Building Information Modeling Market by Offering (Software, Services), Deployment Type (On-Premises), Project lifecycle (Pre construction), End User (AEC Professionals), Application (Planning & Modelling) and Region - Global Forecast to 2029
Key players operating in the building information modeling market are Autodesk Inc. (US), Nemetschek Group (Germany), Bentley Systems, Incorporated (US), Trimble Inc. (US), Dassault Syst?mes (France).
“The cloud deployment type is projected to grow at the highest CAGR during the forecast period.”
Cloud-based BIM solutions enable seamless integration with various other cloud-based technologies and services, such as project management tools, data analytics platforms, and IoT devices. This interoperability significantly enhances the overall capabilities and efficiency of BIM workflows, allowing stakeholders to leverage a diverse range of tools and data sources within a unified environment.
“The AEC professionals segment is projected to have the highest growth during the forecast period.”
The AEC Professionals segment expected to exhibit highest CAGR during the forecast period. Consultants and facility managers also contribute significantly to this growth. Facility managers and consultants play crucial roles in the ongoing operations and maintenance of buildings and infrastructure. BIM supports them by aiding in design, commissioning assessments, and extracting asset data throughout the entire lifecycle of these structures. AEC professionals engage in diverse tasks, and without effective communication, errors and misunderstandings can arise. BIM addresses these challenges by enabling collaborative work processes and information sharing among stakeholders. This collaborative approach facilitates reliable decision-making across the lifecycle of buildings and infrastructure projects.
“Asia Pacific region is likely to register highest CAGR.”
The Asia Pacific region, particularly countries such as China and India, is experiencing rapid urbanization and significant infrastructure development. This growth is spurring demand for efficient construction tools such as Building Information Modeling (BIM). Governments in the region are making substantial investments in smart city initiatives, public transportation systems, and other large-scale infrastructure projects, which are driving the adoption of BIM software. Increasingly, these governments are mandating or promoting the use of BIM in construction projects, which serves as a significant catalyst for market expansion. Furthermore, the integration of BIM with emerging technologies like Artificial Intelligence (AI), Virtual Reality (VR), and Internet of Things (IoT) is further propelling market growth in the region.
Breakdown of primaries
The study contains insights from various industry experts, ranging from component suppliers to Tier 1 companies and OEMs. The break-up of the primaries is as follows:
- By Company Type - Tier 1 – 35%, Tier 2 – 45%, Tier 3 – 20%
- By Designation— C-level Executives - 40%, Directors - 30%, Others – 30%
- By Region—North America - 40%, Europe - 30%, Asia Pacific - 20%, RoW - 10%
Research Coverage:
The report segments the building information modeling market and forecasts its size by offering type, deployment type, application, vertical, end user, project lifecycle, and region. The report also discusses the drivers, restraints, opportunities, and challenges pertaining to the market. It gives a detailed view of the market across four main regions—North America, Europe, Asia Pacific, and RoW. Supply chain analysis has been included in the report, along with the key players and their competitive analysis in the building information modeling ecosystem.
Key Benefits to Buy the Report:
- Analysis of Key Drivers (Enables building management systems and facility management systems, Promotes sustainability through low carbon emissions during construction, Rapid urbanization globally, Government initiatives promoting use of BIM). Restraints (High initial cost of BIM). Opportunities (Integration of VR and AR technologies with BIM solutions, Focus of stakeholders in construction industry on improving safety, Rising trend of IoT in construction sector, Increasing adoption of BIM Automation) and Challenges (Complying with BIM standards across multiple geographies, Low level of digitalization in construction industry).
- Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the building information modeling market.
- Market Development: Comprehensive information about lucrative markets – the report analyses the building information modeling market across varied regions.
- Market Diversification: Exhaustive information about new solutions, untapped geographies, recent developments, and investments in the building information modeling market.
- Competitive Assessment: In-depth assessment of market shares, growth strategies, and product offerings of leading players like Autodesk Inc. (US), Nemetschek Group (Germany), Bentley Systems, Incorporated (US), Trimble Inc. (US), Dassault Syst?mes (France) among others in the building information modeling market.
