Smartphone Industry in India - SWOT Analysis
Overview
India is the second largest mobile handset market in the world (after China), and is poised to become an even larger market. Revenues of the Indian mobile handset market grew by 15% to touch USD 6.75 Bn in 2010-11 from USD 5.88 Bn a year back.
The mature Indian mobile consumers' increasing preference for high-end handsets and the younger demographics' desire to use mobile Web technologies could see the Smartphone markets revenues soar.
Smartphone shipments are expected to rise sharply from 11.2 million units in 2011 to 73.4 million units in 2015E comprising 25% of the total mobile handsets market in India. Growth in smartphones is likely to surpass the overall growth in the mobile handset industry. The segment is anticipated to continue its ride with a CAGR of 60% during 2011-2015, while the mobile handsets will register a CAGR of 13% in the same period.
Scope of the report
India is the second largest mobile handset market in the world (after China), and is poised to become an even larger market. Revenues of the Indian mobile handset market grew by 15% to touch USD 6.75 Bn in 2010-11 from USD 5.88 Bn a year back.
The mature Indian mobile consumers' increasing preference for high-end handsets and the younger demographics' desire to use mobile Web technologies could see the Smartphone markets revenues soar.
Smartphone shipments are expected to rise sharply from 11.2 million units in 2011 to 73.4 million units in 2015E comprising 25% of the total mobile handsets market in India. Growth in smartphones is likely to surpass the overall growth in the mobile handset industry. The segment is anticipated to continue its ride with a CAGR of 60% during 2011-2015, while the mobile handsets will register a CAGR of 13% in the same period.
Scope of the report
- Industry at a glance
- Contains a study of the major internal and external factors affecting the industry in the form of a SWOT framework
- Gain insight into the industry in terms of the opportunities and threats that will augment and restrict its growth
- Get knowledge about the forte of the industry which will help it to ride in the lead
OVERVIEW
SWOT ANALYSIS
STRENGTHS
1. Large customer base
2. Higher margins
3. Hi-end Technology – No compromise!
WEAKNESS
1. Low manufacturing Base
2. High focus on R& D
OPPORTUNITIES
1. Rising 3G uptake
2. Rising Data usage
3. Growing rural numbers
4. Rising disposable income
THREATS
1. Competition
2. The Chinese presence!
3. Virus Attacks
SWOT ANALYSIS
STRENGTHS
1. Large customer base
2. Higher margins
3. Hi-end Technology – No compromise!
WEAKNESS
1. Low manufacturing Base
2. High focus on R& D
OPPORTUNITIES
1. Rising 3G uptake
2. Rising Data usage
3. Growing rural numbers
4. Rising disposable income
THREATS
1. Competition
2. The Chinese presence!
3. Virus Attacks
LIST OF FIGURES & TABLES
Figure 1 Annual addition of Mobile Subscribers
Figure 2 Challenges faced by Indian manufacturers
Figure 3 Number of Middle Class Households (In Millions, 2011-26E)
Figure 1 Annual addition of Mobile Subscribers
Figure 2 Challenges faced by Indian manufacturers
Figure 3 Number of Middle Class Households (In Millions, 2011-26E)
