WPP Plc (UK): Market Research Report

January 2015 | 246 pages | ID: WD95C6C114BEN
Global Industry Analysts, Inc

Abstracts

This report presents quick facts about WPP Plc, which is principally involved in Communications Services. Illustrated with 243 tables, the report showcases the company's recent news stories and events, sales performance, key markets and market position as against its competitors operating in the industry.

Contents

1. COMPANY SNIPPETS

2. SALES DATA

Table 1. WPP Plc’s Sales by Business Segment Worldwide (2013-2014) in Percentage for Advertising and Media Investment Management, Data Investment Management, Public Relations & Public Affairs, and Branding & Identity, Healthcare and Specialist Communications

Table 2. WPP Plc’s Sales by Geographic Region Worldwide (2013-2014) in Percentage for North America, United Kingdom, Western Continental Europe, and Asia-Pacific, Latin America, Africa & Middle East and Central & Eastern Europe

3. MARKET OVERVIEW

Advertising

Table 3. Advertising Market by Region Worldwide (2014) - Percentage Breakdown by Value for Asia, Europe, Latin America, United States and Others

Table 4. Advertising Market by Country Worldwide (2014) - Percentage Breakdown for Argentina, Australia, Brazil, China, Colombia, Germany, Hong Kong, India, Indonesia, Japan, Russia, UK, USA, and Others

Table 5. Advertising Market by Medium Worldwide (2014) - Percentage Share Breakdown by Value Sales for Cable TV, Digital (Internet & Mobile), Directories, Local TV (ex. Cable), Magazines, National TV (ex. Cable), Newspapers, Outdoor and Radio

Table 6. Advertising Market by Segment Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Online Advertising, Online Display, Rich Media, Video Advertising, Socially-Enabled Advertising, and Others

Table 7. Global Marketing/Advertising Automation Market (2014) in US$ Million

Table 8. Advertising Market by Category in Australia (2014) - Percentage Share Breakdown by Value Sales for Cinema, Metro TV FTA, Online, Outdoor, Print (ex-Directories), Print Directories, Radio and Others (Includes Regional TV - FTA, and Subscription)

Table 9. Advertising Market by Channel in Australia (2014) - Percentage Share Breakdown by Value for Quokka, Radio, The West Australian (Including Magazines) and Others

Table 10. Advertising Market by Type in Australia (2014) - Percentage Share Breakdown by Value for Magazines, Metropolitan TV, Newspapers, Online, Radio, Regional TV, Subscription TV, and Others

Table 11. Advertising Market in Australia (2014) in A$ Million

Table 12. Advertising Market by Segment in Australia (2014) - Percentage Share Breakdown by Value Sales for Magazines, Newspapers, Online, Radio and Others

Table 13. Advertising Market by Category in Brazil (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others

Table 14. Advertising Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Catalogue/Direct Mail, Community Newspapers, Conventional Television, Daily Newspapers, Internet, Magazines, Mobile, Out-of-Home, Radio, Specialty Television, Yellow Pages, and Miscellaneous

Table 15. Advertising Market by Category in China (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others

Table 16. Advertising Market by Medium in China (2014) - Percentage Share Breakdown by Value for Broadcast, Internet (Non-Video), Magazines, Mobile, Newspapers, Online Videos and Television

Table 17. Advertising Market by Medium in France (2014) - Percentage Share Breakdown by Value Sales for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and TV

Table 18. Advertising Market by Category in India (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others

Table 19. Advertising Market by Media in Japan (2014) - Percentage Share Breakdown by Value for Internet, Magazine, Newspaper, Radio, Television, and Others

Table 20. Advertising Market by Segment in North America (2014) - Percentage Market Share Breakdown by Value Sales for Online Advertising, Online Display, Rich Media, Video Advertising, and Others

Table 21. Advertising Market by Category in Russia (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others

Table 22. Advertising Market by Segment in Russia (2014) - Percentage Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, TV, and Cinema and Others

Table 23. Advertising Market by Channel in Russia (2014) - Percentage Share Breakdown by Volume Sales for Mail. ru (excl. OK), OK, Radio (Russia), TV (Channel 1), TV (CTC Media), TV (NTV), TV (Russia), TV (TNT), Vkontakte, Yandex, and Others

Table 24. Advertising Market by Segment in Russia (2014) - Percentage Share Breakdown by Value Sales for Internet, TV, and Others

Table 25. Advertising Market in the US (2014) in US$ Million

Classifieds Advertising

Table 26. Classifieds Advertising Market by Type for Automotives Worldwide (2014) - Percentage Share Breakdown by Value for Carsales, Carsguide, Drive, and Others

Table 27. Classifieds Advertising Market by Type in Australia (2014) - Percentage Share Breakdown by Value for Newspapers and Online

Table 28. Advertising Classifieds Market by Category in Australia (2014) - Percentage Share Breakdown by Value for Automotive, Employment, Residential Real Estate, and Others

