Detailed Marketing Process of Starbucks (2500 words)
The report is about the process of operations management at Starbucks Kuwait. The report will provide the general company information and then it will focus on marketing process of starbucks in delivering its final goods and services. The interview questions related to operations are mentioned. At the end the recommendations are provided and the report is concluded.
1-INTRODUCTION
2-GENERAL INFORMATION
2.1- Company Overview
2.2- Responsibility Matrix
3.1 – Process information
Product
Price
Place
Process
3.2- Questions
3.2.1-What Raw materials are used?
3.2.2- What module inputs are employed?
3.2.3-Which repetitive operations are found?
3.2.4-Which kind of system of inventory is used?
3.2.5-How the quality is maintained?
3.2.6-What are main steps that don’t add value?
3.2.7-How non value adding steps are removed?
3.2.8-Who are the consumers?
Demographics
Psychographic
3.2.9-How the products will be promoted?
3.2.10-Which method of pricing is used?
3.2.11-What strategy of marketing is used?
3.2.12-How product is positioned?
4-ANALYSIS AND DISCUSSION
4.1-operations management techniques
4.2-Challenges
4.3-Recommendations
5-CONCLUSION
2-GENERAL INFORMATION
2.1- Company Overview
2.2- Responsibility Matrix
3.1 – Process information
Product
Price
Place
Process
3.2- Questions
3.2.1-What Raw materials are used?
3.2.2- What module inputs are employed?
3.2.3-Which repetitive operations are found?
3.2.4-Which kind of system of inventory is used?
3.2.5-How the quality is maintained?
3.2.6-What are main steps that don’t add value?
3.2.7-How non value adding steps are removed?
3.2.8-Who are the consumers?
Demographics
Psychographic
3.2.9-How the products will be promoted?
3.2.10-Which method of pricing is used?
3.2.11-What strategy of marketing is used?
3.2.12-How product is positioned?
4-ANALYSIS AND DISCUSSION
4.1-operations management techniques
4.2-Challenges
4.3-Recommendations
5-CONCLUSION
