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Nike Inc – SWOT Framework Analysis

October 2016 | 20 pages | ID: NC34FBBE66AEN
Aruvian's R'search

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Nike is a leading footwear company known all over the world for shoes and athletic wear that it manufactures and distributes. The company also markets sports apparel, accessories and other related services.

SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. SWOT analysis groups key pieces of information into two main categories:

Internal factors – The strengths and weaknesses internal to the organization.
External factors – The opportunities and threats presented by the external environment.

Aruvian Research analyzes Nike Inc. in a SWOT analysis and looks at the company’s strengths, weaknesses, opportunities and threats in this comprehensive research report.
A. EXECUTIVE SUMMARY

B. NIKE INC.: BRIEF PROFILE

C. NIKE INC.: SWOT FRAMEWORK ANALYSIS

C.1 Strengths to Build Upon
C.2 Weaknesses to Overcome
C.3 Opportunities to Exploit
C.4 Threats to Overcome

D. GLOSSARY OF TERMS


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