Table 29. Classifieds Advertising Market in Australia (2014) in A$ Millions

Cinema Advertising

Table 30. Spending on Advertising through Cinema by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia-Pacific, Central & Eastern Europe, Latin America, Middle East & North Africa, North America, Western Europe, and Rest of World

Table 31. Spending on Advertising through Cinema by Country in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, India, Indonesia, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea and Thailand

Table 32. Spending on Advertising through Cinema by Country in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Czech Republic, Greece, Hungary, Poland, Romania, Russia, Turkey, Ukraine and Others

Table 33. Spending on Advertising through Cinema by Country in Latin America (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Chile, Costa Rica, Mexico, Peru, Puerto Rico, Venezuela and Others

Table 34. Spending on Advertising through Cinema by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value for Austria, Belgium,Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK

Digital Advertising

Table 35. Global Digital Video Ad Spend (2014) in US$ Million

Table 36. Digital Video Ad Spend in the US (2014) in US$ Million

Table 37. Digital Ad Spending by Segment in the US (2014) - Percentage Market Share Breakdown by Value Sales for Digital Video Ad Spend, and Others

Table 38. Virtual and Digital Goods Advertising Market by Web Sites Worldwide (2014) - Percentage Share Breakdown by Value for Facebook and Virtual and Digital Goods Websites

Display Advertising

Table 39. Display Advertising Spend through Source in Australia (2014) - Percentage Market Share Breakdown by Value for Communications, Entertainment, Finance, Government, Health, Media, Motor Vehicles, Real Estate, Recruitment, Retail, Services, Travel, and Others

Table 40. Display Advertising Domestic Market in the US (2014) in US$ Million

Internet Advertising

Table 41. Global Internet Advertising (2014) in US$ Million

Table 42. Internet Advertising by Type Worldwide (2014) - Percentage Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television

Table 43. Advertising through Internet Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Entertainment, Financial/Insurance, Government, Media, Packaged Goods, Retail, Technology, Telecommunications, Travel/Leisure and Others

Table 44. Internet Advertising Market in China (2014) in RMB Million

Table 45. Internet Advertising (including Display, Mobile, Online Video) Market by Country in Europe (2014) - Percentage Share Breakdown by Value for France, Germany, Italy, Spain, Sweden, UK, and Others

Table 46. Spending on Advertising through Internet by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA

Table 47. Spending on Advertising through Internet by Type in the US (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Display, Internet Video, Rich Media, Paid Search, and Social Media

Table 48. Spending on Advertising through Internet by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for France, Germany, UK, and Others

Table 49. Internet Advertising in Western Europe (2014) in US$ Million

Radio Advertising

Table 50. Advertising through Radio Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Entertainment, Financial/Insurance, Government, Media Promotion, Petroleum & Auto Parts, Restaurants, Retail, Telecommunications, Travel & Transportation and Others

Table 51. North America Land Radio Market (2014) in US$ Million

Table 52. Spending on Advertising through Radio by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for Local Radio, and Network Radio

Magazine Advertising

Table 53. Spending on Advertising through Magazine by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia Pacific, Central & Eastern Europe, Latin America, North America, and Western Europe

Table 54. Spending on Advertising through Magazines by County in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, Hong Kong, India, Indonesia, Japan, New Zealand, Singapore, South Korea, Taiwan, and Thailand

Table 55. Advertising through Magazines Market Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Cosmetics & Toiletries, Drug Products, Entertainment, Financial/Insurance, Food, Hair Products, Media Promotion, Retail, Travel & Transportation and Others

Table 56. Spending on Advertising through Magazines by County in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Czech, Greece, Hungary, Poland, Romania, Russia, and Turkey

Table 57. Spending on Advertising through Magazines by County in Latin America (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Chile, Colombia, Mexico, Panama, Puerto Rico, and Venezuela

Table 58. Spending on Advertising through Magazines by County in Middle East & North Africa (2014) - Percentage Share Breakdown by Value for Egypt, Pan Arab, and Saudi Arabia

Table 59. Spending on Advertising through Magazines by County in North America (2014) - Percentage Share Breakdown by Value for Canada and USA

Table 60. Advertising through Magazines by Type in the UK (2014) - Percentage Market Share Breakdown by Value for B2B magazines and B2C magazines

Table 61. Spending on Advertising through Magazines by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for B to B Magazines, and Consumer Magazines

Table 62. Spending on Advertising through Magazines by County in Western Europe (2014) - Percentage Share Breakdown by Value for Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, and UK

Media Advertising

Table 63. Global Spending on Media through Advertising (2014) in US$ Billion

Table 64. Global Automotive Ad Spending through Media (2014) in US$ Thousand

Table 65. Spending on Media by Region Worldwide (2014) - Percentage Market Share Breakdown by Value for Asia Pacific, Europe, Latin America, Middle East & Africa, and North America

Table 66. Advertising through Media Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Dealer Automotive, Drug Products, Entertainment, Financial/Insurance, Food, Restaurants, Retail, Telecommunications, Travel & Transportation and Others

Table 67. Spending on Advertising through Major Media by Medium in France (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television

