Managing Quality Customer Service - McDonald's (2000 words)

May 2016 | 17 pages | ID: MAA4E972DB5EN
Sadia Saeed

Abstracts

It’s a Customer service management plan.

Various aspects of quality management are discused in this report selecting McDonald's as a compnayto apply quality aspects

Contents

CUSTOMER SERVICE MANAGEMENT PLAN

A: Business profile and interview
Introduction of Business
Location
Mission and Vision
Product and service
Levels of customer service
Interview With Customer Service Manager Of McDonalds
B: Customer Profile
Internal customer
External customer
Five Basic Needs Of Customers
Service
Market Research
C: Product and Service
Big Mac
The McLeprechaun Shake
The McGangBang
Consumers Post-Purchase Services
D: Management and Leadership
Qualities of service manager
Position Description
Consumer training session
E: Monitoring customer service
Plan for monitoring of quality
Performance indicator
Plan for Feedback
Product Quality
Complaints
Customer Service Survey [McDonalds]
Report needed to manage customer service at McDonalds
Conclusion
References

APPENDIX A