McDonald's Australia Limited - Strategic SWOT Analysis Review

Date: February 2, 2016
Pages: 17
US$ 125.00
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Publisher: GlobalData
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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McDonald's Australia Limited - Strategic SWOT Analysis Review
McDonald's Australia Limited - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.

  • Business description – A detailed description of the company’s operations and business divisions.
  • Corporate strategy – GlobalData’s summarization of the company’s business strategy.
  • SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
  • Company history – Progression of key events associated with the company.
  • Major products and services – A list of major products, services and brands of the company.
  • Key competitors – A list of key competitors to the company.
  • Key employees – A list of the key executives of the company.
  • Executive biographies – A brief summary of the executives’ employment history.
  • Key operational heads – A list of personnel heading key departments/functions.
  • Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.

McDonald’s Australia Limited (Macca’s) is a quick service restaurant company. It oversees the operation and franchising of McDonald’s restaurants in Australia. The company serves a wide range of food and beverage products such as hamburgers, cheeseburger, chicken sandwiches, French fries, milk shakes, desserts and ice cream sundaes, chicken nuggets and egg muffin. Macca’s also serves premium salads, coffee yogurt, bottled water, and packed lunch and dinner meals. The company markets and commercializes its products under a brand portfolio including Happy Meal, Grand Angus, McWrap, Big Mac and others. It is a subsidiary of McDonald's Corp. Macca’s is headquartered in Thornleigh, New South Wales, Australia.Reasons to Buy
  • Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
  • Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
  • Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
  • Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.
Note: Some sections may be missing if data is unavailable for the company.

McDonald’s Australia Limited - Key Facts
McDonald’s Australia Limited - Key Employees
McDonald’s Australia Limited - Major Products and Services
McDonald’s Australia Limited - History
McDonald’s Australia Limited - Locations And Subsidiaries
Head Office
Other Locations & Subsidiaries


McDonald’s Australia Limited - Business Description
McDonald’s Australia Limited - Corporate Strategy
McDonald’s Australia Limited - SWOT Analysis
SWOT Analysis - Overview
McDonald’s Australia Limited - Strengths
Strength - Backing of McDonald's Corporation
Strength - Customer Centric Approach
Strength - Focus on Supplier’s Quality
McDonald’s Australia Limited - Weaknesses
Weakness - Business Performance
McDonald’s Australia Limited - Opportunities
Opportunity - Raw Material Development
Opportunity - Growing Online Spending
Opportunity - Positive Outlook Asia-Pacific Tourism
McDonald’s Australia Limited - Threats
Threat - Increasing Manpower Costs
Threat - Market Competition
Threat - Changing Consumer Preferences
McDonald’s Australia Limited - Key Competitors


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McDonald’s Australia Limited, Key Facts
McDonald’s Australia Limited, Key Employees
McDonald’s Australia Limited, Major Products and Services
McDonald’s Australia Limited, History
McDonald’s Australia Limited, Other Locations
McDonald’s Australia Limited, Key Competitors
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