Thermoplastic Polyurethane Adhesive Market by Type (Hot Melt Adhesives, Solvent-based Adhesives), Application (Granular, Powder, Liquid), End-Use Industry (Packaging, Textile, Consumer Goods, Automotive) - Global Forecast to 2029
The thermoplastic polyurethane adhesive market size is projected to grow from USD 1.02 billion in 2024 to USD 1.41 billion by 2029, registering a CAGR of 6.7% during the forecast period.
Growth in the TPU adhesive market is mainly driven by increasing demand in industries such as construction, electronics, footwear, and automotive due to excellent properties such as flexibility and durability, along with abrasive and chemical resistance. Moreover, rising awareness of environmental-friendly and sustainable adhesives is also fueling up the demand, as low VOC emissions and recyclable properties are associated with the TPU adhesives. Advances in manufacturing processes as well as the growth of e-commerce are also boosting packaging applications while innovations in product formulations enhance their applicability across many sectors.
“ Hot melt adhesive accounted for the fastest growing in type segment of thermoplastic polyurethane adhesive market in terms of value.”
The hot melt adhesive segment is the fastest-growing in the TPU adhesive market, primarily because of its excellent versatility and performance across diverse industries. TPU-based hot melt adhesives provide superior flexibility, excellent adhesion to a variety of substrates, and resistance to environmental factors such as moisture and temperature fluctuations. The increasing demand for sustainable and eco-friendly adhesive solutions further promotes the use of TPU hot melt adhesives, since they are solvent-free and result in minimal volatile organic compounds (VOCs). Besides, they cure rapidly, and it is easy to apply, thus improving the productivity in the manufacturing processes to match the growing demands for efficiency in industrial operations. Other emerging trends, like lightweight materials in automotive and electronic device assembly, also drive the popularity of TPU hot melt adhesives because they offer reliable bonding without adding much weight. In addition, advancements in TPU formulations have improved heat resistance and durability, thus expanding their applicability in high-performance sectors.
“Granular accounted for the fastest growing in form segment of thermoplastic polyurethane adhesive market in terms of value.”
The granular form segment is the fastest-growing due to convenience, versatility, and compatibility with a vast number of processing techniques. Granules are easy to handle, transport, and store, which makes manufacturers prefer them. This form has a possibility of precise dosing, thus minimizing material waste, which ensures that the adhesives have a consistent quality that is crucial for industries like footwear, packaging, automotive, and electronics. The granules of TPU are specifically designed for the application in extrusion and injection molding. They ensure easy processing, and thus complex adhesive parts can be easily produced. Also, in granular form, adhesive properties like flexibility, durability, heat, and chemical resistance can be tailored according to the requirements of specific industries.
“Consumer goods accounted for the for the fastest growing in end-use industries segment of thermoplastic polyurethane adhesive market in terms of value.”
The consumer goods sector is the fastest growing segment in the TPU adhesives market because versatile, durable, and environmental adhesive solutions are in high demand. As consumers increasingly purchase goods that are of high-quality, lightweight, and aesthetically appealing, TPU adhesives have become absolutely vital for enabling innovative designs with enhanced product performance. This trend is further fueling consumer goods, which in turn have driven demand for robust packaging and labeling solutions, for which TPU adhesives can easily suffice. The technology advancement in the formulations of TPU adhesives has improved their usage in wearable electronics, sports equipment, and lifestyle products that are gaining pace in the market.
“Asia pacific is the fastest growing market for thermoplastic polyurethane adhesive .”
The Asia-Pacific region is the fastest growing market for TPU adhesives, owing to robust industrial growth, rising urbanization, and a growing demand in key sectors for high-performance adhesives. The construction industries in countries such as China, India, and Vietnam represent a significant source of demand for TPU adhesives due to their durability and flexibility and resistance to environmental impacts. In addition, the growth of the electronics and footwear industries in the region creates more demand, as TPU adhesives are highly suitable for bonding complex components and providing product durability. Low manufacturing costs and the availability of key players in the region promote local production and strengthen the supply chain, which also accelerates the growth of the market.
In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the thermoplastic polyurethane adhesive market, and information was gathered from secondary research to determine and verify the market size of several segments.
Research Coverage
This report segments the market for Thermoplastic polyurethane adhesive market on the basis of type, form, end-use industry, and region, and provides estimations for the overall value of the market across various regions. A detailed analysis of key industry players has been conducted to provide insights into their business overviews, products & services, key strategies, and expansions associated with the market for thermoplastic polyurethane adhesive market.
