Washable Markers Market by Washability (Basic washable, Super washable), End user (Children, Professionals) and Region (North America, Europe, Asia Pacific, Middle East and Africa, South America) - Global Forecast to 2023
“Increasing demand from children to drive the washable markers market”
The washable markers market size is projected to grow from USD 425.5 million in 2018 to USD 507.0 million by 2023, at a CAGR of 3.57%. Washable markers are one of the fastest-growing types of writing instruments and are expected to gain widespread popularity in the coming years. Teachers and parents do not need to worry about stained clothing or walls when children work with washable markers. The washable markers market is expected to witness significant growth in the future because of their ever-increasing popularity and their benefits and uses in the education industry. Increase in the number of school-going children coupled with a rise in the disposable income of households eventually drives the growth of the washable markers market. However, the washable markers market is threatened by the increase in shift toward e-learning and digital platforms.
“By end user, the children segment is estimated to hold the largest share of the washable markers market in 2018”
The children segment accounted for the largest market in 2018. The growth and high demand for washable markers among children can be attributed to the fact that marks from washable markers can be easily removed from clothes, skin, and walls just by wiping a wet sponge across the surface. Since washable markers do not permanently stain a surface, they are perfect for home and classroom use. Moreover, washable markers are also non-toxic, and thus they are ideal choices for use by children
“The Asia Pacific region is set to witness healthy growth during the forecast period”
The Asia Pacific market is projected to be the fastest-growing market during the forecast period. The global players, to improve their presence in this region, have started expanding their businesses. The standard of living is improving in this region, which, in turn, fuels the per-capita spending on education and on creative expression products. Countries considered under the Asia Pacific region for the study of washable markers include China, Japan, Australia, and the Rest of Asia Pacific, which includes India, South Korea, Vietnam, Singapore, and Malaysia. The rising demand for writing instruments such as washable markers in corporate offices is expected to boost the growth of the washable markers market in the Asia Pacific region.
Breakdown of Primaries
Primary interviews were conducted with a number of industry experts to collect data related to different aspects of the washable markers market. Estimates reached after analyzing secondary sources were validated through these interviews. Primary sources included professionals such as washable marker manufacturers, distributors, consultants, and academic professionals. The distribution of primary interviews is as follows:
By Company Type: Tier 1 –30%, Tier 2 – 35%, Tier 3 – 35%
By Designation: Director level– 61%, Managerial Level – 39%
By Region: Europe– 51%, North America– 21%, Middle East & Africa– 15%, Asia Pacific –8%, South America – 5%
Note: The tier of the companies is defined on the basis of their total revenue, as of 2017.
Tier 1: Revenue USD 1 billion
Tier 2: USD 500 million Revenue USD 1 billion
Tier 3: Revenue USD 500 million
The key washable markers providers profiled in the report are as follows:
The washable markers market size is projected to grow from USD 425.5 million in 2018 to USD 507.0 million by 2023, at a CAGR of 3.57%. Washable markers are one of the fastest-growing types of writing instruments and are expected to gain widespread popularity in the coming years. Teachers and parents do not need to worry about stained clothing or walls when children work with washable markers. The washable markers market is expected to witness significant growth in the future because of their ever-increasing popularity and their benefits and uses in the education industry. Increase in the number of school-going children coupled with a rise in the disposable income of households eventually drives the growth of the washable markers market. However, the washable markers market is threatened by the increase in shift toward e-learning and digital platforms.
“By end user, the children segment is estimated to hold the largest share of the washable markers market in 2018”
The children segment accounted for the largest market in 2018. The growth and high demand for washable markers among children can be attributed to the fact that marks from washable markers can be easily removed from clothes, skin, and walls just by wiping a wet sponge across the surface. Since washable markers do not permanently stain a surface, they are perfect for home and classroom use. Moreover, washable markers are also non-toxic, and thus they are ideal choices for use by children
“The Asia Pacific region is set to witness healthy growth during the forecast period”
The Asia Pacific market is projected to be the fastest-growing market during the forecast period. The global players, to improve their presence in this region, have started expanding their businesses. The standard of living is improving in this region, which, in turn, fuels the per-capita spending on education and on creative expression products. Countries considered under the Asia Pacific region for the study of washable markers include China, Japan, Australia, and the Rest of Asia Pacific, which includes India, South Korea, Vietnam, Singapore, and Malaysia. The rising demand for writing instruments such as washable markers in corporate offices is expected to boost the growth of the washable markers market in the Asia Pacific region.
