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Company Report on Google Inc (2000 words)

May 2016 | 9 pages | ID: C501B32CB1CEN
Sadia Saeed

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Introduction:

Google Inc.

is a multinational American company that is specialized in providing products and services related to internet.

These services involve search, online advertisement and cloud computing and many software’s.

The company earns most of its revenue form an online advertising service name “AdWords”.

This service place ads near to the results of search.

Founder of Google two students of Stanford Larry Page and Sergey Brin.

They founded Google as a private company in September 1998.

On august 2004, initial public offers were made.

Both the founders own fourteen percent of shares.

It mission was to make the worlds information useful and accessible to the world.

The headquarter of Google moved in 2004 to California and was named Googleplex.

In August 2015, Google announced to reschedule its interests as holding company “Alphabet Inc.” after this rescheduling Google became parent company of Google internet and subsidiary of Alphabet.

Google has introduced many communication hardware’s.

Continued...
Introduction
Google’s Mission Statement
Google’s Vision Statement
Founder of Google
Target market
Geographic segment
Demographic Dimensions
Psychographic and Behavioral Dimensions
Google’s Products
Competitors
Competitive Advantage
Promotional Mix
Place/Distribution in Google’s Marketing Mix
Google’s Prices and Pricing Strategies
Penetration Pricing
Freemium Pricing
Market Oriented Pricing
Value-based Pricing
Conclusion and Recommendations
References


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