Key benefits of buying this report
This research report is focused on various levels of analysis — industry analysis (industry trends), market ranking analysis of top players, and company profiles, which together provide an overall view of the competitive landscape; emerging and high-growth segments of the thermoplastic polyurethane adhesive market; high-growth regions; and market drivers, restraints, opportunities, and challenges.
The report provides insights on the following pointers:
Growth in the TPU adhesive market is mainly driven by increasing demand in industries such as construction, electronics, footwear, and automotive due to excellent properties such as flexibility and durability, along with abrasive and chemical resistance. Moreover, rising awareness of environmental-friendly and sustainable adhesives is also fueling up the demand, as low VOC emissions and recyclable properties are associated with the TPU adhesives. Advances in manufacturing processes as well as the growth of e-commerce are also boosting packaging applications while innovations in product formulations enhance their applicability across many sectors.
“ Hot melt adhesive accounted for the fastest growing in type segment of thermoplastic polyurethane adhesive market in terms of value.”
The hot melt adhesive segment is the fastest-growing in the TPU adhesive market, primarily because of its excellent versatility and performance across diverse industries. TPU-based hot melt adhesives provide superior flexibility, excellent adhesion to a variety of substrates, and resistance to environmental factors such as moisture and temperature fluctuations. The increasing demand for sustainable and eco-friendly adhesive solutions further promotes the use of TPU hot melt adhesives, since they are solvent-free and result in minimal volatile organic compounds (VOCs). Besides, they cure rapidly, and it is easy to apply, thus improving the productivity in the manufacturing processes to match the growing demands for efficiency in industrial operations. Other emerging trends, like lightweight materials in automotive and electronic device assembly, also drive the popularity of TPU hot melt adhesives because they offer reliable bonding without adding much weight. In addition, advancements in TPU formulations have improved heat resistance and durability, thus expanding their applicability in high-performance sectors.
“Granular accounted for the fastest growing in form segment of thermoplastic polyurethane adhesive market in terms of value.”
The granular form segment is the fastest-growing due to convenience, versatility, and compatibility with a vast number of processing techniques. Granules are easy to handle, transport, and store, which makes manufacturers prefer them. This form has a possibility of precise dosing, thus minimizing material waste, which ensures that the adhesives have a consistent quality that is crucial for industries like footwear, packaging, automotive, and electronics. The granules of TPU are specifically designed for the application in extrusion and injection molding. They ensure easy processing, and thus complex adhesive parts can be easily produced. Also, in granular form, adhesive properties like flexibility, durability, heat, and chemical resistance can be tailored according to the requirements of specific industries.
“Consumer goods accounted for the for the fastest growing in end-use industries segment of thermoplastic polyurethane adhesive market in terms of value.”
The consumer goods sector is the fastest growing segment in the TPU adhesives market because versatile, durable, and environmental adhesive solutions are in high demand. As consumers increasingly purchase goods that are of high-quality, lightweight, and aesthetically appealing, TPU adhesives have become absolutely vital for enabling innovative designs with enhanced product performance. This trend is further fueling consumer goods, which in turn have driven demand for robust packaging and labeling solutions, for which TPU adhesives can easily suffice. The technology advancement in the formulations of TPU adhesives has improved their usage in wearable electronics, sports equipment, and lifestyle products that are gaining pace in the market.
“Asia pacific is the fastest growing market for thermoplastic polyurethane adhesive .”
The Asia-Pacific region is the fastest growing market for TPU adhesives, owing to robust industrial growth, rising urbanization, and a growing demand in key sectors for high-performance adhesives. The construction industries in countries such as China, India, and Vietnam represent a significant source of demand for TPU adhesives due to their durability and flexibility and resistance to environmental impacts. In addition, the growth of the electronics and footwear industries in the region creates more demand, as TPU adhesives are highly suitable for bonding complex components and providing product durability. Low manufacturing costs and the availability of key players in the region promote local production and strengthen the supply chain, which also accelerates the growth of the market.
In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the thermoplastic polyurethane adhesive market, and information was gathered from secondary research to determine and verify the market size of several segments.