Breakdown of Primaries
Primary interviews were conducted with a number of industry experts to collect data related to different aspects of the washable markers market. Estimates reached after analyzing secondary sources were validated through these interviews. Primary sources included professionals such as washable marker manufacturers, distributors, consultants, and academic professionals. The distribution of primary interviews is as follows:
By Company Type: Tier 1 –30%, Tier 2 – 35%, Tier 3 – 35%
By Designation: Director level– 61%, Managerial Level – 39%
By Region: Europe– 51%, North America– 21%, Middle East & Africa– 15%, Asia Pacific –8%, South America – 5%
Note: The tier of the companies is defined on the basis of their total revenue, as of 2017.
Tier 1: Revenue USD 1 billion
Tier 2: USD 500 million Revenue USD 1 billion
Tier 3: Revenue USD 500 million
The key washable markers providers profiled in the report are as follows:
- Crayola LLC (US)
- Faber-Castell (Germany)
- F.I.L.A. - Fabbrica Italiana Lapis ed Affini S.p.A (Italy)
- BIC Group (France)
- Newell Brands (US)
- Carioca S.p.a (US)
- Liqui-Mark (US)
- Stabilo International GMBH (Germany)
- Dri Mark Products Inc. (US)
- Luxor Group (India)
- This report segments the washable markers market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments across different verticals and regions.
- This report helps stakeholders to understand the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.
- This report will help stakeholders to understand their competitors better and gain more insights into their position in the business. The competitive landscape section includes the competitor ecosystem, new product developments, agreements, partnerships & joint ventures, and mergers & acquisitions.
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 REGIONAL SCOPE
1.3.2 PERIODIZATION CONSIDERED
1.4 CURRENCY CONSIDERED
1.5 UNIT CONSIDERED
1.6 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Key data from primary sources
2.1.2.2 Breakdown of primaries
2.2 MARKET SIZE ESTIMATION
2.3 DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS & LIMITATIONS
2.4.1 ASSUMPTIONS
2.4.2 LIMITATIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES IN THE WASHABLE MARKERS MARKET
4.2 WASHABLE MARKERS MARKET, BY TYPE
4.3 WASHABLE MARKERS MARKET, BY END USER
4.4 WASHABLE MARKERS MARKET: REGIONAL SNAPSHOT
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Increase in number of School-going children coupled with a rise in disposable Income of households