Table 68. Spending on Media through Advertising in France (2014) in ? Million

Table 69. Spending on Media through Advertising in Germany (2014) in ? Million

Table 70. Spending on Advertising through Major Media by Medium in Germany (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television

Table 71. Media & Entertainment Market in India (2014) in INR Million

Table 72. Media and Entertainment Market by Category in India (2014) - Percentage Share Breakdown by Value Sales for Animation & Visual Effects (VFX), Digital Advertising, Films, Gaming, Music, Out of Home (OOH), Print, Radio, and Television

Table 73. Spending on Advertising through Media and Entertainment by Machinery and Equipment Manufacturers in India (2014) - Percentage Market Share Breakdown by Value Sales for Digital Advertising, Out of Home (OOH), Print, Radio, and Television

Table 74. Spending on Advertising through Major Media by Medium in Italy (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television

Table 75. Spending on Advertising through Major Media by Medium in Spain (2014) -Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television

Table 76. Spending on Media through Advertising in Spain (2014) in ? Million

Table 77. Spending on Media by Category in the UK (2014) - Percentage Market Share Breakdown by Value for Cinema, Magazines, News Papers, Outdoor, Radio, Search & Online, and TV

Table 78. Spending on Media through Advertising in the UK (2014) in ? Millions

Table 79. Advertising Market by Media in the US (2014) - Percentage Share Breakdown by Value Sales for Direct Media, Local Media, and National Media

Table 80. Advertising Market by Media in the US (2014) - Percentage Share Breakdown by Value Sales for Cable TV, Direct Mail, Directories, Local Broadcast TV, Magazines, National Broadcast, Syndicated TV, Newspapers, Outdoor, Radio, and Others

Table 81. Direct Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Direct Mail, Directories, Internet Yellow Pages, Lead Generation, and Paid Search

Table 82. Spending on Advertising through Major Media by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television

Table 83. Time Spent on Media by Adults in the US (2014) - Percentage Market Share Breakdown by Volume for Digital, Print, Radio, TV, and Others

Table 84. Local Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Local Broadcast Radio, Local Broadcast TV, Local Cable TV, Local Digital, Online Media, Local Newspapers, Local TV Political Advertising, and Outdoor

Table 85. Retail Ad Spending through Media in the US (2014) in US$ Million

Table 86. Wireless Ad Spending through Media in the US (2014) in US$ Thousand

Table 87. National Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Magazines, National Cable TV, National Digital, Online Media, National Newspapers, National Syndication, Network Broadcast TV English Language, Network Broadcast TV Spanish Language, Network, and Satellite Radio

Mobile Advertising

Table 88. Spending on Advertising through Mobile by Category Worldwide (2014) - Percentage Market Share Breakdown by Value for Display Ads in the US, International and Search Ads in the US

Table 89. Advertising through Mobile Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Drug Products, Entertainment, Financial/Insurance, Media, Packaged Goods, Retail, Technology, Telecommunications, Travel/Leisure and Others

Table 90. Mobile Advertising Market in China (2014) in US$ Million

Newspaper Advertising

Table 91. Spending on Advertising through Newspaper by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia Pacific, Central & Eastern Europe, North America, Western Europe, and Rest of World

Table 92. Newspaper Revenue through Media by Type Worldwide (2014) - Percentage Share Breakdown by Value for Circulation, Digital Advertising, New Revenue, Non-Daily/Niche/Direct Mktg, and Print Newspaper Advertising

Table 93. Spending on Advertising through Newspaper by Country in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, and Thailand

Table 94. Newspaper Advertising Market by Sector in Australia (2014) - Percentage Share Breakdown by Value for Automotive, Banking & Finance, Real Estate, Retail, Travel and Others

Table 95. Advertising through Daily Newspapers Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Dealer Automotive, Entertainment, Financial/Insurance, Internet Sites & Services, Media Promotion, Real Estate, Retail, Telecommunications, Travel & Transportation and Others

Table 96. Spending on Advertising through Newspaper by Country in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Croatia, Czech Republic, The, Greece, Hungary, Poland, Russia, and Turkey

Table 97. Spending on Advertising through Newspaper by Country in Middle East & North Africa (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Egypt, Kuwait, Latin America, Mexico, Puerto Rico, Saudi Arabia, and UAE (United Arab Emirates)

Table 98. Spending on Advertising through Newspaper by Country in North America (2014) - Percentage Share Breakdown by Value for Canada and USA

Table 99. Advertising through Newspapers by Type in the UK (2014) - Percentage Market Share Breakdown by Value for National Newspapers and Regional Newspapers

Table 100. Newspaper Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Automotive, Help Wanted, Real Estate and Others

Table 101. Newspaper Advertising by Segment in the US (2014) - Percentage Market Share Breakdown by Value Sales, for Classifieds, National, Online and Retail

Table 102. Spending on Advertising through Newspaper by Country in Western Europe (2014) - Percentage Share Breakdown by Value for Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, and UK