- By Company Type: Tier 1 – 50%, Tier 2 – 30%, and Tier 3 – 20%
- By Designation: Managers– 15%, Directors – 20%, and Others – 65%
- By Region: North America – 30%, Europe – 25%, APAC – 35%, the Middle East & Africa –5%, and South America- 5%
Research Coverage
This report segments the market for Thermoplastic polyurethane adhesive market on the basis of type, form, end-use industry, and region, and provides estimations for the overall value of the market across various regions. A detailed analysis of key industry players has been conducted to provide insights into their business overviews, products & services, key strategies, and expansions associated with the market for thermoplastic polyurethane adhesive market.
Key benefits of buying this report
This research report is focused on various levels of analysis — industry analysis (industry trends), market ranking analysis of top players, and company profiles, which together provide an overall view of the competitive landscape; emerging and high-growth segments of the thermoplastic polyurethane adhesive market; high-growth regions; and market drivers, restraints, opportunities, and challenges.
The report provides insights on the following pointers:
- Analysis of drivers: (Rising demand in automotive for durable and flexible bonding solutions), restraints (Availability of cheaper alternatives like acrylic and epoxy adhesives), opportunities (Development of bio-based TPU adhesives for environmentally conscious industries), and challenges (Complex manufacturing processes requiring specialized expertise and equipment) influencing the growth of Thermoplastic polyurethane adhesive market.
- Market Penetration: Comprehensive information on the thermoplastic polyurethane adhesive market offered by top players in the global thermoplastic polyurethane adhesive market.
- Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, in the thermoplastic polyurethane adhesive market.
- Market Development: Comprehensive information about lucrative emerging markets the report analyzes the markets for thermoplastic polyurethane adhesive market across regions.
- Market Capacity: Production capacities of companies producing thermoplastic polyurethane adhesive are provided wherever available with upcoming capacities for the thermoplastic polyurethane adhesive market.
- Competitive Assessment: In-depth assessment of market shares, strategies, products, and manufacturing capabilities of leading players in the thermoplastic polyurethane adhesive market.
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED AND REGIONAL SCOPE
1.3.2 INCLUSIONS AND EXCLUSIONS
1.4 YEARS CONSIDERED
1.5 CURRENCY CONSIDERED
1.6 UNITS CONSIDERED
1.7 LIMITATIONS
1.8 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Key data from primary sources
2.1.2.2 Key primary sources
2.1.2.3 Key participants for primary interviews
2.1.2.4 Breakdown of primary interviews
2.1.2.5 Key industry insights
2.2 BASE NUMBER CALCULATION
2.2.1 SUPPLY-SIDE ANALYSIS
2.2.2 DEMAND-SIDE ANALYSIS
2.3 GROWTH FORECAST
2.3.1 SUPPLY SIDE
2.3.2 DEMAND SIDE
2.4 MARKET SIZE ESTIMATION
2.4.1 BOTTOM-UP APPROACH
2.4.2 TOP-DOWN APPROACH
2.5 DATA TRIANGULATION
2.6 RESEARCH ASSUMPTIONS
2.7 GROWTH FORECAST
2.8 RISK ASSESSMENT
2.9 FACTOR ANALYSIS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN THERMOPLASTIC
POLYURETHANE ADHESIVE MARKET
4.2 THERMOPLASTIC POLYURETHANE ADHESIVE MARKET, BY TYPE
4.3 THERMOPLASTIC POLYURETHANE ADHESIVE MARKET, BY END-USE INDUSTRY
4.4 THERMOPLASTIC POLYURETHANE ADHESIVE MARKET, BY COUNTRY
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Rising demand for TPU adhesives as durable and flexible bonding solutions in automotive sector
5.2.1.2 Excellent adhesion to diverse materials (leather, metals,
plastics, and fabrics)