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED
1.3.2 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
1.5 STAKEHOLDERS
1.6 SUMMARY OF CHANGES
1.7 IMPACT OF RECESSION ON BUILDING INFORMATION MODELING MARKET
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY AND PRIMARY RESEARCH
2.1.2 SECONDARY DATA
2.1.2.1 Key secondary sources
2.1.2.2 Key data from secondary sources
2.1.3 PRIMARY DATA
2.1.3.1 Major primary interview participants
2.1.3.2 Breakdown of primaries
2.1.3.3 Key data from primary sources
2.1.3.4 Key industry insights
2.2 MARKET SIZE ESTIMATION
2.2.1 BOTTOM-UP APPROACH
2.2.1.1 Approach to obtain market size using bottom-up analysis
(demand side)
2.2.2 TOP-DOWN APPROACH
2.2.2.1 Approach to obtain market size using top-down analysis (supply side)
2.3 DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS
2.4.1 RECESSION IMPACT ANALYSIS
2.5 RESEARCH ASSUMPTIONS
2.5.1 GROWTH PROJECTION- AND FORECAST-RELATED ASSUMPTIONS
2.6 RISK ASSESSMENT
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR PLAYERS IN BUILDING INFORMATION MODELING MARKET
4.2 BUILDING INFORMATION MODELING MARKET, BY OFFERING TYPE
4.3 BUILDING INFORMATION MODELING MARKET, BY PROJECT LIFECYCLE
4.4 BUILDING INFORMATION MODELING MARKET, BY DEPLOYMENT TYPE
4.5 BUILDING INFORMATION MODELING MARKET, BY END USER AND VERTICAL
4.6 BUILDING INFORMATION MODELING MARKET, BY REGION
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Need for better building management systems and facility management systems
5.2.1.2 Sustainability promoted through low carbon emissions during construction
5.2.1.3 Rapid urbanization globally
5.2.1.4 Government initiatives promoting use of BIM
5.2.2 RESTRAINTS
5.2.2.1 High initial cost of BIM
5.2.3 OPPORTUNITIES
5.2.3.1 Integration of VR and AR technologies with BIM solutions
5.2.3.2 Focus of stakeholders in construction industry on improving safety
5.2.3.3 Rise in trend of IoT in construction sector
5.2.3.4 Increase in adoption of BIM Automation
5.2.4 CHALLENGES
5.2.4.1 Complying with BIM standards across multiple geographies
5.2.4.2 Low level of digitalization in construction industry
5.3 SUPPLY CHAIN ANALYSIS
5.4 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES
5.5 ECOSYSTEM MAPPING
5.6 INVESTMENT AND FUNDING SCENARIO
5.7 PRICING ANALYSIS
5.7.1 AVERAGE SUBSCRIPTION PRICE OF BUILDING INFORMATION MODELING
5.7.2 AVERAGE SUBSCRIPTION PRICE TREND
5.7.3 AVERAGE SUBSCRIPTION PRICE OF BUILDING INFORMATION MODELING,
BY REGION
5.8 KEY STAKEHOLDERS AND BUYING CRITERIA
5.8.1 KEY STAKEHOLDERS IN BUYING PROCESS
5.8.2 BUYING CRITERIA
