Tencent Holdings Ltd. (China): Market Research Report

January 2015 | 245 pages | ID: T7DEAA13CD7EN
Global Industry Analysts, Inc

Abstracts

This report presents quick facts about Tencent Holdings Ltd., which is principally involved in providing Internet Portal Services. Illustrated with 242 tables, the report showcases the company's recent news stories and events, sales performance, key markets and market position as against its competitors operating in the industry.

Contents

1. COMPANY SNIPPETS

2. MAJOR PRODUCTS AND SERVICES

3. SALES DATA

Table 1. Tencent Holdings Ltd.'s Sales by Geographic Region Worldwide (2013-2014) in Percentage for Mainland China and Others

Table 2. Tencent Holdings Ltd.'s Sales by Business Segment Worldwide (2013-2014) in Percentage for Value-Added Services, Online Advertising, eCommerce Transactions and Others

4. MARKET OVERVIEW

Advertising

Table 3. Advertising Market by Region Worldwide (2014) - Percentage Breakdown by Value for Asia, Europe, Latin America, United States and Others

Table 4. Advertising Market by Country Worldwide (2014) - Percentage Breakdown for Argentina, Australia, Brazil, China, Colombia, Germany, Hong Kong, India, Indonesia, Japan, Russia, UK, USA, and Others

Table 5. Advertising Market by Medium Worldwide (2014) - Percentage Share Breakdown by Value Sales for Cable TV, Digital (Internet & Mobile), Directories, Local TV (ex. Cable), Magazines, National TV (ex. Cable), Newspapers, Outdoor and Radio

Table 6. Advertising Market by Segment Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Online Advertising, Online Display, Rich Media, Video Advertising, Socially-Enabled Advertising, and Others

Table 7. Global Marketing/Advertising Automation Market (2014) in US$ Million

Table 8. Advertising Market by Category in Australia (2014) - Percentage Share Breakdown by Value Sales for Cinema, Metro TV FTA, Online, Outdoor, Print (ex-directories), Print directories, Radio and Others (Includes Regional TV - FTA, and Subscription)

Table 9. Advertising Market by Channel in Australia (2014) - Percentage Share Breakdown by Value for Quokka, Radio, The West Australian (Including Magazines) and Others

Table 10. Advertising Market by Type in Australia (2014) - Percentage Share Breakdown by Value for Magazines, Metropolitan TV, Newspapers, Online, Radio, Regional TV, Subscription TV, and Others

Table 11. Advertising Market in Australia (2014) in A$ Million

Table 12. Advertising Market by Segment in Australia (2014) - Percentage Share Breakdown by Value Sales for Magazines, Newspapers, Online, Radio and Others

Table 13. Advertising Market by Category in Brazil (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others

Table 14. Advertising Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Catalogue/Direct Mail, Community Newspapers, Conventional Television, Daily Newspapers, Internet, Magazines, Mobile, Out-of-Home, Radio, Specialty Television, Yellow Pages, and Miscellaneous

Table 15. Advertising Market by Category in China (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others

Table 16. Advertising Market by Medium in China (2014) - Percentage Share Breakdown by Value for Broadcast, Internet (Non-Video), Magazines, Mobile, Newspapers, Online Videos and Television

Table 17. Advertising Market by Medium in France (2014) - Percentage Share Breakdown by Value Sales for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and TV

Table 18. Advertising Market by Category in India (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others

Table 19. Advertising Market by Media in Japan (2014) - Percentage Share Breakdown by Value for Internet, Magazine, Newspaper, Radio, Television, and Others

Table 20. Advertising Market by Segment in North America (2014) - Percentage Market Share Breakdown by Value Sales for Online Advertising, Online Display, Rich Media, Video Advertising, and Others

Table 21. Advertising Market by Category in Russia (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others

Table 22. Advertising Market by Segment in Russia (2014) - Percentage Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, TV, and Cinema and Others

Table 23. Advertising Market by Channel in Russia (2014) - Percentage Share Breakdown by Volume Sales for Mail. ru (excl. OK), OK, Radio (Russia), TV (Channel 1), TV (CTC Media), TV (NTV), TV (Russia), TV (TNT), Vkontakte, Yandex, and Others

Table 24. Advertising Market by Segment in Russia (2014) - Percentage Share Breakdown by Value Sales for Internet, TV, and Others

Table 25. Advertising Market in the US (2014) in US$ Million

Classifieds Advertising

Table 26. Classifieds Advertising Market by Type for Automotives Worldwide (2014) - Percentage Share Breakdown by Value for Carsales, Carsguide, Drive, and Others

Table 27. Classifieds Advertising Market by Type in Australia (2014) - Percentage Share Breakdown by Value for Newspapers and Online

Table 28. Advertising Classifieds Market by Category in Australia (2014) - Percentage Share Breakdown by Value for Automotive, Employment, Residential Real Estate, and Others