5.2.2 RESTRAINTS
5.2.2.1 Availability of low-cost alternatives (acrylic and epoxy adhesives)
5.2.2.2 High viscosity associated with thermoplastic hotmelt adhesives
5.2.3 OPPORTUNITIES
5.2.3.1 Development of bio-based TPU adhesives for environmentally conscious industries and sectors
5.2.3.2 Integration of TPU adhesives into smart textiles and wearables
to enhance bonding and flexibility
5.2.4 CHALLENGES
5.2.4.1 Complex manufacturing processes requiring specialized
expertise and equipment
5.3 IMPACT OF GENERATIVE AI/AI ON THERMOPLASTIC POLYURETHANE
ADHESIVE MARKET
5.3.1 MATERIAL INNOVATION AND OPTIMIZATION
5.3.2 ENHANCEMENT OF PRODUCT CUSTOMIZATION
5.3.3 ENHANCEMENT OF MANUFACTURING EFFICIENCY
5.3.4 QUALITY CONTROL
5.3.5 FORECASTING & PLANNING
5.3.6 COST REDUCTION AND RISK MANAGEMENT
6 INDUSTRY TRENDS
6.1 INTRODUCTION
6.2 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
6.3 SUPPLY CHAIN ANALYSIS
6.4 INVESTMENT AND FUNDING SCENARIO
6.5 PRICING ANALYSIS
6.5.1 AVERAGE SELLING PRICE TREND, BY REGION
6.5.2 AVERAGE SELLING PRICE TREND, BY TYPE
6.5.3 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TYPE
6.6 ECOSYSTEM ANALYSIS
6.7 TECHNOLOGY ANALYSIS
6.7.1 KEY TECHNOLOGIES
6.7.2 COMPLEMENTARY TECHNOLOGIES
6.7.3 ADJACENT TECHNOLOGIES
6.8 PATENT ANALYSIS
6.8.1 METHODOLOGY
6.8.2 GRANTED PATENTS
6.8.2.1 Patent publication trends
6.8.3 INSIGHTS
6.8.4 LEGAL STATUS
6.8.5 JURISDICTION ANALYSIS
6.8.6 TOP APPLICANTS
6.9 TRADE ANALYSIS
6.9.1 IMPORT SCENARIO (HS CODE 350691)
6.9.2 EXPORT SCENARIO (HS CODE 350691)
6.10 KEY CONFERENCES AND EVENTS, 2025
6.11 TARIFFS, STANDARDS, AND REGULATORY LANDSCAPE
6.11.1 TARIFF ANALYSIS
6.11.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND
OTHER ORGANIZATIONS
6.11.3 STANDARDS AND REGULATIONS
6.12 PORTER’S FIVE FORCES ANALYSIS
6.12.1 THREAT OF NEW ENTRANTS
6.12.2 THREAT OF SUBSTITUTES
6.12.3 BARGAINING POWER OF SUPPLIERS
6.12.4 BARGAINING POWER OF BUYERS
6.12.5 INTENSITY OF COMPETITIVE RIVALRY
6.13 KEY STAKEHOLDERS AND BUYING CRITERIA
6.13.1 KEY STAKEHOLDERS IN BUYING PROCESS
6.13.2 BUYING CRITERIA
6.14 MACROECONOMIC OUTLOOK
6.14.1 GDP TRENDS AND FORECASTS, BY COUNTRY
6.15 CASE STUDY ANALYSIS
6.15.1 SYNTHESIS AND OPTIMIZATION OF DUAL-CURING THERMOPLASTIC POLYURETHANE HOTMELT ADHESIVE FOR SEAMLESS BONDING
IN TEXTILES INDUSTRY
6.15.2 TPU-ASSISTED ADHESIVE PDMS FILM FOR VERSATILE BONDING
IN DRY AND UNDERWATER ENVIRONMENTS
7 THERMOPLASTIC POLYURETHANE ADHESIVE MARKET, BY TYPE
7.1 INTRODUCTION
7.2 HOTMELT ADHESIVES
7.2.1 OUTSTANDING ADHESIVE PROPERTIES, FAST SETTING TIME,
AND VERSATILITY TO DRIVE DEMAND
7.3 SOLVENT-BASED ADHESIVES
7.3.1 HIGH ELASTICITY AND LOW-TEMPERATURE RESISTANCE TO PROPEL DEMAND
7.4 WATER-BASED ADHESIVES
7.4.1 LOWER CARBON FOOTPRINT, HIGHER FLEXIBILITY AND STRENGTH,
AND ABRASION RESISTANCE TO FUEL DEMAND
7.5 OTHER TYPES
7.5.1 HYDROPHOBIC ADHESIVES
7.5.2 UV-CURABLE ADHESIVES
8 THERMOPLASTIC POLYURETHANE ADHESIVE MARKET, BY FORM
8.1 INTRODUCTION
8.2 GRANULAR
8.2.1 EASE OF HANDLING, FAST SETTING TIME, AND STRONG BONDING CAPABILITIES TO DRIVE DEMAND
