CompetitiveWatch 2014: Henkel - Technological Know-How, Marketing Tactics and Strategic Directions in the Global Paint and Coatings Market
This new report from VPG provides strategic assessment of Henkel's technological know-how, marketing tactics and strategic directions in the global food and beverage market.
SECTION I: TECHNOLOGICAL KNOW-HOW
SECTION II: MARKETING TACTICS
SECTION III: STRATEGIC DIRECTION
SECTION II: MARKETING TACTICS
SECTION III: STRATEGIC DIRECTION