Online Advertising

Table 103. Global Online Advertisement Market (2014) in US$ Million

Table 104. Global Online Advertising Market (2014) in US$ Millions

Table 105. Global Online Advertising Spend (2014) in US$ Million

Table 106. Global Online Search Advertising Market (2014) in US$ Million

Table 107. Online Advertising by Segment Worldwide (2014) - in Units for Mobile formats, Out of home, Print, Radio, Search, Social formats, TV, Video, and Others

Table 108. Online Advertising Market by Region Worldwide (2014) - Percentage Breakdown by Value for Asia-Pacific, Central and Eastern Europe, Latin America, Middle East and Africa, North America, and Western Europe

Table 109. Spending on Advertising through Online by Type Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display Ads, Lead Generation, Mobile, Rich Media, Search, and Sponsorship

Table 110. Online Search Advertising Market by Country Worldwide (2014) - Percentage Share Breakdown by Value for US, and Others

Table 111. Online Advertising Spend through Medium in Australia (2014) - Percentage Breakdown by Value for Classifieds, Display, Search and Directories

Table 112. Online Classifieds Advertising Market in Australia (2014) in A$ Millions

Table 113. Online Search Ads Market in China (2012-2017) in US$ Million

Table 114. Online Advertising Market by Segment in China (2014) - Percentage Share Breakdown by Value Sales for Display, Paid Search, and Others

Table 115. Online Advertisement Market in India (2014) in US$ Million

Table 116. Advertising through Internet by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display/Banner Ads, Email, Lead Generation, Mobile, Paid Search, Rich Media and Sponsorship

Table 117. Advertising through Online by Type in the UK (2014) – Percentage Market Share Breakdown by Value for Online Classified, Online Display, Paid Search, and Others (Online)

Table 118. Online Advertising Market by Category in the US (2014) - Percentage Share Breakdown by Value for Classifieds / Auctions, Display Advertising, Lead Generation/E-mail, Mobile, and Search

Table 119. Online Advertising Market in the US (2014) in US$ Million

Table 120. Online Real Estate Spending on Advertising by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Broadcast TV, Cable TV, Direct Mail, Newspapers, Other Print, Out of Home, Radio, and Others

Table 121. Online Search Ads Market by Company in the US (2014) - Percentage Share Breakdown for Google and Others

Table 122. Online Search Ads Market by Media in the US (2012-2017) in US$ Million for Mobile and Others

Outdoor Advertising

Table 123. Outdoor Advertising Market by Type Worldwide (2014) - Percentage Share Breakdown by Value for Alternative Outdoor, Billboards, Street Furniture and Transit

Table 124. Spending on Advertising through Outdoor by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for France, Japan, USA, and Others

Table 125. Spending on Advertising through Outdoor by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia Pacific, North America, Western Europe, and Others

Table 126. Spending on Advertising through Outdoor by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others

Table 127. Spending on Advertising through Outdoor by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Poland, Russia, Turkey, and Others

Table 128. Spending on Advertising through Outdoor by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Chile, and Others

Table 129. Spending on Advertising through Outdoor by Country in Middle East and North Africa (2014) - Percentage Market Share Breakdown by Value Sales for Saudi Arabia, UAE, and Others

Table 130. Spending on Advertising through Outdoor by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA

Table 131. Spending on Advertising through Outdoor by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for Billboards, and Others

Table 132. Spending on Advertising through Outdoor by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for Belgium, France, Germany, Italy, Spain, Switzerland, UK, and Others

Search Advertising

Table 133. Search Advertising Market by Country in Europe (2014) - Percentage Share Breakdown by Value for France, Germany, Italy, Spain, Sweden, UK, and Others

Spending on Advertising

Table 134. Global Spending on Advertising (2014) in US$ Million

Table 135. Spending on Advertising through Sector Worldwide (2014) - Percentage Share Breakdown by Value for Automotive, Consumer Electronics and Technology, Entertainment and Media, Food and Beverages (incl. Alcohol), Household Products, Personal Care, Pharmaceuticals, Restaurants, Retail, Telecommunications, and Others

Table 136. Spending on Advertising through Medium Worldwide (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television

Table 137. Spending on Advertising through Hispanic Media Worldwide (2014) - Percentage Market Share Breakdown by Value for Cable TV, Internet, Magazines, Network TV, Newspapers, Spot Radio and Spot TV

Table 138. Spending on Advertising through Medium in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television

Table 139. Advertising through Out-of-Home Medium Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Alcohol, Automotive, Entertainment, Financial/Insurance, Food, Media Promotion, Restaurants, Retail, Telecommunications, Travel/Leisure and Others

Table 140. Spending on Advertising through Medium in China (2014) - Percentage Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television

Table 141. Personal Computer (PC) Advertising Market in China (2014) in US$ Million

Table 142. Spending on Advertising through Media in India (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others

Table 143. Spending on Advertising through Print Media by Language in India (2014) - Percentage Market Share Breakdown by Value for English, Hindi, Tamil, Telugu, and Others

Table 144. Spending on Advertising through Media in the UK (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others

Table 145. Spending on Advertising through Media in the US (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others

Table 146. Spending on Advertising through Media in the US (2014) in US$ Million

Table 147. Spending on Direct Mail Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Addressed, and Unaddressed