5.9 PORTER’S FIVE FORCES ANALYSIS
5.9.1 THREAT OF NEW ENTRANTS
5.9.2 THREAT OF SUBSTITUTES
5.9.3 BARGAINING POWER OF SUPPLIERS
5.9.4 BARGAINING POWER OF BUYERS
5.9.5 INTENSITY OF COMPETITIVE RIVALRY
5.10 CASE STUDIES
5.10.1 TRIMBLE BIM TECHNOLOGIES TO BE IMPLEMENTED IN INFRASTRUCTURE CONSTRUCTION
5.10.2 SORDONI CONSTRUCTION SERVICES THRIVED WITH BECK TECHNOLOGY’S SOFTWARE TRAINING
5.10.3 XL CONSTRUCTION UTILIZED PROCORE’S BIM TO SHARE DESIGN ACROSS PROJECT TEAMS TO DETECT FLAWS AND MINIMIZE REWORK
5.10.4 BECK GROUP AIMED TO SAVE TIME AND ACHIEVE FINANCIAL GAINS WITH DEPLOYMENT OF PROCORE’S BIM 360 SUITES
5.10.5 PINNACLE EXECUTED 3D BIM AT MUSCAT INTERNATIONAL AIRPORT FOR DESIGN AND CONSTRUCTION OF CARGO AND MRO FACILITIES
5.11 TECHNOLOGY ANALYSIS
5.11.1 KEY TECHNOLOGIES
5.11.1.1 3D Modeling
5.11.1.2 Cloud Collaboration
5.11.2 COMPLEMENTARY TECHNOLOGIES
5.11.2.1 IoT in BIM
5.11.2.2 AR/VR in BIM
5.11.3 ADJACENT TECHNOLOGY
5.11.3.1 Digital Twins
5.12 TRADE ANALYSIS
5.12.1 IMPORT SCENARIO
5.12.2 EXPORT SCENARIO
5.13 PATENT ANALYSIS
5.14 KEY CONFERENCES AND EVENTS
5.15 STANDARDS AND REGULATORY LANDSCAPE
5.15.1 REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS
5.15.2 STANDARDS
5.15.2.1 BS EN ISO 19650
5.15.2.1.1 BS EN ISO 19650–1
5.15.2.1.2 BS EN ISO 19650–2
5.15.2.1.3 BS EN ISO 19650–3
5.15.2.1.4 BS EN ISO 19650–5
6 BUILDING INFORMATION MODELING MARKET, BY OFFERING TYPE
6.1 INTRODUCTION
6.2 SOFTWARE
6.2.1 ARCHITECTURAL DESIGN
6.2.1.1 Use of BIM tools in maintaining quality and efficiency in architectural projects
6.2.2 SUSTAINABILITY
6.2.2.1 Need to reduce project costs and ensure sustainable operations and maintenance
6.2.3 STRUCTURAL DESIGN & ANALYSIS
6.2.3.1 Need to meet safety standards with structural design & analysis software
6.2.4 MEP
6.2.4.1 Minimized construction errors through 3D models
6.2.5 CONSTRUCTION
6.2.5.1 Use of simulations and analysis to enhance construction quality and safety
6.2.6 FACILITY MANAGEMENT
6.2.6.1 Offering guidance to facility managers to make informed decisions regarding optimizing workflow management
6.3 SERVICES
6.3.1 SOFTWARE SUPPORT & MAINTENANCE
6.3.1.1 Highly adopted by contractors and building owners
6.3.2 PROJECT MANAGEMENT & SUPPORT
6.3.2.1 Services including strategic advice and process improvement to effectively manage project workflow
7 BUILDING INFORMATION MODELING MARKET, BY DEPLOYMENT TYPE
7.1 INTRODUCTION
7.2 ON-PREMISES
7.2.1 DEMAND FOR GOOD CONTROL OVER DATA SECURITY AND PUBLIC PRIVACY
7.3 CLOUD
7.3.1 DEMAND FOR HIGHLY SCALABLE, COST-EFFECTIVE, AND ACCESSIBLE SOLUTIONS
8 BUILDING INFORMATION MODELING MARKET, BY PROJECT LIFECYCLE