Table 29. Classifieds Advertising Market in Australia (2014) in A$ Millions

Cinema Advertising

Table 30. Spending on Advertising through Cinema by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia-Pacific, Central & Eastern Europe, Latin America, Middle East & North Africa, North America, Western Europe, and Rest of World

Table 31. Spending on Advertising through Cinema by Country in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, India, Indonesia, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea and Thailand

Table 32. Spending on Advertising through Cinema by Country in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Czech Republic, Greece, Hungary, Poland, Romania, Russia, Turkey, Ukraine and Others

Table 33. Spending on Advertising through Cinema by Country in Latin America (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Chile, Costa Rica, Mexico, Peru, Puerto Rico, Venezuela and Others

Table 34. Spending on Advertising through Cinema by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value for Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK

Digital Advertising

Table 35. Global Digital Video Ad Spend (2014) in US$ Million

Table 36. Digital Video Ad Spend in the US (2014) in US$ Million

Table 37. Digital Ad Spending by Segment in the US (2014) - Percentage Market Share Breakdown by Value Sales for Digital Video Ad Spend, and Others

Table 38. Virtual and Digital Goods Advertising Market by Web Sites Worldwide (2014) - Percentage Share Breakdown by Value for Facebook and Virtual and Digital Goods Websites

Display Advertising

Table 39. Display Advertising Spend through Source in Australia (2014) - Percentage Market Share Breakdown by Value for Communications, Entertainment, Finance, Government, Health, Media, Motor Vehicles, Real Estate, Recruitment, Retail, Services, Travel, and Others

Table 40. Display Advertising Domestic Market in the US (2014) in US$ Million

Internet Advertising

Table 41. Global Internet Advertising (2014) in US$ Million

Table 42. Internet Advertising by Type Worldwide (2014) - Percentage Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television

Table 43. Advertising through Internet Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Entertainment, Financial/Insurance, Government, Media, Packaged Goods, Retail, Technology, Telecommunications, Travel/Leisure and Others

Table 44. Internet Advertising Market in China (2014) in RMB Million

Table 45. Internet Advertising (including Display, Mobile, Online Video) Market by Country in Europe (2014) - Percentage Share Breakdown by Value for France, Germany, Italy, Spain, Sweden, UK, and Others

Table 46. Spending on Advertising through Internet by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA

Table 47. Spending on Advertising through Internet by Type in the US (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Display, Internet Video, Rich Media, Paid Search, and Social Media

Table 48. Spending on Advertising through Internet by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for France, Germany, UK, and Others

Table 49. Internet Advertising in Western Europe (2014) in US$ Million

Radio Advertising

Table 50. Advertising through Radio Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Entertainment, Financial/Insurance, Government, Media Promotion, Petroleum & Auto Parts, Restaurants, Retail, Telecommunications, Travel & Transportation and Others

Table 51. North America Land Radio Market (2014) in US$ Million

Table 52. Spending on Advertising through Radio by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for Local Radio, and Network Radio

Magazine Advertising

Table 53. Spending on Advertising through Magazine by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia Pacific, Central & Eastern Europe, Latin America, North America, and Western Europe

Table 54. Spending on Advertising through Magazines by County in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, Hong Kong, India, Indonesia, Japan, New Zealand, Singapore, South Korea, Taiwan, and Thailand

Table 55. Advertising through Magazines Market Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Cosmetics & Toiletries, Drug Products, Entertainment, Financial/Insurance, Food, Hair Products, Media Promotion, Retail, Travel & Transportation and Others

Table 56. Spending on Advertising through Magazines by County in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Czech, Greece, Hungary, Poland, Romania, Russia, and Turkey

Table 57. Spending on Advertising through Magazines by County in Latin America (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Chile, Colombia, Mexico, Panama, Puerto Rico, and Venezuela

Table 58. Spending on Advertising through Magazines by County in Middle East & North Africa (2014) - Percentage Share Breakdown by Value for Egypt, Pan Arab, and Saudi Arabia

Table 59. Spending on Advertising through Magazines by County in North America (2014) - Percentage Share Breakdown by Value for Canada and USA

Table 60. Advertising through Magazines by Type in the UK (2014) - Percentage Market Share Breakdown by Value for B2B magazines and B2C magazines

Table 61. Spending on Advertising through Magazines by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for B to B Magazines, and Consumer Magazines

Table 62. Spending on Advertising through Magazines by County in Western Europe (2014) - Percentage Share Breakdown by Value for Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, and UK

Media Advertising

Table 63. Global Spending on Media through Advertising (2014) in US$ Billion

Table 64. Global Automotive Ad Spending through Media (2014) in US$ Thousand

Table 65. Spending on Media by Region Worldwide (2014) - Percentage Market Share Breakdown by Value for Asia Pacific, Europe, Latin America, Middle East & Africa, and North America

Table 66. Advertising through Media Market by Segment in Canada (2014) – Percentage Share Breakdown by Value Sales for Automotive, Dealer Automotive, Drug Products, Entertainment, Financial/Insurance, Food, Restaurants, Retail, Telecommunications, Travel & Transportation and Others