8.3 POWDER
8.3.1 ABILITY TO FORM STRONG BOND WITHOUT USE OF EXTRA SOLVENTS
OR COMPLICATED CURING PROCESSES TO FUEL DEMAND
8.4 LIQUID
8.4.1 HIGH STRENGTH, THERMAL STABILITY, AND SUSTAINABILITY FOR
MODERN MANUFACTURING TO PROPEL DEMAND
9 THERMOPLASTIC POLYURETHANE ADHESIVE MARKET, BY END-USE INDUSTRY
9.1 INTRODUCTION
9.2 PACKAGING
9.2.1 RISING CONSUMER PREFERENCE FOR SUSTAINABLE PACKAGING
TO BOOST DEMAND
9.3 AUTOMOTIVE
9.3.1 ABILITY TO PROVIDE STRONG, DURABLE BONDS WITHOUT ADDING SIGNIFICANT WEIGHT TO DRIVE DEMAND
9.4 BUILDING & CONSTRUCTION
9.4.1 ENHANCEMENT OF BUILDING MATERIAL PERFORMANCE WITH SUPERIOR BONDING STRENGTH TO FUEL DEMAND
9.5 ELECTRONICS
9.5.1 ELECTRICAL INSULATION AND MOISTURE RESISTANCE FEATURES
TO DRIVE DEMAND
9.6 CONSUMER GOODS
9.6.1 EXCELLENT ADHESION TO VARIOUS MATERIALS, INCLUDING FABRICS, LEATHER, RUBBER, PLASTICS, AND METALS, TO DRIVE DEMAND
9.7 TEXTILES
9.7.1 SEAMLESS TEXTILE BONDING WITHOUT COMPROMISING FABRIC’S SOFTNESS, STRETCHABILITY, OR BREATHABILITY TO FUEL DEMAND
9.8 OTHER END-USE INDUSTRIES
9.8.1 MEDICAL & HEALTHCARE
9.8.2 AEROSPACE
10 THERMOPLASTIC POLYURETHANE ADHESIVE MARKET, BY REGION
10.1 INTRODUCTION
10.2 ASIA PACIFIC
10.2.1 CHINA
10.2.1.1 Rising automobile production to drive demand
10.2.2 JAPAN
10.2.2.1 High manufacturing of advanced robotics and consumer
electronics to fuel demand
10.2.3 INDIA
10.2.3.1 Increased production of sports shoes and performance
apparel to boost demand
10.2.4 SOUTH KOREA
10.2.4.1 Increased investments in R&D for high-quality materials
to drive market
10.2.5 REST OF ASIA PACIFIC
10.3 NORTH AMERICA
10.3.1 US
10.3.1.1 Rising demand for sustainable packaging with expanding
e-commerce industry to drive market
10.3.2 CANADA
10.3.2.1 Rising demand for durable adhesives in construction industry
to drive market
10.3.3 MEXICO
10.3.3.1 Emergence as manufacturing hub to drive demand
10.4 EUROPE
10.4.1 GERMANY
10.4.1.1 Presence of leading TPU adhesive manufacturers and expanding automotive sector to fuel market growth
10.4.2 ITALY
10.4.2.1 Booming fashion and textile industries to drive market
10.4.3 FRANCE
10.4.3.1 Presence of large automotive, industrial manufacturing,
and chemical sectors to boost market growth
10.4.4 UK
10.4.4.1 High focus on environmental sustainability and circular economy principles to drive market
10.4.5 SPAIN
10.4.5.1 Increasing commitment to sustainability and waste reduction
to fuel market growth
10.4.6 RUSSIA
10.4.6.1 Rising infrastructure development to boost market growth
10.4.7 REST OF EUROPE
10.5 MIDDLE EAST & AFRICA
10.5.1 GCC COUNTRIES
10.5.1.1 Saudi Arabia
10.5.1.1.1 Growing market for sustainable, high-performance consumer goods materials with Vision 2030 initiatives
to drive demand
10.5.1.2 UAE
10.5.1.2.1 Strategic location and economic diversification to
drive market
10.5.1.3 Rest of GCC countries
10.5.2 SOUTH AFRICA
10.5.2.1 Growing use of TPU adhesives in automotive industry to drive market
10.5.3 REST OF MIDDLE EAST & AFRICA
