U.S Washing Machine Cleaner Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 – 2032
U. S Washing Machine Cleaner Market was valued at USD 153.8 million in 2023 and will witness a 6.6% CAGR through 2032, attributed to increased awareness of hygiene and a growing consumer shift toward appliance maintenance. As consumers become more conscious of preventing bacteria, mold, and odor buildup in their washing machines, the demand for specialized cleaning products rises. Additionally, people are increasingly investing in regular maintenance to extend the lifespan of their appliances and avoid costly repairs.
This heightened focus on cleanliness and efficiency is positioning the market for significant growth in the coming years. The U. S washing machine cleaner industry is segmented based on type, function, price range, end-use, distribution channel, and region. The foam segment generated USD 47.5 million in 2023 and will garner 7% CAGR, owing to its ease of use and superior cleaning efficiency.
Foam cleaners are highly effective at penetrating hard-to-reach areas, such as drum crevices and internal components, ensuring thorough removal of dirt, bacteria, and residue. Consumers prefer foam cleaners for their fast-acting formula and ability to eliminate odors. As demand for convenient and efficient cleaning solutions rises, the foam segment continues to gain traction, solidifying its market dominance. The anti-bacterial segment achieved 46% share in 2023 and will reach 6.9% CAGR from 2024 to 2032, driven by growing consumer concerns over hygiene and health.Anti-bacterial cleaners effectively eliminate harmful bacteria, mold, and mildew that accumulate in washing machines, providing deep cleaning and odor removal. As households increasingly prioritize cleanliness and safety, the demand for specialized anti-bacterial products continues to rise. This segment’s ability to ensure a sanitary washing environment makes it a preferred choice, securing its leading position in the market.
This heightened focus on cleanliness and efficiency is positioning the market for significant growth in the coming years. The U. S washing machine cleaner industry is segmented based on type, function, price range, end-use, distribution channel, and region. The foam segment generated USD 47.5 million in 2023 and will garner 7% CAGR, owing to its ease of use and superior cleaning efficiency.
Foam cleaners are highly effective at penetrating hard-to-reach areas, such as drum crevices and internal components, ensuring thorough removal of dirt, bacteria, and residue. Consumers prefer foam cleaners for their fast-acting formula and ability to eliminate odors. As demand for convenient and efficient cleaning solutions rises, the foam segment continues to gain traction, solidifying its market dominance. The anti-bacterial segment achieved 46% share in 2023 and will reach 6.9% CAGR from 2024 to 2032, driven by growing consumer concerns over hygiene and health.Anti-bacterial cleaners effectively eliminate harmful bacteria, mold, and mildew that accumulate in washing machines, providing deep cleaning and odor removal. As households increasingly prioritize cleanliness and safety, the demand for specialized anti-bacterial products continues to rise. This segment’s ability to ensure a sanitary washing environment makes it a preferred choice, securing its leading position in the market.
Report Content
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis, 2018 - 2032
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factors affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.1.7 Retailers
3.2 Impact forces
3.2.1 Growth drivers
3.2.1.1 Increased awareness of hygiene and cleanliness
3.2.1.2 Growing adoption of high-efficiency (HE) washing machines
3.2.1.3 Growing washing machine market
3.2.1.4 Advancements in technology
3.2.2 Industry pitfalls & challenges
3.2.2.1 Consumer awareness and education
3.3 Technology & innovation landscape
3.4 Consumer buying behavior analysis
3.4.1 Demographic trends
3.4.2 Factors affecting buying decision
3.4.3 Consumer product adoption
3.4.4 Preferred distribution channel
3.5 Growth potential analysis
3.6 Regulatory landscape
3.7 Pricing analysis
3.8 Porter’s analysis
3.9 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY TYPE, 2021-2032 (USD MILLION) (MILLION UNITS)