Table 67. Spending on Advertising through Major Media by Medium in France (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television

Table 68. Spending on Media through Advertising in France (2014) in ? Million

Table 69. Spending on Media through Advertising in Germany (2014) in ? Million

Table 70. Spending on Advertising through Major Media by Medium in Germany (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television

Table 71. Media & Entertainment Market in India (2014) in INR Million

Table 72. Media and Entertainment Market by Category in India (2014) - Percentage Share Breakdown by Value Sales for Animation & Visual Effects (VFX), Digital Advertising, Films, Gaming, Music, Out of Home (OOH), Print, Radio, and Television

Table 73. Spending on Advertising through Media and Entertainment by Machinery and Equipment Manufacturers in India (2014) - Percentage Market Share Breakdown by Value Sales for Digital Advertising, Out of Home (OOH), Print, Radio, and Television

Table 74. Spending on Advertising through Major Media by Medium in Italy (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television

Table 75. Spending on Advertising through Major Media by Medium in Spain (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television

Table 76. Spending on Media through Advertising in Spain (2014) in ? Million

Table 77. Spending on Media by Category in the UK (2014) - Percentage Market Share Breakdown by Value for Cinema, Magazines, News Papers, Outdoor, Radio, Search & Online, and TV

Table 78. Spending on Media through Advertising in the UK (2014) in ? Millions

Table 79. Advertising Market by Media in the US (2014) - Percentage Share Breakdown by Value Sales for Direct Media, Local Media, and National Media

Table 80. Advertising Market by Media in the US (2014) - Percentage Share Breakdown by Value Sales for Cable TV, Direct Mail, Directories, Local Broadcast TV, Magazines, National Broadcast, Syndicated TV, Newspapers, Outdoor, Radio, and Others

Table 81. Direct Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Direct Mail, Directories, Internet Yellow Pages, Lead Generation, and Paid Search

Table 82. Spending on Advertising through Major Media by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television

Table 83. Time Spent on Media by Adults in the US (2014) - Percentage Market Share Breakdown by Volume for Digital, Print, Radio, TV, and Others

Table 84. Local Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Local Broadcast Radio, Local Broadcast TV, Local Cable TV, Local Digital, Online Media, Local Newspapers, Local TV Political Advertising, and Outdoor

Table 85. Retail Ad Spending through Media in the US (2014) in US$ Million

Table 86. Wireless Ad Spending through Media in the US (2014) in US$ Thousand

Table 87. National Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Magazines, National Cable TV, National Digital, Online Media, National Newspapers, National Syndication, Network Broadcast TV English Language, Network Broadcast TV Spanish Language, and Network, Satellite Radio

Mobile Advertising

Table 88. Spending on Advertising through Mobile by Category Worldwide (2014) - Percentage Market Share Breakdown by Value for Display Ads in the US, International and Search Ads in the US

Table 89. Advertising through Mobile Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Drug Products, Entertainment, Financial/Insurance, Media, Packaged Goods, Retail, Technology, Telecommunications, Travel/Leisure and Others

Table 90. Mobile Advertising Market in China (2014) in US$ Million

Newspaper Advertising

Table 91. Spending on Advertising through Newspaper by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia Pacific, Central & Eastern Europe, North America, Western Europe, and Rest of World

Table 92. Newspaper Revenue through Media by Type Worldwide (2014) - Percentage Share Breakdown by Value for Circulation, Digital Advertising, New Revenue, Non-Daily/Niche/Direct Mktg, and Print Newspaper Advertising

Table 93. Spending on Advertising through Newspaper by Country in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, Taiwan and Thailand

Table 94. Newspaper Advertising Market by Sector in Australia (2014) - Percentage Share Breakdown by Value for Automotive, Banking & Finance, Real Estate, Retail, Travel and Others

Table 95. Advertising through Daily Newspapers Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Dealer Automotive, Entertainment, Financial/Insurance, Internet Sites & Services, Media Promotion, Real Estate, Retail, Telecommunications, Travel & Transportation and Others

Table 96. Spending on Advertising through Newspaper by Country in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Croatia, Czech Republic, The, Greece, Hungary, Poland, Russia, and Turkey

Table 97. Spending on Advertising through Newspaper by Country in Middle East & North Africa (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Egypt, Kuwait, Latin America, Mexico, Puerto Rico, Saudi Arabia, and UAE (United Arab Emirates)

Table 98. Spending on Advertising through Newspaper by Country in North America (2014) - Percentage Share Breakdown by Value for Canada and USA

Table 99. Advertising through Newspapers by Type in the UK (2014) - Percentage Market Share Breakdown by Value for National Newspapers and Regional Newspapers

Table 100. Newspaper Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Automotive, Help Wanted, Real Estate and Others

Table 101. Newspaper Advertising by Segment in the US (2014) - Percentage Market Share Breakdown by Value Sales, for Classifieds, National, Online and Retail

Table 102. Spending on Advertising through Newspaper by Country in Western Europe (2014) - Percentage Share Breakdown by Value for Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, and UK