10.6 SOUTH AMERICA
10.6.1 ARGENTINA
10.6.1.1 High focus on economic modernization to drive demand
10.6.2 BRAZIL
10.6.2.1 Rising footwear manufacturing to spur demand
10.6.3 REST OF SOUTH AMERICA
11 COMPETITIVE LANDSCAPE
11.1 INTRODUCTION
11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
11.3 MARKET SHARE ANALYSIS
11.4 REVENUE ANALYSIS
11.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
11.5.1 STARS
11.5.2 EMERGING LEADERS
11.5.3 PERVASIVE PLAYERS
11.5.4 PARTICIPANTS
11.5.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023
11.5.5.1 Company footprint
11.5.5.2 Type footprint
11.5.5.3 Form footprint
11.5.5.4 End-use industry footprint
11.5.5.5 Region footprint
11.6 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023
11.6.1 PROGRESSIVE COMPANIES
11.6.2 RESPONSIVE COMPANIES
11.6.3 DYNAMIC COMPANIES
11.6.4 STARTING BLOCKS
11.6.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023
11.6.5.1 Detailed list of key startups/SMEs
11.6.5.2 Competitive benchmarking of key startups/SMEs
11.7 BRAND/PRODUCT COMPARATIVE ANALYSIS
11.8 COMPANY VALUATION AND FINANCIAL METRICS
11.9 COMPETITIVE SCENARIO
11.9.1 PRODUCT LAUNCHES
11.9.2 DEALS
11.9.3 EXPANSIONS
11.9.4 OTHERS
12 COMPANY PROFILES
12.1 KEY PLAYERS
12.1.1 BASF
12.1.1.1 Business overview
12.1.1.2 Products/Solutions/Services offered
12.1.1.3 Recent developments
12.1.1.3.1 Expansions
12.1.1.4 MnM view
12.1.1.4.1 Key strengths/Right to win
12.1.1.4.2 Strategic choices
12.1.1.4.3 Weaknesses/Competitive threats
12.1.2 THE LUBRIZOL CORPORATION
12.1.2.1 Business overview
12.1.2.2 Products/Solutions/Services offered
12.1.2.3 Recent developments
12.1.2.3.1 Product launches
12.1.2.3.2 Expansions
12.1.2.4 MnM view
12.1.2.4.1 Key strengths/Right to win
12.1.2.4.2 Strategic choices
12.1.2.4.3 Weaknesses/Competitive threats
12.1.3 COVESTRO AG
12.1.3.1 Business overview
12.1.3.2 Products/Solutions/Services offered
12.1.3.3 Recent developments
12.1.3.3.1 Expansions
12.1.3.3.2 Others
12.1.3.4 MnM view
12.1.3.4.1 Key strengths/Right to win
12.1.3.4.2 Strategic choices
12.1.3.4.3 Weaknesses/Competitive threats
12.1.4 HUNTSMAN INTERNATIONAL LLC
12.1.4.1 Business overview
12.1.4.2 Products/Solutions/Services offered
12.1.4.3 Recent developments
12.1.4.3.1 Others
12.1.4.4 MnM view
12.1.4.4.1 Key strengths/Right to win
12.1.4.4.2 Strategic choices
12.1.4.4.3 Weaknesses/Competitive threats
12.1.5 WANHUA
12.1.5.1 Business overview
12.1.5.2 Products/Solutions/Services offered
12.1.5.3 Recent developments
12.1.5.3.1 Product launches
12.1.5.3.2 Deals
12.1.5.3.3 Others
12.1.5.4 MnM view
12.1.5.4.1 Key strengths/Right to win
12.1.5.4.2 Strategic choices
12.1.5.4.3 Weaknesses/Competitive threats
12.1.6 HENKEL AG & CO. KGAA
12.1.6.1 Business overview
12.1.6.2 Products/Solutions/Services offered
12.1.6.3 Recent developments
12.1.6.3.1 Expansions
12.1.6.4 MnM view
12.1.6.4.1 Key strengths/Right to win
12.1.6.4.2 Strategic choices
12.1.6.4.3 Weaknesses/Competitive threats
12.1.7 H.B. FULLER
12.1.7.1 Business overview
12.1.7.2 Products/Solutions/Services offered