Table 148. Spending on Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Major Media, and Marketing Services

Table 149. Spending on Advertising through Cable TV in the US (2014) in US$ Million

Table 150. Spending on Advertising through Network TV in the US (2014) in US$ Million

Table 151. Personal Care Ad Spending through Media in the US (2014) in US$ Thousand

Table 152. Beverages Ad Spending through Media in the US (2014) in US$ Thousand

Table 153. Spending on Advertising through Cinema in the US (2014) in US$ Thousand

Table 154. Spending on Advertising through Medium in Western European (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television

Television Advertising

Table 155. Advertising through Television by Type in Australia (2014) - Percentage Market Share Breakdown by Value Sales for Metropolitan TV, Regional TV, Subscription TV and Others

Table 156. Advertising through Television Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Alcohol, Automotive, Cosmetics & Toiletries, Drug Products, Entertainment, Financial/Insurance, Food, Restaurants, Retail and Others

Table 157. Spending on Advertising through Television by Medium in the US (2014) -Percentage Market Share Breakdown by Value Sales for National Cable, Network, Spot TV, and Syndication

Table 158. Advertising through Television Market in the US (2014) in US$ Million

Table 159. Advertising Spending through Cable TVs in the US (2014) - Percentage Share Breakdown by Value for Comcast Corporation, Time Warner, Inc., Viacom Media Networks, and Walt Disney Company, The

2G, 3G & 4G DEVICES

Table 160. Global 2G, 3G & 4G Cellular Network Subscriptions (2012-2017) in Million

Table 161. Global 3G Mobile Broadband Market (2014): Percentage Share Breakdown of Number of Subscriptions by Technology

Table 162. Global 4G Devices Market (2014): Percentage Share Breakdown of Volume Sales by Device Type

Table 163. Global 4G Handset Sales (2012-2017) in US$ Million

Table 164. Global 4G Subscribers (2012-2017) in Million

Analog ASSP

Table 165. Global Analog ASSP Market by End Use Segments (2012-2017) In US$ Million for Automotive, Communications, Computer & Storage, Consumer, and Industrial markets

Application-to-Person (A2P) SMS

Table 166. Global Application-to-Person (A2P) SMS Market (2012-2017) in Billion Units

Table 167. Global Application-to-Person (A2P) SMS Market by Region (2012-2017) in US$ Billion for North America, Europe, Asia-Pacific, Africa & Middle East, and Latin America

Table 168. Asia-Pacific Application-to-Person (A2P) SMS Market (2012-2017) in Billion Unit

Bluetooth Chips

Table 169. Global Bluetooth-Enabled Chip Shipments (2012-2017) in Million Units

Ethernet Access Devices

Table 170. Global Ethernet Access Device (EAD) Market by Type (2012-2017) in US$ Million for Fiber Ethernet Access Devices and Copper Ethernet Access Devices

Mobile Services

Table 171. Global Mobile Communication Industry: Percentages Share Breakdown for Revenue by Data and Voice Based Services for 2015 (E)

Table 172. Global Percentage Share Breakdown of Number of Mobile Subscriptions by Region for the year 2014

Table 173. Mobile Value Added Services Market by Category in India (2014) Percentage Market Share Breakdown for Ring Back Tones, P2P SMS, P2A and A2P SMS, Games, and Others

Telecommunications

Table 174. Telephone Lines Market by Category in the US (2014) - Percentage Market Share Breakdown by Volume for Time Division Multiplexing (TDM) Lines and Voice-over-Internet Protocol (VoIP) Subscriptions

Time Division Multiplexing (TDM) Lines

Table 175. Business Time Division Multiplexing (TDM) Lines by Category in the US (2014) - Percentage Market Share Breakdown by Volume for Incumbent Local Exchange Carrier (ILEC) and Non-Incumbent Local Exchange Carrier (ILEC)

Table 176. Time Division Multiplexing (TDM) Lines by End Use in the US (2014) - Percentage Market Share Breakdown by Volume for Business and Residential

Table 177. Residential Time Division Multiplexing (TDM) Lines by Category in the US (2014) - Percentage Market Share Breakdown by Volume for Incumbent Local Exchange Carrier (ILEC) and Non-Incumbent Local Exchange Carrier (ILEC)

Table 178. Time Division Multiplexing (TDM) Lines and Voice-over-Internet Protocol (VoIP) Subscriptions by End Use in the US (2014) - Percentage Market Share Breakdown by Volume for Business and Residential

Table 179. Time Division Multiplexing (TDM) Lines and Voice-over-Internet Protocol (VoIP) Subscriptions for Business Users by Category in the US (2014) - Percentage Market Share Breakdown by Volume Sales for Incumbent Local Exchange Carrier (ILEC) and Non-Incumbent Local Exchange Carrier

Table 180. Time Division Multiplexing (TDM) Lines and Voice-over-Internet Protocol (VoIP) Subscriptions for Residential Users by Category in the US (2014) - Percentage Market Share Breakdown by Volume for Incumbent Local Exchange Carrier (ILEC) and Non-Incumbent Local Exchange Carrier