Online Advertising

Table 103. Global Online Advertisement Market (2014) in US$ Million

Table 104. Global Online Advertising Market (2014) in US$ Millions

Table 105. Global Online Advertising Spend (2014) in US$ Million

Table 106. Global Online Search Advertising Market (2014) in US$ Million

Table 107. Online Advertising by Segment Worldwide (2014) - in Units for Mobile formats, Out of home, Print, Radio, Search, Social formats, TV, Video, and Others

Table 108. Online Advertising Market by Region Worldwide (2014) - Percentage Breakdown by Value for Asia-Pacific, Central and Eastern Europe, Latin America, Middle East and Africa, North America, and Western Europe

Table 109. Spending on Advertising through Online by Type Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display Ads, Lead Generation, Mobile, Rich Media, Search, and Sponsorship

Table 110. Online Search Advertising Market by Country Worldwide (2014) - Percentage Share Breakdown by Value for US, and Others

Table 111. Online Advertising Spend through Medium in Australia (2014) - Percentage Breakdown by Value for Classifieds, Display, Search and Directories

Table 112. Online Classifieds Advertising Market in Australia (2014) in A$ Millions

Table 113. Online Search Ads Market in China (2012-2017) in US$ Million

Table 114. Online Advertising Market by Segment in China (2014) - Percentage Share Breakdown by Value Sales for Display, Paid Search, and Others

Table 115. Online Advertisement Market in India (2014) in US$ Million

Table 116. Advertising through Internet by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display/Banner Ads, Email, Lead Generation, Mobile, Paid Search, Rich Media and Sponsorship

Table 117. Advertising through Online by Type in the UK (2014) – Percentage Market Share Breakdown by Value for Online Classified, Online Display, Paid Search, and Others (Online)

Table 118. Online Advertising Market by Category in the US (2014) - Percentage Share Breakdown by Value for Classifieds/Auctions, Display Advertising, Lead Generation/E-mail, Mobile, and Search

Table 119. Online Advertising Market in the US (2014) in US$ Million

Table 120. Online Real Estate Spending on Advertising by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Broadcast TV, Cable TV, Direct Mail, Newspapers, Other Print, Out of Home, Radio, and Others

Table 121. Online Search Ads Market by Company in the US (2014) - Percentage Share Breakdown for Google and Others

Table 122. Online Search Ads Market by Media in the US (2012-2017) in US$ Million for Mobile and Others

Outdoor Advertising

Table 123. Outdoor Advertising Market by Type Worldwide (2014) - Percentage Share Breakdown by Value for Alternative Outdoor, Billboards, Street Furniture and Transit

Table 124. Spending on Advertising through Outdoor by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for France, Japan, USA, and Others

Table 125. Spending on Advertising through Outdoor by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia-Pacific, North America, Western Europe, and Others

Table 126. Spending on Advertising through Outdoor by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others

Table 127. Spending on Advertising through Outdoor by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Poland, Russia, Turkey, and Others

Table 128. Spending on Advertising through Outdoor by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Chile, and Others

Table 129. Spending on Advertising through Outdoor by Country in Middle East and North Africa (2014) - Percentage Market Share Breakdown by Value Sales for Saudi Arabia, UAE, and Others

Table 130. Spending on Advertising through Outdoor by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA

Table 131. Spending on Advertising through Outdoor by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for Billboards, and Others

Table 132. Spending on Advertising through Outdoor by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for Belgium, France, Germany, Italy, Spain, Switzerland, UK, and Others

Search Advertising

Table 133. Search Advertising Market by Country in Europe (2014) - Percentage Share Breakdown by Value for France, Germany, Italy, Spain, Sweden, UK, and Others

Social Media

Table 134. Social Media Market in Asia-Pacific (2014) in US$ Thousand

Spending on Advertising

Table 135. Global Spending on Advertising (2014) in US$ Million

Table 136. Spending on Advertising through Sector Worldwide (2014) - Percentage Share Breakdown by Value for Automotive, Consumer Electronics and Technology, Entertainment and Media, Food and Beverages (incl. Alcohol), Household Products, Personal Care, Pharmaceuticals, Restaurants, Retail, Telecommunications, and Others

Table 137. Spending on Advertising through Medium Worldwide (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television

Table 138. Spending on Advertising through Hispanic Media Worldwide (2014) - Percentage Market Share Breakdown by Value for Cable TV, Internet, Magazines, Network TV, Newspapers, Spot Radio and Spot TV

Table 139. Spending on Advertising through Medium in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television

Table 140. Advertising through Out-of-Home Medium Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Alcohol, Automotive, Entertainment, Financial/Insurance, Food, Media Promotion, Restaurants, Retail, Telecommunications, Travel/Leisure and Others

Table 141. Spending on Advertising through Medium in China (2014) - Percentage Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television

Table 142. Personal Computer (PC) Advertising Market in China (2014) in US$ Million

Table 143. Spending on Advertising through Media in India (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others

