Marketing Audit Report for Eastern Farm company Kuwait
Introduction: The Eastern Farm Corporation of Poultry is one of the famous poultry company in the Kuwait that have set its prominent image in the market and it came into existence in 1974. The main tasks associated to is the import and distribution to the ministries of health, veterinary clinics, super markets and agriculture department. They have three major poultry farms where 50- 60 thousand chicks produced regularly with the help of the large incubator and it have then many outlets for the sale of the chicken and delivery system is very strong. They have best business associations with Qatar, Saudi Arabia, Iran, Oman, Jordan and Bahrain (Eastern Form Company for Poultry, 2015).
Introduction
Purpose of Marketing Audit
Scope of Marketing Audit
Methodology of Marketing Audit
Appropriate time for Marketing Audit
Participants of Marketing Audit
Identify the form of the Marketing Audit
Main Features of Marketing Audit
Main Element of the Marketing Audit
Marketing Audit Format
Forms of Marketing Audit
Conduct an External Audit
Criteria to be used in External Audit
External Environment Analysis in Quantitative and Qualitative Manners.
Porter’s Five Forces Model of the Eastern Farm Company
PEST analysis of the Eastern Farm compnay Company
Internal Marketing Audit
Marketing Organization Audit
Marketing System Audit
Marketing Productivity Audit
Audit Report
Current Marketing Characteristics of the Eastern Farm compnay Company
Outcomes of External Marketing Audit of the Eastern Farm compnay Company
Outcomes of Internal Audit
Area of weaknesses
Recommendations
Interpret trends and market developments
1. INTERPRET TRENDS AND MARKET DEVELOPMENTS
Statistical analysis of market data is used to interpret market trends and developments
Market trends and developments are analyzed for their potential impact on the business
Measures of central tendency or dispersion and correlations between sets of data are used for quantitative interpretation of comparative market data
Qualitative analysis of comparative market information is performed as a basis for reviewing business performance
The market performance of existing and potential competitors and their products or services are analyzed, to identify potential opportunities or threats
Analyze qualitative results
Performance data is analyzed from all areas of the business to determine success of marketing activities
2.2. Over-performing and under-performing products and services to be considered are identified for redevelopment or withdrawal
Existing and emerging market needs are forecasted based on information available using forecasting techniques
Report on market data
References
Purpose of Marketing Audit
Scope of Marketing Audit
Methodology of Marketing Audit
Appropriate time for Marketing Audit
Participants of Marketing Audit
Identify the form of the Marketing Audit
Main Features of Marketing Audit
Main Element of the Marketing Audit
Marketing Audit Format
Forms of Marketing Audit
Conduct an External Audit
Criteria to be used in External Audit
External Environment Analysis in Quantitative and Qualitative Manners.
Porter’s Five Forces Model of the Eastern Farm Company
PEST analysis of the Eastern Farm compnay Company
Internal Marketing Audit
Marketing Organization Audit
Marketing System Audit
Marketing Productivity Audit
Audit Report
Current Marketing Characteristics of the Eastern Farm compnay Company
Outcomes of External Marketing Audit of the Eastern Farm compnay Company
Outcomes of Internal Audit
Area of weaknesses
Recommendations
Interpret trends and market developments
1. INTERPRET TRENDS AND MARKET DEVELOPMENTS
Statistical analysis of market data is used to interpret market trends and developments
Market trends and developments are analyzed for their potential impact on the business
Measures of central tendency or dispersion and correlations between sets of data are used for quantitative interpretation of comparative market data
Qualitative analysis of comparative market information is performed as a basis for reviewing business performance
The market performance of existing and potential competitors and their products or services are analyzed, to identify potential opportunities or threats
Analyze qualitative results
Performance data is analyzed from all areas of the business to determine success of marketing activities
2.2. Over-performing and under-performing products and services to be considered are identified for redevelopment or withdrawal
Existing and emerging market needs are forecasted based on information available using forecasting techniques
Report on market data
References