5.2.2 RESTRAINTS
5.2.2.1 Unorganized Market
5.2.3 OPPORTUNITIES
5.2.3.1 Emerging economies
5.2.4 CHALLENGES
5.2.4.1 The increase in shift toward e-learning and digital platforms
5.3 MACROECONOMIC INDICATORS
5.3.1 INTRODUCTION
5.3.2 RISE IN DISPOSABLE INCOME
5.3.3 INCREASE IN MIDDLE-CLASS POPULATION
5.3.4 INCREASE IN GDP IN EMERGING ECONOMIES
6 WASHABLE MARKERS MARKET, BY WASHABILITY
6.1 INTRODUCTION
6.2 BASIC WASHABLE MARKERS
6.3 SUPER-WASHABLE MARKERS
7 WASHABLE MARKERS MARKET, BY END USER
7.1 INTRODUCTION
7.2 CHILDREN
7.3 PROFESSIONALS
8 REGIONAL ANALYSIS
8.1 INTRODUCTION
8.2 NORTH AMERICA
8.2.1 US
8.2.2 CANADA
8.3 EUROPE
8.3.1 GERMANY
8.3.2 UK
8.3.3 ITALY
8.3.4 FRANCE
8.3.5 REST OF EUROPE
8.4 ASIA PACIFIC
8.4.1 CHINA
8.4.2 JAPAN
8.4.3 AUSTRALIA
8.4.4 REST OF ASIA PACIFIC
8.5 MIDDLE EAST & AFRICA
8.5.1 UAE
8.5.2 TURKEY
8.5.3 REST OF MIDDLE EAST & AFRICA
8.6 SOUTH AMERICA
8.6.1 BRAZIL
8.6.2 REST OF SOUTH AMERICA
9 COMPETITIVE LANDSCAPE
9.1 OVERVIEW
9.2 COMPETITIVE SCENARIO
9.2.1 EXPANSION & INVESTMENTS
9.2.2 MERGERS & ACQUISITIONS
9.2.3 AGREEMENT, CONTRACTS, AND PARTNERSHIPS
9.2.4 NEW PRODUCT LAUNCH
10 COMPANY PROFILES
Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View
10.1 CRAYOLA LLC
10.2 F.I.L.A. - FABBRICA ITALIANA LAPIS ED AFFINI S.P.A
10.3 BIC GROUP
10.4 NEWELL BRANDS
10.5 FABER-CASTELL
10.6 CARIOCA S.P.A.
10.7 LIQUI-MARK
10.8 STABILO INTERNATIONAL GMBH
10.9 DRI MARK PRODUCTS INC
10.10 LUXOR GROUP
*Details on (Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)
11 APPENDIX
11.1 DISCUSSION GUIDE
11.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
11.3 AVAILABLE CUSTOMIZATIONS
11.4 AUTHOR DETAILS
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 REGIONAL SCOPE
1.3.2 PERIODIZATION CONSIDERED
1.4 CURRENCY CONSIDERED
1.5 UNIT CONSIDERED
1.6 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Key data from primary sources
2.1.2.2 Breakdown of primaries
2.2 MARKET SIZE ESTIMATION
2.3 DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS & LIMITATIONS
2.4.1 ASSUMPTIONS
2.4.2 LIMITATIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES IN THE WASHABLE MARKERS MARKET
4.2 WASHABLE MARKERS MARKET, BY TYPE
4.3 WASHABLE MARKERS MARKET, BY END USER
4.4 WASHABLE MARKERS MARKET: REGIONAL SNAPSHOT
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Increase in number of School-going children coupled with a rise in disposable Income of households