Table 144. Spending on Advertising through Print Media by Language in India (2014) - Percentage Market Share Breakdown by Value for English, Hindi, Tamil, Telugu, and Others

Table 145. Spending on Advertising through Media in the UK (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others

Table 146. Spending on Advertising through Media in the US (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others

Table 147. Spending on Advertising through Media in the US (2014) in US$ Million

Table 148. Spending on Direct Mail Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Addressed, and Unaddressed

Table 149. Spending on Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Major Media, and Marketing Services

Table 150. Spending on Advertising through Cable TV in the US (2014) in US$ Million

Table 151. Spending on Advertising through Network TV in the US (2014) in US$ Million

Table 152. Personal Care Ad Spending through Media in the US (2014) in US$ Thousand

Table 153. Beverages Ad Spending through Media in the US (2014) in US$ Thousand

Table 154. Spending on Advertising through Cinema in the US (2014) in US$ Thousand

Table 155. Spending on Advertising through Medium in Western European (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television

Television Advertising

Table 156. Advertising through Television by Type in Australia (2014) - Percentage Market Share Breakdown by Value Sales for Metropolitan TV, Regional TV, Subscription TV and Others

Table 157. Advertising through Television Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Alcohol, Automotive, Cosmetics & Toiletries, Drug Products, Entertainment, Financial/Insurance, Food, Restaurants, Retail and Others

Table 158. Spending on Advertising through Television by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for National Cable, Network, Spot TV, and Syndication

Table 159. Advertising through Television Market in the US (2014) in US$ Million

Table 160. Advertising Spending through Cable TVs in the US (2014) - Percentage Share Breakdown by Value for Comcast Corporation, Time Warner, Inc., Viacom Media Networks, and Walt Disney Company, The

Games

Table 161. Game Based Educational Learning Market by Region Worldwide (2012-2017) in US$ Million for North America, Latin America, Europe, Asia, Middle East, and Africa

Table 162. Games Market by Category Worldwide (2014) - Percentage Share Breakdown by Value Sales for Arcade, Mobile, Online, Portable Console (PC) and Video

Table 163. Games Market by Country Worldwide (2014) - Percentage Share Breakdown by Value Sales for Canada, China, France, Germany, Italy, Japan, Korea, Spain, United Kingdom, United States and Others

Table 164. Global Games Market (2014) in US$ Million

Table 165. Games Market by Category in China (2014) - Percentage Share Breakdown by Value Sales for Arcade Games, Mobile Games, Online Games and Portable Console (PC) Games

Table 166. Games Market by Type in China (2014) - Percentage Share Breakdown by Value for Mobile game, PC client game, and Web game

Table 167. Gaming Market in China (2014) in KRW Million

Table 168. Games Market by Category in Japan (2014) - Percentage Share Breakdown by Value Sales for Arcade, Mobile, Online, Portable Console (PC) and Video

Table 169. North American Game Based Educational Learning Market by Category (2012-2017) in US$ Million for Mobile Edu Games, and Non-Mobile Edugames

Table 170. Games Market by Category in North America (2014) - Percentage Share Breakdown by Value Sales for Arcade Games, Mobile Games, Online Games, Portable Console (PC) Games and Video Games

Table 171. Games Market by Segment in North America (2014) - Percentage Share Breakdown by Volume Sales for Class II, Poker, Reels, Video

Table 172. Gaming Market in Philippines (2014) in US$ Million

Table 173. Games Market by Category in South Korea (2014) - Percentage Share Breakdown by Value Sales for Mobile Games, Online Games, Portable Console (PC) Game Room, Video Games and Others

Table 174. Games Selection Market by Category in South Korea (2014) - Percentage Share Breakdown by Value Sales for Background/Content/Material, Benefits/Educational Gains, Characters, Genre, Graphics/Sound, Production Companies, Recommendations from Other Users and Others

Table 175. US Game Based Educational Learning Market by Category (2012-2017) in US$ Million for Custom Content Development Services, and Mobile Packaged Edugames

Table 176. Games Market by Category in the US (2014) - Percentage Share Breakdown by Value Sales for Arcade, Mobile, Online, Portable Console (PC) and Video

Table 177. Gaming Market by State in the US (2014) - Percentage Share Breakdown by Value Sales for Colorado, Connecticut, Delaware, Florida, Illinois, Indiana, Iowa, Louisiana, Maryland, Michigan, Mississippi, Missouri, Nevada, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, West Virginia and Others

Mobile Games

Table 178. Global Mobile Games Market (2014) in US$ Million

Table 179. Mobile Games Market by Region Worldwide (2014) - Percentage Share Breakdown by Value Sales for Asia, Europe, Latin America and North America

Table 180. Mobile Gaming Market by Country Worldwide (2014) - Percentage Share Breakdown by Value for China, Japan, Korea, Latin America, Spain, UK, US, and Others

Table 181. Mobile Gaming Market in China (2014) in RMB Million

Table 182. Mobile Gaming Market by Category in Japan (2014) - Percentage Share Breakdown by Value Sales for Mobile Web and Native Applications (Apps)