Voice over Mobile Broadband (VoMBB)

Table 181. Global Voice over Mobile Broadband (VoMBB) Subscriptions (2012-2017) in Million

Voice-over-Internet Protocol (VoIP) Subscriptions

Table 182. Business Voice-over-Internet Protocol (VoIP) Subscriptions by Category in the US (2014) - Percentage Market Share Breakdown by Volume for Incumbent Local Exchange Carrier (ILEC) and Non-Incumbent Local Exchange Carrier (ILEC)

Table 183. Residential Voice-over-Internet Protocol (VoIP) Subscriptions by Category in the US (2014) - Percentage Market Share Breakdown by Volume for Incumbent Local Exchange Carrier (ILEC) and Non-Incumbent Local Exchange Carrier (ILEC)

Table 184. Voice-over-Internet Protocol (VoIP) Subscriptions by End Use in the US (2014) - Percentage Market Share Breakdown by Volume for Business and Residential

Wi-Fi-enabled Devices

Table 185. Global Wi-Fi-enabled Device Shipments (2012-2017) in Million Units

Wireless Communications

Table 186. Global Wireless Connectivity ICs Market (2012-2017) in US$ Million

Table 187. Global Wireless Headset Unit Sales (2012-2017) in Million

Table 188. Global Wireless Printer Shipments (2012-2017) in Million Units

Table 189. Business Wireline Telephone Service Connections by Category in the US (2014) - Percentage Market Share Breakdown by Volume for Time Division Multiplexing (TDM) Lines and Voice-over-Internet Protocol (VoIP) Subscriptions

Table 190. Residential Wireline Telephone Service Connections by Category in the US (2014) - Percentage Market Share Breakdown by Volume for Time Division Multiplexing (TDM) Lines and Voice-over-Internet Protocol (VoIP) Subscriptions

4. COMPETITIVE LANDSCAPE

Advertising and Marketing

Table 191. Market Shares of Leading Advertising and Marketing Providers Worldwide (2014) - Percentage Market Share Breakdown by Value for Dentsu Aegis Network Ltd., Havas Media Group, Interpublic Group Plc, Omnicom Group, Inc., Publicis Groupe, and WPP Plc

Digital Advertising

Table 192. Market Shares of Leading Digital Advertising Companies in Japan (2014) - Percentage Breakdown by Value for Asatsu-DK, Inc., Dentsu, Inc., Hakuhodo, Inc. and Others

Table 193. Market Shares of Leading Digital Display, Rich Media, Video Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Facebook, Inc., Twitter, Inc., and Others

Table 194. Market Shares of Leading Display Advertising Companies by Value Sales in Russia (2014) - Percentage Breakdown for Mail. Ru Group, Yandex, and Others

Table 195. Market Shares of Leading Domestic Display Advertising Companies in the US (2014) - Percentage Breakdown by Value for AOL Inc., Facebook. com, Google, Yahoo! Inc., and Others

Land Radio

Table 196. Market Shares of Leading Land Radio Companies by Value Sales in North America (2014) - Percentage Breakdown for EF Johnson Technologies Inc., Harris Corp., Icom America Inc., Kenwood U. S. A. Corp., Motorola Solutions Inc., Tait Communications and Others

Land Mobile Radio

Table 197. Global Land Mobile Radio Market by Value Sales (2014) - Percentage Share Breakdown for Airbus Group (EADS), E. F. Johnson Company, Harris Corporation, Hytera, ICOM, Inc., Kenwood Corporation, Motorola, Inc., RELM Wireless Corporation, Tait Communications and Others

Media Ad Spending

Table 198. Market Shares of Leading Media Ad Spending Retailers in the US (2014) - Percentage Breakdown by Value for Best Buy Company, Inc., Gap, Inc., The, Home Depot, The, J. C. Penney Company, Inc., Kohl's Corporation, Lowe's Companies, Inc., R. H. Macy & Co., Sears Holdings Corporation, Target Corporation, Wal-Mart Stores, Inc., and Others

Mobile Display Advertising

Table 199. Market Shares of Leading Mobile Display Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Apple, Inc., Google, Inc., Millennial Media, and Others

Newspapers

Table 200. Market Shares of Newspaper Companies by Circulation in Australia (2014) - Percentage Breakdown by Value Sales for APN News & Media, Fairfax Media Limited (FXJ), News Corporation (NWS), and The West Australian

Online Advertising

Table 201. Market Shares of Leading Online Advertising Companies Worldwide (2014) - Percentage Breakdown by Value Sales for Facebook, Inc., Google, IAC/InterActiveCorp (IAC), Microsoft Corporation, Twitter Inc., Yahoo! Inc., and Others (Includes AOL, Inc., Pandora, LinkedIn, Millenial Media)

Social Advertising

Table 202. Market Shares of Leading Social Online Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Facebook, Inc., Twitter, Inc., and Others

