CEVA Logistics – SWOT Framework Analysis

Date: June 22, 2011
Pages: 20
Price:
US$ 95.00
Publisher: Aruvian's R'search
Report type: Strategic Report
Delivery: E-mail Delivery (PDF), Hard Copy Mail Delivery, CD-ROM Mail Delivery
ID: C30A7A0EE1CEN
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CEVA Logistics – SWOT Framework Analysis
CEVA Logistics is a leading logistics company having presence in over 170 countries. The company provides the following solutions:
  • Freight management
  • Contract logistics
  • Distribution and transportation management
Due to issues with customer service in the past coupled with inefficiencies in their logistics, the company is going through a rough time and has lost many of their major accounts.

In this scenario, Aruvians Rsearch analyzes CEVA Logistics in a SWOT Framework Analysis.

The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. SWOT analysis groups key pieces of information into two main categories:

Internal factors – The strengths and weaknesses internal to the organization.
External factors – The opportunities and threats presented by the external environment.

SWOT analysis is just one method of categorization and has its own weaknesses. For example, it may tend to persuade companies to compile lists rather than think about what is really important in achieving objectives. It also presents the resulting lists uncritically and without clear prioritization so that, for example, weak opportunities may appear to balance strong threats.
A. EXECUTIVE SUMMARY

B. A BRIEF PROFILE OF THE COMPANY

C. SWOT FRAMEWORK ANALYSIS

C.1 Strengths to Build Upon
C.2 Weaknesses to Overcome
C.3 Opportunities to Exploit
C.4 Threats to Overcome

D. GLOSSARY OF TERMS
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