Table 183. Mobile Gaming Market in Japan (2014) in US$ Million

Table 184. Mobile Gaming Market in Korea (2014) in KRW Billion

Online Games

Table 185. Global Online Games Market (2014) in US$ Million

Table 186. Online Gaming Market by Country Worldwide (2014) - Percentage Share Breakdown by Value for Canada, China, France, Japan, Korea, UK, US, and Others

Table 187. Online Games Market by Region Worldwide (2014) - Percentage Share Breakdown by Value Sales for Asia, Europe, Latin America and North America

Table 188. Online Gaming Market in China (2014) in US$ Million

Table 189. Online Gaming Market in China (2014) in RMB Million

Table 190. Online Games Market by Type in Russia (2014) - Percentage Breakdown by Value for Casual Games, Consoles, Massively Multiplayer Online Game (MMO), PC Games, Social Games

PC Games

Table 191. PC Games End Users Market by Gender in China (2014) - Percentage Share Breakdown by Value Sales for Female, and Male

Table 192. PC Games Market by Category in Europe (2014) - Percentage Breakdown by Value for Role-Playing Games, Shooters, and Others

Toys and Games

Table 193. Toys and Games Market by Region Worldwide (2014) - Percentage Share Breakdown by Value Sales for Asia-Pacific, Europe, US and Others

Table 194. Toys and Games Market by Region Worldwide (2014) - Percentage Share Breakdown by Value for China and Others

Table 195. Toys and Games Market by Category Worldwide (2014) - Percentage Share Breakdown by Value Sales for Activity Toys, Dolls, Games and Puzzles, Infant Preschool, Plush, Ride-Ons and Others

Table 196. Toys and Games Market by Distribution Channel Worldwide (2014) - Percentage Share Breakdown by Value Sales for Department Stores, Hypermarket, Supermarket and Discounters, Specialist Stores, Variety and General Retailers and Others

Table 197. Toys and Games Sales by Country Worldwide (2014) - Percentage Market Share Breakdown by Value for China, Europe, US and Others

Table 198. Toys and Games Market by Distribution Channel in China (2014) - Percentage Share Breakdown by Value Sales for Department Stores, General Retailers, Hypermarket, Supermarket and Discounters, Specialist Stores and Others

Table 199. Toys and Games Market by Category in China (2014) - Percentage Share Breakdown by Value Sales for Activity Toys, Dolls, Games and Puzzles, Infant Preschool, Plush, Ride-Ons and Others

Video Games

Table 200. Video Games Market by Region Worldwide (2014) - Percentage Share Breakdown by Value Sales for Asia, Europe, Latin America and North America

Table 201. Video Games Software Market by Platform Type Worldwide (2014) - Percentage Share Breakdown by Value Sales for Console, Handheld and Personal Computer (PC)

Table 202. Video Games Software Market by Platform Type in Europe (2014) - Percentage Share Breakdown by Value Sales for Console, Handheld and Personal Computer (PC)

Table 203. Video Games Software Market by Platform Type in Japan (2014) - Percentage Share Breakdown by Value Sales for Console, Handheld and Personal Computer (PC)

Table 204. Video Game Software Market by Platform Type in the US (2014) - Percentage Share Breakdown by Value Sales for Console, Handheld and Personal Computer (PC)

Table 205. Video Game Software Market by Title in the US (2014) - Percentage Share Breakdown by Value for Animal Crossing: New Leaf, Fire Emblem: Awakening, Lego Battles Ninjago, Minecraft, Pikmin 3, Sim City 2013, Starcraft II: Heart of the Swarm Expansion Pack, Starcraft II: Wings of Liberty, The Sims 3: Island Paradise Expansion Pack, The Sims 3: University Life Expansion Pack and Others

Table 206. Video Games Software Market by Genre in the US (2014) - Percentage Share Breakdown by Value Sales for Action, Adventure, Casual, Complications, Family Entertainment, Fighting, Racing, Role-Playing, Shooter, Sport Games and Strategy

5. COMPETITIVE LANDSCAPE

Advertising and Marketing

Table 207. Market Shares of Leading Advertising and Marketing Providers Worldwide (2014) - Percentage Market Share Breakdown by Value for Dentsu Aegis Network Ltd., Havas Media Group, Interpublic Group Plc, Omnicom Group, Inc., Publicis Groupe, and WPP Plc

Digital Advertising

Table 208. Market Shares of Leading Digital Advertising Companies in Japan (2014) - Percentage Breakdown by Value for Asatsu-DK, Inc., Dentsu, Inc., Hakuhodo, Inc. and Others

Table 209. Market Shares of Leading Digital Display, Rich Media, Video Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Facebook, Inc., Twitter, Inc., and Others

Table 210. Market Shares of Leading Display Advertising Companies by Value Sales in Russia (2014) - Percentage Breakdown for Mail. Ru Group, Yandex, and Others