8.1 INTRODUCTION
8.2 PRE-CONSTRUCTION
8.2.1 BENEFITS OF PRE-CONSTRUCTION PROJECT VISUALIZATION, COST PLANNING, ARCHITECTURAL DESIGNING, AND DETAILING TASKS
8.3 CONSTRUCTION
8.3.1 DEMAND FOR ASSISTANCE IN COMPLETING PROJECTS EFFICIENTLY AT LOWER COST
8.4 OPERATION
8.4.1 INFORMATION MODELS TO IMPROVE QUALITY AND EFFICIENCY DURING LAST PHASE OF CONSTRUCTION
9 BUILDING INFORMATION MODELING MARKET, BY VERTICAL
9.1 INTRODUCTION
9.2 BUILDINGS
9.2.1 RISE IN NUMBER OF INTERNET OF THINGS (IOT)-INCORPORATED SMART BUILDINGS
9.3 INDUSTRIAL
9.3.1 USE OF BIM BY FACILITY MANAGERS TO MANAGE INDUSTRIAL OPERATIONS AND SMOOTH WORKFLOW
9.4 CIVIL INFRASTRUCTURE
9.4.1 RISE IN ADOPTION OF BIM IN GOVERNMENT-BASED INFRASTRUCTURE PROJECTS
9.5 OIL & GAS
9.5.1 ADVANTAGES OF COMPREHENSIVE 3D MODEL INCLUDING DETAILED INFORMATION ON FACILITY FUNCTIONALITY
9.6 UTILITIES
9.6.1 GROWING IMPLEMENTATION OF BIM IN UTILITIES TO REDUCE REWORK AND DELAYS TO DRIVE SEGMENTAL GROWTH
9.7 OTHER VERTICALS
10 BUILDING INFORMATION MODELING MARKET, BY APPLICATION
10.1 INTRODUCTION
10.2 PLANNING & MODELING
10.2.1 NEED FOR BETTER SCENARIO ANALYSIS AND DECISION-MAKING IN PLANNING
10.3 CONSTRUCTION & DESIGN
10.3.1 BENEFITS OF VISUALIZING AND CREATING SMOOTH CONSTRUCTION WORKFLOW
10.4 ASSET MANAGEMENT
10.4.1 ASSET PLANNING TO HELP IN STREAMLINING REPAIRS, MAINTENANCE,
AND REMODELING
10.5 BUILDING SYSTEM ANALYSIS & MAINTENANCE SCHEDULING
10.5.1 MORE ACCURATE PERFORMANCE AND EFFICIENT BUILDING ASSETS LIFECYCLE
11 BUILDING INFORMATION MODELING MARKET, BY END USER
11.1 INTRODUCTION
11.2 AEC PROFESSIONALS
11.2.1 ACCESS TO BETTER DESIGN INSIGHT AND PRACTICAL DESIGN SOLUTIONS
11.3 CONSULTANTS & FACILITY MANAGERS
11.3.1 NEED FOR COMPREHENSIVE VIEW OF BUILDING MAINTENANCE, REPAIRS, AND ENERGY USAGE
11.4 OTHER END USERS
12 BUILDING INFORMATION MODELING MARKET, BY REGION
12.1 INTRODUCTION
12.2 NORTH AMERICA
12.2.1 NORTH AMERICA: IMPACT OF RECESSION ON MARKET
12.2.2 US
12.2.2.1 Technology adoption by construction companies and work of government-owned BIM programs
12.2.3 CANADA
12.2.3.1 Community built by BIM professionals to involve BIM implementation in most public projects
12.2.4 MEXICO
12.2.4.1 Rise in use of BIM in academic field
12.3 EUROPE
12.3.1 EUROPE: IMPACT OF RECESSION
12.3.2 UK
12.3.2.1 Successfully developed several government projects with BIM design, planning, and documentation
12.3.3 GERMANY
12.3.3.1 Adoption of BIM triggered by pilot projects
12.3.4 FRANCE
12.3.4.1 Support for adoption of BIM by French Building Federation and other such organizations, along with construction companies