5.2.2 RESTRAINTS
5.2.2.1 Unorganized Market
5.2.3 OPPORTUNITIES
5.2.3.1 Emerging economies
5.2.4 CHALLENGES
5.2.4.1 The increase in shift toward e-learning and digital platforms
5.3 MACROECONOMIC INDICATORS
5.3.1 INTRODUCTION
5.3.2 RISE IN DISPOSABLE INCOME
5.3.3 INCREASE IN MIDDLE-CLASS POPULATION
5.3.4 INCREASE IN GDP IN EMERGING ECONOMIES
6 WASHABLE MARKERS MARKET, BY WASHABILITY
6.1 INTRODUCTION
6.2 BASIC WASHABLE MARKERS
6.3 SUPER-WASHABLE MARKERS
7 WASHABLE MARKERS MARKET, BY END USER
7.1 INTRODUCTION
7.2 CHILDREN
7.3 PROFESSIONALS
8 REGIONAL ANALYSIS
8.1 INTRODUCTION
8.2 NORTH AMERICA
8.2.1 US
8.2.2 CANADA
8.3 EUROPE
8.3.1 GERMANY
8.3.2 UK
8.3.3 ITALY
8.3.4 FRANCE
8.3.5 REST OF EUROPE
8.4 ASIA PACIFIC
8.4.1 CHINA
8.4.2 JAPAN
8.4.3 AUSTRALIA
8.4.4 REST OF ASIA PACIFIC
8.5 MIDDLE EAST & AFRICA
8.5.1 UAE
8.5.2 TURKEY
8.5.3 REST OF MIDDLE EAST & AFRICA
8.6 SOUTH AMERICA
8.6.1 BRAZIL
8.6.2 REST OF SOUTH AMERICA
9 COMPETITIVE LANDSCAPE
9.1 OVERVIEW
9.2 COMPETITIVE SCENARIO
9.2.1 EXPANSION & INVESTMENTS
9.2.2 MERGERS & ACQUISITIONS
9.2.3 AGREEMENT, CONTRACTS, AND PARTNERSHIPS
9.2.4 NEW PRODUCT LAUNCH
10 COMPANY PROFILES
Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View
10.1 CRAYOLA LLC
10.2 F.I.L.A. - FABBRICA ITALIANA LAPIS ED AFFINI S.P.A
10.3 BIC GROUP
10.4 NEWELL BRANDS
10.5 FABER-CASTELL
10.6 CARIOCA S.P.A.
10.7 LIQUI-MARK
10.8 STABILO INTERNATIONAL GMBH
10.9 DRI MARK PRODUCTS INC
10.10 LUXOR GROUP
*Details on (Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)
11 APPENDIX
11.1 DISCUSSION GUIDE
11.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
11.3 AVAILABLE CUSTOMIZATIONS
11.4 AUTHOR DETAILS
LIST OF TABLES
Table 1 ANNUAL GROWTH RATE IN HOUSEHOLD DISPOSABLE INCOME
ACROSS COUNTRIES, 2015–2016
Table 2 TREND AND FORECAST OF NOMINAL GDP, 2015–2022 (USD BILLION)
Table 3 WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 4 WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 5 WASHABLE MARKERS MARKET SIZE, BY END USERS, 2016–2023 (USD MILLION)
Table 6 WASHABLE MARKERS MARKET SIZE, BY END USERS, 2016–2023 (MILLION UNITS)
Table 7 WASHABLE MARKERS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 8 WASHABLE MARKERS MARKET SIZE, BY REGION, 2016–2023 (MILLION UNITS)
Table 9 NORTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 10 NORTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY COUNTRY, 2016–2023 (MILLION UNITS)
Table 11 NORTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 12 NORTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 13 NORTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 14 NORTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 15 US: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 16 US: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 17 US: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 18 US: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 19 CANADA : WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 20 CANADA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 21 CANADA: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 22 CANADA: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 23 EUROPE: WASHABLE MARKERS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 24 EUROPE: WASHABLE MARKERS MARKET SIZE, BY COUNTRY, 2016–2023 (MILLION UNITS)
Table 25 EUROPE: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 26 EUROPE: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 27 EUROPE: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 28 EUROPE: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 29 GERMANY: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 30 GERMANY: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 31 GERMANY: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 32 GERMANY: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 33 UK: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 34 UK: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 35 UK: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 36 UK: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 37 ITALY: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 38 ITALY: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 39 ITALY: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 40 ITALY: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 41 FRANCE: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 42 FRANCE: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 43 FRANCE: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 44 FRANCE: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 45 REST OF EUROPE: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 46 REST OF EUROPE: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 47 REST OF EUROPE: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 48 REST OF EUROPE: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 49 ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 50 ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY COUNTRY, 2016–2023 (MILLION UNITS)
Table 51 ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 52 ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 53 ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY END USER , 2016–2023 (USD MILLION)
Table 54 ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY END USER , 2016–2023 (MILLION UNITS)
Table 55 CHINA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 56 CHINA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 57 CHINA: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 58 CHINA: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 59 JAPAN: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 60 JAPAN: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 61 JAPAN: WASHABLE MARKERS MARKET SIZE, BY END USE, 2016–2023 (USD MILLION)
Table 62 JAPAN: WASHABLE MARKERS MARKET SIZE, BY END USE, 2016–2023 (MILLION UNITS)
Table 63 AUSTRALIA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 64 AUSTRALIA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 65 AUSTRALIA: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 66 AUSTRALIA: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 67 REST OF ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 68 REST OF ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 69 REST OF ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY END USE, 2016–2023 (USD MILLION)
Table 70 REST OF ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY END USE, 2016–2023 (MILLION UNITS)
Table 71 MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 72 MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY COUNTRY, 2016–2023 (MILLION UNITS)
Table 73 MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 74 MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 75 MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY END USER , 2016–2023 (USD MILLION)
Table 76 MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY END USE, 2016–2023 (MILLION UNITS)
Table 77 UAE: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 78 UAE: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 79 UAE: WASHABLE MARKERS MARKET SIZE, BY END USE, 2016–2023 (USD MILLION)
Table 80 UAE: WASHABLE MARKERS MARKET SIZE, BY END USE, 2016–2023 (MILLION UNITS)
Table 81 TURKEY: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 82 TURKEY: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 83 TURKEY: WASHABLE MARKERS MARKET SIZE, BY END USE INDUSTRY, 2016–2023 (USD MILLION)
Table 84 TURKEY: WASHABLE MARKERS MARKET SIZE, BY END USE, 2016–2023 (MILLION UNITS)
Table 85 REST OF MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 86 REST OF MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 87 REST OF MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY END USE, 2016–2023 (USD MILLION)
Table 88 REST OF MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY END USE, 2016–2023 (MILLION UNITS)
Table 89 SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 90 SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY COUNTRY, 2016–2023 (MILLION UNITS)
Table 91 SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 92 SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 93 SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 94 SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 95 BRAZIL: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 96 BRAZIL: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 97 BRAZIL: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 98 BRAZIL: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 99 REST OF SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 100 REST OF SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 101 REST OF SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 102 REST OF SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 103 EXPANSIONS & INVESTMENTS