Table 211. Market Shares of Leading Domestic Display Advertising Companies in the US (2014) - Percentage Breakdown by Value for AOL Inc., Facebook. com, Google, Yahoo! Inc., and Others

Media Ad Spending

Table 212. Market Shares of Leading Insurance Providers Advertising Spending through Media in the US (2014) - Percentage Breakdown by Value for Aflac Incorporated, Allstate Corporation, American Family Mutual Insurance Company, Government Employees Insurance Company, Liberty Mutual Group, Nationwide Mutual Insurance Company, Progressive Corporation, State Farm Mutual Automobile Insurance Company, UnitedHealth Group, Inc., Zurich Insurance Group Ltd. and Others

Table 213. Market Shares of Leading Media Ad Spending Retailers in the US (2014) - Percentage Breakdown by Value for Best Buy Company, Inc., Gap, Inc., The, Home Depot, The, J. C. Penney Company, Inc., Kohl's Corporation, Lowe's Companies, Inc., R. H. Macy & Co., Sears Holdings Corporation, Target Corporation, Wal-Mart Stores, Inc., and Others

Mobile Display Advertising

Table 214. Market Shares of Leading Mobile Display Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Apple, Inc., Google, Inc., Millennial Media, and Others

Newspapers

Table 215. Market Shares of Newspaper Companies by Circulation in Australia (2014) - Percentage Breakdown by Value Sales for APN News & Media, Fairfax Media Limited, News Corporation, and The West Australian

Online Advertising

Table 216. Market Shares of Leading Online Advertising Companies Worldwide (2014) - Percentage Breakdown by Value Sales for Facebook, Inc., Google, IAC/InterActiveCorp (IAC), Microsoft Corporation, Twitter Inc., Yahoo! Inc., and Others (Includes AOL, Inc., Pandora, LinkedIn, Millenial Media)

Personal Care

Table 217. Market Shares of Leading Personal Care Advertising Companies Worldwide (2014) - Percentage Breakdown by Value for Colgate-Palmolive Company, Hypermarcas S. A., L'Oreal Group, Procter & Gamble (P&G) and Unilever Plc.

Social Advertising

Table 218. Market Shares of Leading Social Online Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Facebook, Inc., Twitter, Inc., and Others

Television Advertising

Table 219. Market Shares of Leading Advertising Companies through Television in Japan (2014) - Percentage Breakdown by Value for Asatsu-DK, Inc., Dentsu, Inc., Hakuhodo, Inc. and Others

Gaming

Table 220. Market Shares of Leading Gaming Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Bally Technologies Inc., International Game Technology (IGT), Konami Gaming Inc., Multimedia Games Holding Co. Inc., WMS Industries, Inc. and Others

Table 221. Market Shares of Leading Gaming Companies by Volume Sales Worldwide (2014) - Percentage Breakdown for Bally Technologies Inc., International Game Technology (IGT), Konami Gaming Inc., Multimedia Games Holding Co. Inc., WMS Industries, Inc. and Others

Table 222. Market Shares of Leading Gaming Companies by Volume Sales in North America (2014) - Percentage Breakdown for Aristocrat Technologies Australia Pty Ltd, Bally Technologies, Inc., GTECH S. p. A., International Game Technology (IGT), Konami Gaming, Inc., Video Gaming Technologies, Inc., WMS Industries, Inc. and Others

Table 223. Market Shares of Leading Gaming Companies for Class II Segment by Volume Sales in North America (2014) - Percentage Breakdown for American Gaming Systems, Bally Technologies, Inc., Cadillac Jack, Inc., International Game Technology (IGT), Multimedia Games Holding Company, Inc., Video Gaming Technologies, Inc. and Others

Table 224. Market Shares of Leading Gaming Companies for Poker Segment by Volume Sales in North America (2014) - Percentage Breakdown for Bally Technologies, Inc., (International Game Technology (IGT) and Others

Table 225. Market Shares of Leading Gaming Companies for Reels Segment by Volume Sales in North America (2014) - Percentage Breakdown for Aristocrat Technologies Australia Pty Ltd, Bally Technologies, Inc., International Game Technology (IGT), Konami Gaming, Inc., WMS Industries, Inc. and Others

Table 226. Market Shares of Leading Gaming Companies for Video by Volume Sales in North America (2014) - Percentage Breakdown for Aristocrat Technologies Australia Pty Ltd, Bally Technologies, Inc., International Game Technology (IGT), Konami Gaming, Inc., WMS Industries, Inc. and Others

Table 227. Market Shares of Leading Strategy and Role Playing Games Publishers in the US (2014) - Percentage Breakdown by Value Sales for Activision Blizzard, Inc., Electronic Arts, Inc., Microsoft Corporation, Nintendo Co., Ltd., Warner Bros. Interactive Entertainment, Inc. and Others

Online Games

Table 228. Market Shares of Leading Client based Online Game Companies in China (2014) - Percentage Breakdown by Value for Changyou. com Limited, Giant Interactive Group, Inc., NetEase, Inc., Perfect World Company Limited, Shanda Interactive Entertainment Limited, Tencent Holdings Limited and Others