12.3.5 ITALY
12.3.5.1 BIM adoption in construction encouraged by Italian Ministry for Infrastructures and Transport
12.3.6 SPAIN
12.3.6.1 Increase in deployment due to cost savings and efficiency,
especially in upcoming projects
12.3.7 REST OF EUROPE
12.4 ASIA PACIFIC
12.4.1 ASIA PACIFIC: IMPACT OF RECESSION
12.4.2 CHINA
12.4.2.1 Increase in government initiatives to address slow adoption by fragmented construction industry
12.4.3 JAPAN
12.4.3.1 Expansion of BIM solutions in residential construction
12.4.4 INDIA
12.4.4.1 Initiatives encouraging energy efficiency within construction sector
12.4.5 SOUTH KOREA
12.4.5.1 Government mandates for use of BIM in public domain projects
12.4.6 REST OF ASIA PACIFIC
12.5 REST OF THE WORLD (ROW)
12.5.1 ROW: IMPACT OF RECESSION ON MARKET
12.5.2 MIDDLE EAST & AFRICA
12.5.2.1 Infrastructural projects supported by standards and skilled professionals in Middle East & Africa
12.5.2.2 GCC Countries
12.5.2.3 Rest of the Middle East & Africa
12.5.3 SOUTH AMERICA
12.5.3.1 AEC industry to be biggest contributor to South American BIM market
13 COMPETITIVE LANDSCAPE
13.1 OVERVIEW
13.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
13.2.1 PRODUCT PORTFOLIO
13.2.2 REGIONAL FOCUS
13.2.3 MANUFACTURING FOOTPRINT
13.2.4 ORGANIC/INORGANIC STRATEGIES
13.3 REVENUE ANALYSIS
13.4 MARKET SHARE ANALYSIS
13.5 COMPANY VALUATION AND FINANCIAL METRICS
13.6 BRAND/PRODUCT COMPARISON
13.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
13.7.1 STARS
13.7.2 EMERGING LEADERS
13.7.3 PERVASIVE PLAYERS
13.7.4 PARTICIPANTS
13.7.5 COMPANY FOOTPRINT
13.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023
13.8.1 PROGRESSIVE COMPANIES
13.8.2 RESPONSIVE COMPANIES
13.8.3 DYNAMIC COMPANIES
13.8.4 STARTING BLOCKS
13.9 COMPETITIVE SITUATIONS AND TRENDS
13.9.1 PRODUCT LAUNCHES
13.9.2 DEALS
13.9.3 OTHERS
14 COMPANY PROFILES
14.1 KEY PLAYERS
14.1.1 AUTODESK INC.
14.1.1.1 Business overview
14.1.1.2 Products/Solutions/Services offered
14.1.1.3 Recent developments
14.1.1.3.1 Product launches
14.1.1.3.2 Deals
14.1.1.4 MnM view
14.1.1.4.1 Right to win
14.1.1.4.2 Strategic choices
14.1.1.4.3 Weaknesses and competitive threats
14.1.2 NEMETSCHEK GROUP
14.1.2.1 Business overview
14.1.2.2 Products/Solutions/Services offered
14.1.2.3 Recent developments
14.1.2.3.1 Product launches
14.1.2.3.2 Deals
14.1.2.3.3 Expansions
14.1.2.4 MnM view
14.1.2.4.1 Right to win
14.1.2.4.2 Strategic choices
14.1.2.4.3 Weaknesses and competitive threats
14.1.3 BENTLEY SYSTEMS, INCORPORATED
14.1.3.1 Business overview
14.1.3.2 Products/Solutions/Services offered
14.1.3.3 Recent Developments
14.1.3.3.1 Product launches
14.1.3.3.2 Deals
14.1.3.4 MnM view
14.1.3.4.1 Right to win
14.1.3.4.2 Strategic choices
14.1.3.4.3 Weaknesses and competitive threats
14.1.4 TRIMBLE INC.
14.1.4.1 Business overview
14.1.4.2 Products/Solutions/Services offered
14.1.4.3 Recent developments
14.1.4.3.1 Product launches
14.1.4.3.2 Deals
14.1.4.4 MnM view
14.1.4.4.1 Right to win
14.1.4.4.2 Strategic choices
14.1.4.4.3 Weaknesses and competitive threats
14.1.5 DASSAULT SYST?MES
14.1.5.1 Business overview
14.1.5.2 Products/Solutions/Services offered
14.1.5.3 Recent developments
14.1.5.3.1 Product launches
14.1.5.3.2 Deals
14.1.5.4 MnM view
14.1.5.4.1 Right to win
14.1.5.4.2 Strategic choices
14.1.5.4.3 Weaknesses and competitive threats
14.1.6 SCHNEIDER ELECTRIC
14.1.6.1 Business overview
14.1.6.2 Products/Solutions/Services offered
14.1.6.3 Recent developments
14.1.6.3.1 Product launches
14.1.6.3.2 Deals
14.1.7 ASITE
14.1.7.1 Business overview
14.1.7.2 Products/Solutions/Services offered
14.1.7.3 Recent developments
14.1.7.3.1 Product launches
14.1.7.3.2 Deals
14.1.7.3.3 Expansions
14.1.8 HEXAGON AB
14.1.8.1 Business overview
14.1.8.2 Products/Solutions/Services offered
14.1.8.3 Recent developments
14.1.8.3.1 Product launches
14.1.8.3.2 Deals
14.1.9 PROCORE TECHNOLOGIES, INC.
14.1.9.1 Business overview
14.1.9.2 Products/Solutions/Services offered
14.1.9.3 Recent developments
14.1.9.3.1 Product launches
14.1.9.3.2 Deals
14.1.9.3.3 Expansions
14.1.10 ARCHIDATA INC.
14.1.10.1 Business overview
14.1.10.2 Products/Solutions/Services offered
14.2 OTHER PLAYERS
14.2.1 ACCA SOFTWARE
14.2.2 PINNACLE INFOTECH SOLUTIONS
14.2.3 CONCORA
14.2.4 AFRY AB
14.2.5 BECK TECHNOLOGY
14.2.6 COMPUTERS AND STRUCTURES, INC.
14.2.7 ROBERT MCNEEL & ASSOCIATES (TLM, INC.)
14.2.8 4M S.A.
14.2.9 SIERRASOFT
14.2.10 SAFE SOFTWARE INC.
14.2.11 FARO
14.2.12 GEO-PLUS
14.2.13 CYPE
14.2.14 MAGICAD GROUP
14.2.15 REVIZTO SA
15 APPENDIX
15.1 DISCUSSION GUIDE
15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
15.3 CUSTOMIZATION OPTIONS
15.4 RELATED REPORTS
15.5 AUTHOR DETAILS
Building Information Modeling (BIM) is an intelligent 3D model process involved in generating and managing digital representations of physical and functional characteristics of places. It involves representing data through objects in the form of designs in which the objects can be vague or defined, or generic or product specific. The challenges that are being faced by builders from decades are easily solved by using BIM in their construction or renovation projects.
The global Building Information Modeling (BIM) market was valued at $XX billion in 2013 and is expected to reach $XX billion by 2020, at a CAGR of XX% between 2014 and 2020. The growth of the Building Information Modeling market is primarily triggered by the proliferation of green buildings in the current market, cost reduction during the entire process, and increased production efficiencies and government mandates for the usage of BIM in many of the developed countries. However, BIM software that are available in the market for the execution of processes are quiet expensive and it requires long training periods for the employees to work on BIM processes which are restraining the growth of this market.
In this report, the global BIM market, on the basis of applications, is broadly segmented into commercial applications, residential applications, healthcare applications, educational applications, industrial applications, entertainment applications, sports applications, and others. The commercial applications segment accounted for the largest market size of the global BIM market at an estimated $XX billion in 2013, while the Industrial applications market is expected to grow at the highest CAGR of XX% between 2014 and 2020. This is because of the high growth potential in emerging markets such as Asia-Pacific regions, complex structures of the healthcare organizations such as hospitals and medical centers, and industries/infrastructures provide new growth opportunities to the players in the BIM market.
The global BIM market is broadly classified into software and services on the basis of the types offered in the market. The software-based BIM accounted for the larger share—XX%—of the global BIM market in 2013. However, the market for services sector is poised to grow at a higher CAGR of XX% between 2014 and 2020. This is mainly attributed to the growing awareness among customers and the tendency of saving money by using free services offered by different companies in the competitive market.
On the basis of end users, the BIM market has been segmented into contractor, architect, developer, facilities manager, building product manufacturer, and others. The architect accounted for the larger share of approximately XX% of the BIM end-users market in 2013, whereas the market of building product manufacturer is poised to grow at a higher CAGR of XX% between 2013 and 2020. Rising use of BIM for various applications in the construction along with the development of user-friendly software is the key driver propelling the growth of the building product manufacturers market.