New Business Launch, Trolly Convenience Stores, Market Analysis Report

January 2017 | 10 pages | ID: N55FC3C3E4AEN
Sadia Saeed

Abstracts

The report is about the marketing analysis of “Trolley Convenience Store” is the small company located in the region of Kuwait for delivery of every day consumable goods in Private universities and shopping malls offering easy access. The company will be analyzed in terms of market position, BCG matrix, SWOT analysis, Competitor analysis, market trends. Then main opportunities for business growth will be identified along with market segmentation. Cont... (1200 words of this report)

Contents

Introduction
History of the Company
The Main Products of Organization
BCG Matrix
SWOT Analysis of Organization
Strengths
Weakness
Market Positioning
Pestel Analysis- The Macro Environmental Analysis
Political/lawful
Environmental Analysis
Social Environment
Economical Environment
Technical components
Major Trends in the market place
Competitor Analysis
Circle K
Strengths
Weakness
Sultan Center
Strengths
Weakness
Marketing Opportunities
First Opportunity
Second Opportunity
Third Opportunity
Segmentation Analysis
Opportunity 1: (Open Stores in Gas Station)
Opportunity 2 (Online Services)
Opportunity 3(Organic Products and CSR initiates)