5.1 Key trends
5.2 Foam
5.3 Liquid
5.4 Powder
5.5 Tablet
5.6 Bar
5.7 Others (Capsule, Wipes, etc.)
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY FUNCTION, 2021-2032 (USD MILLION) (MILLION UNITS)
6.1 Key trends
6.2 Anti-bacterial
6.3 Anti-microbial
6.4 Others (Residue free, Streak Free, etc.)
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY PRICE RANGE, 2021-2032 (USD MILLION) (MILLION UNITS)
7.1 Key trends
7.2 Low
7.3 Mid
7.4 High
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY END-USE, 2021-2032 (USD MILLION) (MILLION UNITS)
8.1 Key trends
8.2 Individual
8.3 Commercial
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021-2032 (USD MILLION) (MILLION UNITS)
9.1 Key trends
9.2 Online
9.3 Offline
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY REGION, 2021 – 2032, (USD BILLION) (MILLION UNITS)
10.1 Key trends
10.2 North America
10.2.1 U.S.
CHAPTER 11 COMPANY PROFILES (BUSINESS OVERVIEW, FINANCIAL DATA, PRODUCT LANDSCAPE, STRATEGIC OUTLOOK, SWOT ANALYSIS)
11.1 Amway
11.2 Bosch Home Appliances
11.3 Church & Dwight Co., Inc.
11.4 Diversey
11.5 Electrolux
11.6 Henkel
11.7 Kao Corporation
11.8 LG Electronics
11.9 Miele
11.10 Procter & Gamble
11.11 Reckitt Benckiser
11.12 S.C. Johnson & Son
11.13 Samsung Electronics
11.14 Siemens
11.15 Whirlpool Corporation
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis, 2018 - 2032
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factors affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.1.7 Retailers
3.2 Impact forces
3.2.1 Growth drivers
3.2.1.1 Increased awareness of hygiene and cleanliness
3.2.1.2 Growing adoption of high-efficiency (HE) washing machines
3.2.1.3 Growing washing machine market
3.2.1.4 Advancements in technology
3.2.2 Industry pitfalls & challenges
3.2.2.1 Consumer awareness and education
3.3 Technology & innovation landscape
3.4 Consumer buying behavior analysis
3.4.1 Demographic trends
3.4.2 Factors affecting buying decision
3.4.3 Consumer product adoption
3.4.4 Preferred distribution channel
3.5 Growth potential analysis
3.6 Regulatory landscape
3.7 Pricing analysis
3.8 Porter’s analysis
3.9 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY TYPE, 2021-2032 (USD MILLION) (MILLION UNITS)
5.1 Key trends
5.2 Foam
5.3 Liquid
5.4 Powder
5.5 Tablet
5.6 Bar
5.7 Others (Capsule, Wipes, etc.)
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY FUNCTION, 2021-2032 (USD MILLION) (MILLION UNITS)
6.1 Key trends
6.2 Anti-bacterial
6.3 Anti-microbial
6.4 Others (Residue free, Streak Free, etc.)
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY PRICE RANGE, 2021-2032 (USD MILLION) (MILLION UNITS)
7.1 Key trends
7.2 Low
7.3 Mid
7.4 High
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY END-USE, 2021-2032 (USD MILLION) (MILLION UNITS)
8.1 Key trends
8.2 Individual
8.3 Commercial
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021-2032 (USD MILLION) (MILLION UNITS)
9.1 Key trends
9.2 Online
9.3 Offline
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY REGION, 2021 – 2032, (USD BILLION) (MILLION UNITS)
10.1 Key trends
10.2 North America
10.2.1 U.S.
CHAPTER 11 COMPANY PROFILES (BUSINESS OVERVIEW, FINANCIAL DATA, PRODUCT LANDSCAPE, STRATEGIC OUTLOOK, SWOT ANALYSIS)
11.1 Amway
11.2 Bosch Home Appliances
11.3 Church & Dwight Co., Inc.
11.4 Diversey
11.5 Electrolux
11.6 Henkel
11.7 Kao Corporation
11.8 LG Electronics
11.9 Miele
11.10 Procter & Gamble
11.11 Reckitt Benckiser
11.12 S.C. Johnson & Son
11.13 Samsung Electronics
11.14 Siemens
11.15 Whirlpool Corporation