Television Advertising

Table 203. Market Shares of Leading Advertising Companies through Television in Japan (2014) - Percentage Breakdown by Value for Asatsu-DK, Inc., Dentsu, Inc., Hakuhodo, Inc. and Others

2G, 3G & 4G DEVICES

Table 204. Leading Smartphone 4G Manufacturers (OEMs) Worldwide - Market Shares by Company (2014): Percentage Share Breakdown for HTC, Samsung, Motorola, LG, and Others

Table 205. Leading Chinese 4G Brands (2014): Percentage Market Share Breakdown by Value Sales for Lenovo, ZTE, Huawei, Coolpad, Domestic Brands, and Foreign Brands

3C (COMPUTERS, COMMUNICATIONS AND CONSUMER ELECTRONICS)

Table 206. 3C (Computers, Communications and Consumer Electronics) & Home Appliances Market Sales through B2C (Business-to-Consumer) Channel by Retailers Worldwide (2014) - Percentage Share Breakdown by Value for 360buy. com, Amazon. cn, GOME Electrical Appliances Holding Limited, Suning Appliance Co., Ltd., Tencent Holdings Limited, Tmall. com, and Others

Table 207. 3C (Computers, Communications and Consumer Electronics) Home Appliances Sales by Channel in First-Tier and Second-Tier Cities in China (2014) - Percentage Share Breakdown by Value for GOME Electrical Appliances Holding Limited, E-commerce, and Others

Bluetooth Chips

Table 208. Leading Bluetooth Chip Producers’ Market Share by Value Sales Worldwide (2014) - Percentage Breakdown for Broadcom, CSR PLC, Media Tek, RDA Microelectronics, and Others

Broadband Service

Table 209. German Broadband Market – (2014): Top 5 Key Players Market Shares (%) by Volume Sales for Deutsche Telekom (DT), United Internet, Vodafone Group Plc, O2, Unity Media Plc, and Others

Table 210. Market Shares of Leading Broadband Service Providers in Portugal (2014) - Percentage Share Breakdown by Value for Cabovisao S. A., Portugal Telecom, Sonaecom, SGPS, SA, Zon Optimus SGPS SA, and Others

Ethernet Access Devices

Table 211. Market Shares of Leading Ethernet Layer 2/3 Switch Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Alcatel-Lucent, Brocade, Cisco, Hewlett Packard (HP), Juniper and Others

Table 212. Market Shares of Leading 10 GB Ethernet Network Interface Card (NIC) Manufacturers by Values Sales Worldwide (2014) - Percentage Breakdown for Broadcom, Chelsio Communications, Emulex, Intel, Mellanox Technologies, Myricom, QLogic and Others

Table 213. Market Shares of Leading Ethernet Switching Providers Worldwide (2014) - Percentage Breakdown by Value Sales for Brocade Communications Systems, Inc., Cisco Systems, Inc., Dell Inc., Hewlett-Packard Company, Huawei Technologies Co. Ltd., Juniper Networks, Inc., White box and Others

Table 214. Market Shares of Global Fiber Ethernet Access Device Producers (2014) - Percentage Breakdown by Value Sales for Ciena Corporation, ADVA Optical Networking SE, Overture Networks, and Others

Fiber Channel

Table 215. Market Shares of Leading Fibre Channel HBA (4 GB/S) Manufacturers by Values Sales Worldwide (2014) - Percentage Breakdown for Brocade, Emulex, LSI, QLogic and Others

Table 216. Market Shares of Leading Fibre Channel HBA (8 GB/S) Manufacturers by Values Sales Worldwide (2014) - Percentage Breakdown for Brocade, Emulex, LSI, QLogic and Others

Table 217. Market Shares of Leading Fibre Channel over Ethernet (FCoE) Card Manufacturers by Values Sales Worldwide (2014) - Percentage Breakdown for Emulex, QLogic and Others

Table 218. Market Shares of Leading Fibre Channel over Ethernet LAN -on-Mother Board (LOM) Manufacturers by Values Sales Worldwide (2014) - Percentage Breakdown for Emulex, QLogic and Others

Table 219. Market Shares of Leading GPON (Gigabit Passive Optical Network) Providers by Value Sales Worldwide (2014) - Percentage Breakdown for Alcatel-Lucent S. A., Huawei Technologies Co. Ltd., and Others

Mobile Services

Table 220. Market Shares of Leading Mobile Phone Manufacturers by Volume Sales Worldwide (2014) - Percentage Breakdown for Apple, Inc., BlackBerry Limited, HTC Corporation, LG Corporation, Motorola, Inc., Samsung Group, Sony Mobile Communications AB, ZTE Corporation and Others

Table 221. Market Shares of Leading Mobile RF Front End Components Providers by Value Sales Worldwide (2014) - Percentage Share Breakdown for Avago Technologies Ltd., RF Micro Devices, Inc., Skyworks Solutions, Inc., Triquint Semiconductor, Inc., and Others

Table 222. Market Shares of Leading Mobile Satellite Service Providers Worldwide (2014) - Percentage Breakdown by Value Sales for Globalstar, Inc., Inmarsat Plc, Iridium Communications Inc., Thuraya Telecommunications Company and Others

