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Tablet Industry in India - SWOT Analysis

July 2012 | 15 pages | ID: T38B2477017EN
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The Tablet PC market in India is one of the fastest growing markets around the globe. With its introduction in July 2010 in India, the market has witnessed huge growth in terms of demand, shipments and emergence of various players- national & international, in the industry.

The mature Indian consumers' increasing preference for tablets and the younger demographics' desire to use mobile Web technologies could see the Tablet PC’S markets revenues soar. Multi usage, great user experience, rising of 3G penetration, enhanced reach and changing lifestyles of consumers in India will further boost the demand for tablet PCs in India.

Tablet shipments are expected to rise sharply from 3 million units in 2011 to 23.6 million units in 2017E. It is expected that the overall tablet PC user base is likely to grow at a CAGR of 107 per cent. Indian tablet market is observing a transition from desktop PC to tablet PC, as more and more people are seeking to adopt the mobility offered by tablets. By the end of 2013, the sales of tablets are expected to be at par with that of laptops.

Scope of the report
  • Industry at a glance
  • Contains a study of the major internal and external factors affecting the industry in the form of a SWOT framework
Reasons to buy
  • Gain insight into the industry in terms of the opportunities and threats that will augment and restrict its growth
  • Get knowledge about the forte of the industry which will help it to ride in the lead



1. Large customer base
2. High-end technology
3. Government Support

1. Low manufacturing Base
2. High focus on R& D


1. Rising disposable income
2. Rising 3G uptake and upcoming of 4G
3. Rising Middle Class
4. Tablet Gaming


1. Huge Competition
2. Substitutes
3. Virus Attacks


Figure 1 India- % distribution of population (1991-2011)
Figure 2 Challenges faced by Indian manufacturers
Figure 3 Per Capita Income India (In INR, 2006-15E)
Figure 4 Growing Discretionary Spend (2000-20)
Figure 5 Number of Middle Class Households (In Millions, Current-2026E)
Figure 6 Gaming Industry – Market Size (USD Million, 2011-15E)

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