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STB Industry in India – SWOT Analysis

July 2012 | 11 pages | ID: SC27DEE0120EN
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Overview

The sale of Set Top Boxes is growing at a rapid pace in India with a compounded annual growth rate of 22.3 per cent. In the past few years there has been a phenomenal shift from analogue cable signals to digital transmission using Set Top Box (STB) as the underlining Technology.

The increase in digital TV homes has further boosted the growth of Set Top Boxes (STBs). With the increasing number of Television households in India there is a great potential for Set Top Box industry in India not only for the foreign manufacturers but also for the local Indian manufacturers.

Benefits like clarity of digital picture, the availability of more channels, Video on demand and Digital video recording (DVR) have helped in increasing the demand Set Top Boxes (STBs).

Scope of the report
  • Industry at a glance
  • Contains a study of the major internal and external factors affecting the industry in the form of a SWOT framework
Reasons to buy
  • Gain insight into the industry in terms of the opportunities and threats that will augment and restrict its growth
  • Get knowledge about the forte of the industry which will help it to ride in the lead
TABLE OF CONTENTS

SWOT ANALYSIS

1. STRENGTHS

1.1 Growth in DTH, IPTV, Digital CAS
1.2 Variety of STBs
1.3 Suitable for Far Flung areas

2. WEAKNESS

2.1High capital outlays
2.2 High energy consumption
2.3 Hindrance in manufacturing

3. OPPORTUNITIES

3.1 Technological advancement
3.2 Mandatory digitization
3.4 Government Support

4. THREATS

4.1 Mobile TV
4.2 Free-to-air channels

LIST OF FIGURES

Figure 1 Growth in Pay TV households (%, 2004-2013E)
Figure 2 Types of STB
Figure 3 Expenditure by DTH service providers to acquire STBs
Figure 4 Energy consumed by STBs
Figure 5 Key mobile TV players


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