpaper Market Share (%) - by End-use (2023 and 2031)
Figure 14. Residential: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 15. Non-residential: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 16. North America Wallpaper Market Breakdown, by Key Countries, 2023 and 2031 (%)
Figure 17. United States: North America Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 18. Canada: North America Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 19. Mexico: North America Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 20. Heat Map Analysis by Key Players
Figure 21. Company Positioning and Concentration


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