New Business Launch, Kout Airlines
Kout Airlines is a unique and different business we are going to start in the Kuwait. Kout Airlines have a high potential and attractiveness for the clients because of its unique and different concept of speedy services and avoid transit breaks and to connect our country with the 200 destinations all around the world. In this report we will discuss the various aspects associated with the Kout Airlines. In the first deliverable we will discuss the business idea along with different plans, environmental analysis that will include the external and internal environmental analysis. In the second deliverable we will discuss the business level and the corporate level strategy for our business and in the final deliverable we will focus on the various business plans in detail on forecasted basis that will include the operational plan, marketing plan, financial and human resource plan and in this way we will evaluate the potential of the Kout Airlines. Cont… (7500 words of this report)
Executive Summary:
CHAPTER 1:
Business Description and Environmental Analysis
Marketing Plan:
Human Resource Management Plan:
Operational Plan:
Financial Plan:
External Environment Analysis:
General Opportunities:
Specific Opportunities:
General Threats:
Specific threats:
Market size and trend:
Market Profitability:
Online markets:
Description and analysis of the general environment with its most 3 influential components:
CHAPTER 2: EXTERNAL ENVIRONMENT
Industry Five Forces Model
Analysis of Competitors Environment:
CHAPTER 3: THE INTERNAL ORGANIZATION
Analysis of Internal Organization
Strength of the Kout Airline:
Weaknesses of the Kout Airlines:
Measures to address the deficiencies:
Identification and definition of competitive advantage of the company
Business and Corporate strategy
Choice and validation of Business-Level strategy
Porter’s Five forces Model:
Corporate-level strategy – Business diversification
-Identification of level of diversification
Identification of the reason/benefits of diversification (Othman al-otaibi)
Marketing Plan:
Situation analysis of Kout Airlines:
Customers:
Competitors:
Company:
Opportunity analysis of the Kout Airlines:
Market targeting:
Market size and trend:
Marketing strategy for products:
Product:
Price:
Distribution or Place:
Transportation facility:
Promotional tools:
Promotional budget:
Human Resource Management
Organizational structure:
Recruitment plan:
Training and development:
Performance management:
Compensation:
Operational plan:
Financial planning and forecasting
Recommendations:
Implementation Plan:
CHAPTER 1:
Business Description and Environmental Analysis
Marketing Plan:
Human Resource Management Plan:
Operational Plan:
Financial Plan:
External Environment Analysis:
General Opportunities:
Specific Opportunities:
General Threats:
Specific threats:
Market size and trend:
Market Profitability:
Online markets:
Description and analysis of the general environment with its most 3 influential components:
CHAPTER 2: EXTERNAL ENVIRONMENT
Industry Five Forces Model
Analysis of Competitors Environment:
CHAPTER 3: THE INTERNAL ORGANIZATION
Analysis of Internal Organization
Strength of the Kout Airline:
Weaknesses of the Kout Airlines:
Measures to address the deficiencies:
Identification and definition of competitive advantage of the company
Business and Corporate strategy
Choice and validation of Business-Level strategy
Porter’s Five forces Model:
Corporate-level strategy – Business diversification
-Identification of level of diversification
Identification of the reason/benefits of diversification (Othman al-otaibi)
Marketing Plan:
Situation analysis of Kout Airlines:
Customers:
Competitors:
Company:
Opportunity analysis of the Kout Airlines:
Market targeting:
Market size and trend:
Marketing strategy for products:
Product:
Price:
Distribution or Place:
Transportation facility:
Promotional tools:
Promotional budget:
Human Resource Management
Organizational structure:
Recruitment plan:
Training and development:
Performance management:
Compensation:
Operational plan:
Financial planning and forecasting
Recommendations:
Implementation Plan:
