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Nissan Motor Company – SWOT Framework Analysis

October 2016 | 20 pages | ID: N634C93EE61EN
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Headquartered in Japan, Nissan Motor Company is an automobile manufacturer that carries out designing, production and marketing of automobiles around the world. The company's products include passenger cars, trucks, marine vehicles, buses, forklifts and other related parts.

SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. SWOT analysis groups key pieces of information into two main categories:

Internal factors – The strengths and weaknesses internal to the organization.
External factors – The opportunities and threats presented by the external environment.

Aruvian Research analyzes Nissan Motor Company in a SWOT analysis and looks at the company’s strengths, weaknesses, opportunities and threats in this comprehensive research report.
A. EXECUTIVE SUMMARY

B. NISSAN MOTOR COMPANY: BRIEF PROFILE

C. NISSAN MOTOR COMPANY: SWOT FRAMEWORK ANALYSIS

C.1 Strengths to Build Upon
C.2 Weaknesses to Overcome
C.3 Opportunities to Exploit
C.4 Threats to Overcome

D. GLOSSARY OF TERMS


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