Table 104 MERGERS & ACQUISITIONS
Table 105 AGREEMENTS, CONTRACTS, AND PARTNERSHIPS
Table 106 NEW PRODUCT LAUNCH
Table 1 ANNUAL GROWTH RATE IN HOUSEHOLD DISPOSABLE INCOME
ACROSS COUNTRIES, 2015–2016
Table 2 TREND AND FORECAST OF NOMINAL GDP, 2015–2022 (USD BILLION)
Table 3 WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 4 WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 5 WASHABLE MARKERS MARKET SIZE, BY END USERS, 2016–2023 (USD MILLION)
Table 6 WASHABLE MARKERS MARKET SIZE, BY END USERS, 2016–2023 (MILLION UNITS)
Table 7 WASHABLE MARKERS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 8 WASHABLE MARKERS MARKET SIZE, BY REGION, 2016–2023 (MILLION UNITS)
Table 9 NORTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 10 NORTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY COUNTRY, 2016–2023 (MILLION UNITS)
Table 11 NORTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 12 NORTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 13 NORTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 14 NORTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 15 US: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 16 US: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 17 US: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 18 US: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 19 CANADA : WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 20 CANADA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 21 CANADA: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 22 CANADA: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 23 EUROPE: WASHABLE MARKERS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 24 EUROPE: WASHABLE MARKERS MARKET SIZE, BY COUNTRY, 2016–2023 (MILLION UNITS)
Table 25 EUROPE: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 26 EUROPE: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 27 EUROPE: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 28 EUROPE: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 29 GERMANY: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 30 GERMANY: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 31 GERMANY: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 32 GERMANY: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 33 UK: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 34 UK: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 35 UK: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 36 UK: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 37 ITALY: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 38 ITALY: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 39 ITALY: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 40 ITALY: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 41 FRANCE: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 42 FRANCE: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 43 FRANCE: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 44 FRANCE: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 45 REST OF EUROPE: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 46 REST OF EUROPE: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 47 REST OF EUROPE: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 48 REST OF EUROPE: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 49 ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 50 ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY COUNTRY, 2016–2023 (MILLION UNITS)
Table 51 ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 52 ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 53 ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY END USER , 2016–2023 (USD MILLION)
Table 54 ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY END USER , 2016–2023 (MILLION UNITS)
Table 55 CHINA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 56 CHINA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 57 CHINA: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 58 CHINA: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 59 JAPAN: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 60 JAPAN: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 61 JAPAN: WASHABLE MARKERS MARKET SIZE, BY END USE, 2016–2023 (USD MILLION)
Table 62 JAPAN: WASHABLE MARKERS MARKET SIZE, BY END USE, 2016–2023 (MILLION UNITS)
Table 63 AUSTRALIA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 64 AUSTRALIA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 65 AUSTRALIA: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 66 AUSTRALIA: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 67 REST OF ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 68 REST OF ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 69 REST OF ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY END USE, 2016–2023 (USD MILLION)
Table 70 REST OF ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY END USE, 2016–2023 (MILLION UNITS)
Table 71 MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 72 MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY COUNTRY, 2016–2023 (MILLION UNITS)
Table 73 MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 74 MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 75 MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY END USER , 2016–2023 (USD MILLION)
Table 76 MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY END USE, 2016–2023 (MILLION UNITS)
Table 77 UAE: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 78 UAE: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 79 UAE: WASHABLE MARKERS MARKET SIZE, BY END USE, 2016–2023 (USD MILLION)
Table 80 UAE: WASHABLE MARKERS MARKET SIZE, BY END USE, 2016–2023 (MILLION UNITS)
Table 81 TURKEY: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 82 TURKEY: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 83 TURKEY: WASHABLE MARKERS MARKET SIZE, BY END USE INDUSTRY, 2016–2023 (USD MILLION)
Table 84 TURKEY: WASHABLE MARKERS MARKET SIZE, BY END USE, 2016–2023 (MILLION UNITS)
Table 85 REST OF MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 86 REST OF MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 87 REST OF MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY END USE, 2016–2023 (USD MILLION)
Table 88 REST OF MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY END USE, 2016–2023 (MILLION UNITS)
Table 89 SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 90 SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY COUNTRY, 2016–2023 (MILLION UNITS)
Table 91 SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 92 SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 93 SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 94 SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 95 BRAZIL: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 96 BRAZIL: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 97 BRAZIL: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 98 BRAZIL: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 99 REST OF SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (USD MILLION)
Table 100 REST OF SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016–2023 (MILLION UNITS)
Table 101 REST OF SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (USD MILLION)
Table 102 REST OF SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY END USER, 2016–2023 (MILLION UNITS)
Table 103 EXPANSIONS & INVESTMENTS
Table 104 MERGERS & ACQUISITIONS
Table 105 AGREEMENTS, CONTRACTS, AND PARTNERSHIPS
Table 106 NEW PRODUCT LAUNCH
The report "Washable Markers Market by Washability (Basic washable, Super washable), End user (Children, Professionals) and Region (North America, Europe, Asia Pacific, Middle East and Africa, South America) - Global Forecast to 2023" The washable markers market is projected to reach USD 507.0 million by 2023. The washable markers market size is projected to grow from USD 425.5 million in 2018 to USD 507.0 million by 2023, at a CAGR of 3.57%. The marks of washable markers are easily washable from the wall, skin, and clothing; moreover, they are non-toxic and thus are considered safe for use by children. The major factor driving the growth of the washable markers market is the increase in the number of school-going children coupled with increasing disposable income of households.
