Managing Quality Customer Service - Burger King (2000 words)
It’s a Customer service management plan.
Various aspects of quality management are discused in this report selecting Burger King as a compnayto apply quality aspects
Various aspects of quality management are discused in this report selecting Burger King as a compnayto apply quality aspects
Customer Service Management Plan
A: Business Profile and Interview
Interview with customer service manager of Burger King
Company Details
Mission statement
Products and services
Levels of customer services for the company:
Basic level
Expected level
Desired level
Sensational level
B: Customer Profile
External Clients
Internal Clients
Five basic needs of the clients
Market Research
C: Products and Services
Strawberry Banana Smoothie
BK Mocha Frappe
Honey Mustard Crispy Chicken Snack Wrap
Consumers Post-Purchase Services
Warranty and return terms
Weakness of company
Recommendations or strategies
D: Management and Leadership
Qualities of service manager
Position Description
Training Session
Taking customers orders
Return and refund
E. Mentoring Customer Services
Plan to monitor the customer services activities
Plan for getting feedback from clients
Email
Survey
Social listening
Type of information
Customer Service Survey
Report required when managing customer service at Burger King
Conclusion
References
APPENDIX A
A: Business Profile and Interview
Interview with customer service manager of Burger King
Company Details
Mission statement
Products and services
Levels of customer services for the company:
Basic level
Expected level
Desired level
Sensational level
B: Customer Profile
External Clients
Internal Clients
Five basic needs of the clients
Market Research
C: Products and Services
Strawberry Banana Smoothie
BK Mocha Frappe
Honey Mustard Crispy Chicken Snack Wrap
Consumers Post-Purchase Services
Warranty and return terms
Weakness of company
Recommendations or strategies
D: Management and Leadership
Qualities of service manager
Position Description
Training Session
Taking customers orders
Return and refund
E. Mentoring Customer Services
Plan to monitor the customer services activities
Plan for getting feedback from clients
Survey
Social listening
Type of information
Customer Service Survey
Report required when managing customer service at Burger King
Conclusion
References
APPENDIX A