Table 229. Market Shares of Leading Online Gaming Companies in China (2014) - Percentage Breakdown by Value Sales for ChangYou. com Ltd., COSLIGHT Group, Giants Gaming e-Sports, S. L, Kingsoft Corporation Ltd., Netdragon Websoft, Inc., NetEase, Inc., Perfect World Co., Ltd., Shanda Games Ltd., Shanghai Posts & Telecommunications Technology Co., Ltd., Tencent Holdings Ltd., and Others

Social Games

Table 230. Market Shares of Leading Social Games Providers by Value Sales in Russia (2014) - Percentage Breakdown for Crazy Panda, Mail. Ru Group, Plarium Global Ltd., Social Quantum Ltd., and Others

Table 231. Market Shares of Leading Social Gaming Companies in China (2014) - Percentage Breakdown by Value Sales for 139. com, 51. com, Bai. sohu. com, kaixin001. com, Renren, Inc., Tencent Holdings Ltd., and Others

Video Games

Table 232. Market Shares of Leading Video Game Companies Worldwide (2014) - Percentage Breakdown by Value for Activision Publishing, Inc., Capcom Co., Ltd., Electronic Arts, Inc., Shanda Interactive Entertainment Limited, Square Enix Holdings Co., Ltd., Take-Two Interactive Software, Inc., Ubisoft Entertainment S. A. and Others

Web Games

Table 233. Market Shares of Leading Web Game Developer Companies in China (2014) - Percentage Breakdown by Value for 7Road Technology Co., Ltd., Forgame. com., Gamevalley. com, Kunlun, Inc., Renren, Inc., Tencent Holdings Limited, The Dream. Com, Tianshenhudong. com., Xindong. com, Youzu Interactive Co., Ltd. and Others

Table 234. Market Shares of Leading Web Games Providers in China (2014) - Percentage Breakdown by Value for 4399. com, 37Wan, 7K7K4, 91Wan, Baidu, Inc., Tencent Holdings Ltd., Xunlei, Yaowan, YY, and Others

Table 235. Market Shares of Leading Web Platform based Game Companies in China (2014) - Percentage Breakdown by Value for 360 Game, 37wan. com, 4399 Network Co., 7k7k, 91wan. com, Baidu Beijing Baidu Network Technology Co., Kunlun, Inc., Qu-you. com, Tencent Holdings Limited, YY, Inc. and Others

B2C E-Commerce

Table 236. Market Shares of Leading Business To Consumer (B2C) Retailer Companies in China (2014) - Percentage Breakdown by Value for Amazon. cn, E-Commerce China Dangdang, Inc., GOME Electrical Appliances Holding Ltd., Suning Appliance Co., Ltd., Tencent Holdings Ltd., V Shop, The, Vancl. com, Yihaodian, and Others

Table 237. Market Shares of Leading Business-to-Consumer (B2C) Platform Providers in China (2014) - Percentage Breakdown by Value Sales for 360Buy. com, Amazon. com, Inc., Coo8. com, E-Commerce China Dangdang, Inc., Suning Appliance Company Ltd., Tencent Holdings Ltd., Tmall. com, VANCL Ltd., and Others

Appliances

Table 238. Home Appliances Sales through B2C (Business-to-Consumer) Channel Retailers in China (2014) - Percentage Market Share Breakdown by Value for 360buy. com, Amazon. cn, Dangdang. com, GOME Electrical Appliances Holding Limited, Suning Appliance Co, Ltd., Tencent Holdings Limited, Tmall. com, Vincl, Vipshop Holdings Limited, Yihaodian, and Others

Table 239. 3C (Computers, Communications and Consumer Electronics) & Home Appliances Market Sales through B2C (Business-to-Consumer) Channel by Retailers Worldwide (2014) - Percentage Share Breakdown by Value for 360buy. com, Amazon. cn, GOME Electrical Appliances Holding Limited, Suning Appliance Co., Ltd., Tencent Holdings Limited, Tmall. com, and Others

Mobile Browsers

Table 240. Market Shares of Leading Mobile Browser Companies in China (2014) - Percentage Breakdown by Value for 360 Security, Baidu, Inc., Dolphin Browser, Opera browser, Tencent QQ, TianTian Sky Browser, UC Browser, and Others

Mobile Search Engines

Table 241. Market Shares of Leading Mobile Search Engine Companies in China (2014) - Percentage Breakdown by Value for Baidu, Inc., Dianping, Easou. com, Google, Netease Yodao, Sogou, Inc., Tencent Soso, YY Inc., and Others

News Apps

Table 242. Market Shares of Leading News App Providers in China (2014) - Percentage Breakdown by Volume for Baidu, Inc., Jike. com, NetEase, Inc., Phoenix Chinese News and Entertainment Channel, Sina Corp, Sohu, Inc., Tencent Holdings Ltd., and Others

6. RECENT INDUSTRY DEVELOPMENTS