The key washable markers providers profiled in the report are as follows:
- Crayola LLC (US)
- Faber-Castell (Germany)
- F.I.L.A. - Fabbrica Italiana Lapis ed Affini S.p.A (Italy)
- BIC Group (France)
- Newell Brands (US)
- Carioca S.p.a (US)
- Liqui-Mark (US)
- Stabilo International GMBH (Germany)
- Dri Mark Products Inc. (US)
- Luxor Group (India) among others.
- Breakdown of Primaries
Primary interviews were conducted with a number of industry experts to collect data related to different aspects of the washable markers market. Estimates reached after analyzing secondary sources were validated through these interviews. Primary sources included professionals such as washable marker manufacturers, distributors, consultants, and academic professionals. The distribution of primary interviews is as follows:
- By Company Type: Tier 1 –30%, Tier 2 – 35%, Tier 3 – 35%
- By Designation: Director level– 61%, Managerial Level – 39%
- By Region: Europe– 51%, North America– 21%, Middle East & Africa– 15%, Asia Pacific –8%, South America – 5%
Note: The tier of the companies is defined on the basis of their total revenue, as of 2017.
- Tier 1: Revenue > USD 1 billion
- Tier 2: USD 500 million > Revenue > USD 1 billion
- Tier 3: Revenue < USD 500 million
The super washable segment is projected to grow at a higher rate during the forecast period.
The super washable segment is projected to grow at a higher CAGR during the forecast period. One of the key advantages of super-washable markers is that they do not require any additional solvent for the ink to be removed. The ink from super-washable markers and water-based ink markers can be cleaned from non-porous laminate surfaces found on most classroom desks by simply using water.
In terms of end user, the children segment is projected to grow at a higher rate during the forecast period.
The children segment is projected to be faster-growing in the next five years. Coloring and drawing supplies, as a means of exploring creativity and curiosity, are mainly targeted at children, especially those under the age of 14. These supplies would include washable markers. Among all the felt-tip markers and pens available, washable markets will be preferable among parents as children tend to draw on walls and other places where people would not like to retain them permanently.
North America accounted for the largest market share in 2018 while the Asia Pacific is projected to grow at the highest CAGR during the forecast period.
North America accounted for the largest market share in 2018. The region is a significant and growing market for washable markers, owing to the growing demand for writing instruments from schools, households, and corporates. Crayola LLC, headquartered in the US, is a major player operating in North America. According to Crayola LLC, it has 99% name recognition in the US. Other writing instrument manufacturers operating in North America include Bic Corp and Faber-Castell USA, with a significant market share in the North American washable markers market.
The Asia Pacific region is projected to grow at the highest CAGR during the forecast period. The standard of living is improving in this region, which, in turn, fuels the per-capita spending on education and on creative expression products. Countries considered under the Asia Pacific region for the study of washable markers include China, Japan, Australia, and the Rest of Asia Pacific which includes India, South Korea, Vietnam, Singapore, and Malaysia. The rising demand for writing instruments such as washable markers in corporate offices is expected to boost the growth of the washable markers market in the Asia Pacific region.