Table 223. Market Shares of Leading Mobile Service Companies by Value Sales in Belarus (2014) - Percentage Breakdown for MTS, Telekom Austria Group, and Turkcell

Table 224. Market Shares of Leading Mobile Service Companies by Value Sales in Bulgaria (2014) - Percentage Breakdown for Bulgarian Telecommunications Company (Vivacom), Globul, and Telekom Austria Group

Table 225. German Mobile Service Market (Volume Sales) – (2014): Market Shares (%) By Company for T-Mobile International AG, Vodafone Group plc, O2, and KPN

Table 226. Market Shares of Leading Mobile Companies in Portugal (2014) - Percentage Share Breakdown by Value for Optimus Global Services Ltd., Telecommunications Management Network, Vodafone Portugal - Comunicacoes Pessoais, S. A

Telecommunications

Table 227. Market Shares of Leading Machine-to-Machine Solution Providers Worldwide (2014) - Percentage Breakdown by Value Sales for Gemalto NV, Sierra Wireless S. A., Telit Communications Plc and Others

Table 228. Market Shares of Leading Telecommunication Companies by Value Sales in Australia (2014) - Percentage Breakdown for Austar Communications, Foxtel Management Pty Limited, and SingTel Optus Pty Limited

Table 229. Market Shares of Leading Telecommunication Service Providers by Value Sales in Brazil (2014) - Percentage Breakdown for America Movil, S. A. de C. V. (AMX), CTBC Telecom, Oi S. A., Telecom Italia Mobile (TIM), Telefonica Brasil S. A (VIVO)

Table 230. Market Shares of Leading Telecom Carriers by Subscribers in China (2014) - Percentage Breakdown by Value Sales for China Mobile, China Telecom and China Unicom

Table 231. Indian Telecom Tower Market by Company (2014) Percentage Market Share Breakdown by Volume for Indus Towers, BSNL, Reliance Infotel, GTL Infra, Viom Networks, and Others

Table 232. Fixed Line Telecommunication Market by Value Sales in Mexico (2014) - Percentage Share Breakdown for Telefonos de Mexico, S. A. B. de C. V and Others

Wide Area Network (WAN)

Table 233. Market Shares of Leading Wide Area Network (WAN) Optimization Service Providers Worldwide (2014) - Percentage Breakdown for Blue Coat Systems, Inc., Cisco Systems, Inc., Citrix Systems, Inc., Riverbed Technology, Inc., Silver Peak Systems, Inc., and Others

Wireless Communications

Table 234. Market Shares of Leading Wireless CDMA (Code Division Multiple Access) Providers by Value Sales Worldwide (2014) - Percentage Breakdown for Alcatel-Lucent S. A., Ericsson, and Others

Table 235. Market Shares of Leading Wireless WCDMA (Wideband Code Division Multiple Access) Providers by Value Sales Worldwide (2014) - Percentage Breakdown for Alcatel-Lucent S. A., Ericsson, Huawei Technologies Co. Ltd., Nokia Oyj, and Others

Table 236. Market Shares of Leading Wireless LTE (Long Term Evolution) Providers by Value Sales Worldwide (2014) - Percentage Breakdown for Alcatel-Lucent S. A., Ericsson, and Others

Table 237. Market Shares of Leading Wireless Communications Service Providers by Subscribers in Canada (2014) - Percentage Breakdown for Bell Aliant Inc., Bell Inc., Globalive Wireless Management Corporation, Rogers Wireless Inc., TELUS Corporation and Others

Table 238. Market Shares of Leading Wireless Connection Providers in China (2014) - Percentage Breakdown by Value for China Mobile Communications Corporation, China United Network Communications Group Co., Ltd., and China Telecom Corporation Limited

Table 239. Market Shares of Leading Wireline Connection Providers in China (2014) - Percentage Breakdown by Value for China Telecom Corporation Limited and China United Network Communications Group Co., Ltd.

Table 240. Wireless Telecommunication Market by Value Sales in Mexico (2014) - Percentage Share Breakdown for Grupo Lusacell SAB de CV, Nextel Communications, Inc., Radiomovil Dipsa, Inc., Telefonica S. A. and Others

Table 241. Market Shares of Leading Wireless Communications Service Providers by Subscribers in the US (2014) - Percentage Breakdown for AT&T Inc., Leap Wireless International, Inc., MetroPCS Communications, Inc., Sprint Corporation, T-Mobile USA, Inc., United States Cellular Corporation, Verizon Communications Inc., and Others

5. COMPANY FACTS

Table 242. WPP Plc's Revenue by Country Worldwide (2014) - Percentage Market Share Breakdown by Value for US and Others

Table 243. WPP Plc's Revenue by Source Worldwide (2014) - Percentage Market Share Breakdown by Value for Automotive, Consumer Products, Financial Services, Food & Drink, Government, Healthcare, Oil, Personal Care, Retail, Technology, Telecom, Travel and Entertainment (T&E) and Others

6. RECENT INDUSTRY DEVELOPMENTS