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Microsoft Corporation – SWOT Framework Analysis

October 2016 | 20 pages | ID: MC8317664CFEN
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Microsoft Corporation is a leading technology company. The American multinational company, based in Washington, manufactures, licenses and sells computer software, consumer electronics, and personal computers and also offers other related services in the same industry. The company is well-known for its Microsoft Windows line of operating systems and its Xbox video game consoles.

SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. SWOT analysis groups key pieces of information into two main categories:

Internal factors – The strengths and weaknesses internal to the organization.
External factors – The opportunities and threats presented by the external environment.

Aruvian Research analyzes Microsoft Corporation in a SWOT analysis and looks at the company’s strengths, weaknesses, opportunities and threats in this comprehensive research report.
A. EXECUTIVE SUMMARY

B. MICROSOFT CORPORATION: BRIEF PROFILE

C. MICROSOFT CORPORATION: SWOT FRAMEWORK ANALYSIS

C.1 Strengths to Build Upon
C.2 Weaknesses to Overcome
C.3 Opportunities to Exploit
C.4 Threats to Overcome

D. GLOSSARY OF TERMS


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