2015 Global Paint and Coatings Companies Marketing Strategies

January 2015 | 60 pages | ID: 2745C28D101EN
Venture Planning Group

Abstracts

For each company, the report presents:

• Promotional tactics.
• Distribution approaches.
• Product service and support.
• Customer relations.
• The companies analyzed in the report: Akzo Nobel, BASF, DuPont, ICI, Kansai Paint, Nippon Paint, PPG, Sherwin-Williams, SigmaKalon, and Valspar.

Contains 60 pages

Contents

1. AKZONOBEL

2. BASF

3. DUPONT

4. HENKEL

5. KANSAI

6. NIPPON PAINT

7. PPG

8. RPM

9. SHERWIN-WILLIAMS

10. VALSPAR

For each company, the report provides:
  Promotional tactics.
  Distribution approaches.
  Product service and support.
  Customer relations.