Bacardi Limited – SWOT Framework Analysis

June 2011 | 45 pages | ID: B3139C5DA23EN
Aruvian's R'search

Abstracts

Being one of the biggest wine and spirits company in the world, Bacardi has a portfolio that includes more than 200 brands and labels. Some of the most famous brands of the company include:

• Bacardi Rum
• Dewar's Blended Scotch Whisky
• Bombay Sapphire Gin
• Grey Goose vodka.
• Cazadores Tequila
• Eristoff Vodka
• Martini Vermouth
• Martini Sparkling Wines

With the increasing cost of labor combined with dwindling consumer confidence, Bacardi is facing a hard time. These factors could even cause Bacardi to lose its market share in the coming years.

The company’s latest financials are:

• Revenues of $4,394 million in FY 2009
• Operating profit was $1,030 million
• Net profit was $805.1 million

A SWOT Analysis is a strategic planning tool used to evaluate:

• Strengths
• Weaknesses
• Opportunities
• Threats

involved in a project or in a business venture. It involves identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

Bacardi operates in the global spirits industry – the market having witnessed steady growth since 2005 to 2009. Due to the many acquisitions undertaken by Pernod Ricard, Bacardi faces a lot of competition from the company along with Diageo and United Spirits. These three companies – Pernod Ricard, Diageo, and United Spirits – hold the major market share.

It is in this competitive industry scenario that Aruvian’s R’search performs a SWOT Framework Analysis on Bacardi. The report includes the following:

• Business segment analysis of Bacardi Limited
• Major products & services of Bacardi Limited
• Profile of the industry Bacardi Limited operates in
• Profile of its major competitors – Diageo plc, Fortune Brands, Inc., and Pernod Ricard
• SWOT Analysis of Bacardi Limited
• Future Perspective of Bacardi Limited

Aruvian’s R’search’s report Bacardi Limited – SWOT Framework Analysis has a broad ranging content suitable for industry experts as well as logically initiating the industry beginners.

Contents

A. EXECUTIVE SUMMARY

B. PROFILE OF BACARDI LIMITED

B.1 Industry Profile
B.2 Corporate Profile
B.3 Business Segment Analysis
B.4 Major Products & Services
B.5 Future Perspective: Bacardi Limited

C. COMPETITOR PROFILES

C.1 Diageo plc
C.1.1 Corporate Profile
C.1.2 Business Segment Analysis
C.2 Fortune Brands
C.2.1 Corporate Profile
C.2.2 Business Segment Analysis
C.3 Pernod Ricard
C.3.1 Corporate Profile
C.3.2 Business Segment Analysis

D. SWOT FRAMEWORK ANALYSIS

D.1 Strengths to Build Upon
D.2 Weaknesses to Overcome
D.3 Opportunities to Exploit
D.4 Threats to Overcome

E. GLOSSARY OF TERMS