12.1.7.3 MnM view
12.1.7.3.1 Key strengths/Right to win
12.1.7.3.2 Strategic choices
12.1.7.3.3 Weaknesses/Competitive threats
12.1.8 DIC CORPORATION
12.1.8.1 Business overview
12.1.8.2 Products/Solutions/Services offered
12.1.8.3 MnM view
12.1.8.3.1 Key strengths/Right to win
12.1.8.3.2 Strategic choices
12.1.8.3.3 Weaknesses/Competitive threats
12.1.9 SHANDONG INOV POLYURETHANE CO., LTD.
12.1.9.1 Business overview
12.1.9.2 Products/Solutions/Services offered
12.1.9.3 MnM view
12.1.9.3.1 Key strengths/Right to win
12.1.9.3.2 Strategic choices
12.1.9.3.3 Weaknesses/Competitive threats
12.1.10 ARKEMA
12.1.10.1 Business overview
12.1.10.2 Products/Solutions/Services offered
12.1.10.3 Recent developments
12.1.10.3.1 Others
12.1.10.4 MnM view
12.1.10.4.1 Key strengths/Right to win
12.1.10.4.2 Strategic choices
12.1.10.4.3 Weaknesses/Competitive threats
12.1.11 NANPAO RESINS CHEMICAL GROUP
12.1.11.1 Business overview
12.1.11.2 Products/Solutions/Services offered
12.1.11.3 MnM view
12.1.11.3.1 Key strengths/Right to win
12.1.11.3.2 Strategic choices
12.1.11.3.3 Weaknesses/Competitive threats
12.1.12 HUAFON
12.1.12.1 Business overview
12.1.12.2 Products/Solutions/Services offered
12.1.12.3 MnM view
12.1.12.3.1 Key strengths/Right to win
12.1.12.3.2 Strategic choices
12.1.12.3.3 Weaknesses/Competitive threats
12.2 OTHER PLAYERS
12.2.1 GERLINGER INDUSTRIES GMBH
12.2.2 GREAT EASTERN RESINS INDUSTRIAL CO. LTD.
12.2.3 MIRACLL CHEMICALS CO., LTD.
12.2.4 TAIWAN PU CORPORATION
12.2.5 TIANYANG NEW MATERIALS (SHANGHAI) TECHNOLOGY CO., LTD.
12.2.6 COATING P. MATERIALS CO., LTD.
12.2.7 GUANGDONG SUNTIP NEW MATERIAL CO., LTD.
12.2.8 SUNDOW POLYMERS CO., LTD.
12.2.9 DONGSUNG
12.2.10 YANTAI LINGHUA NEW MATERIAL CO., LTD.
12.2.11 XIAMEN KEYUAN PLASTIC CO., LTD
12.2.12 SUN YANG GLOBAL CO. LTD.
12.2.13 ABIFOR
12.2.14 EPAFLEX POLYURETHANES SPA
12.2.15 TAIWAN FREE RADICAL P.M. CO., LTD.
13 APPENDIX
13.1 DISCUSSION GUIDE
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
13.3 CUSTOMIZATION OPTIONS
13.4 RELATED REPORTS
13.5 AUTHOR DETAILS
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED AND REGIONAL SCOPE
1.3.2 INCLUSIONS AND EXCLUSIONS
1.4 YEARS CONSIDERED
1.5 CURRENCY CONSIDERED
1.6 UNITS CONSIDERED
1.7 LIMITATIONS
1.8 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Key data from primary sources
2.1.2.2 Key primary sources
2.1.2.3 Key participants for primary interviews
2.1.2.4 Breakdown of primary interviews
2.1.2.5 Key industry insights
2.2 BASE NUMBER CALCULATION
2.2.1 SUPPLY-SIDE ANALYSIS
2.2.2 DEMAND-SIDE ANALYSIS
2.3 GROWTH FORECAST
2.3.1 SUPPLY SIDE
2.3.2 DEMAND SIDE
2.4 MARKET SIZE ESTIMATION
2.4.1 BOTTOM-UP APPROACH
2.4.2 TOP-DOWN APPROACH
2.5 DATA TRIANGULATION
2.6 RESEARCH ASSUMPTIONS
2.7 GROWTH FORECAST
2.8 RISK ASSESSMENT
2.9 FACTOR ANALYSIS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN THERMOPLASTIC
POLYURETHANE ADHESIVE MARKET
4.2 THERMOPLASTIC POLYURETHANE ADHESIVE MARKET, BY TYPE
4.3 THERMOPLASTIC POLYURETHANE ADHESIVE MARKET, BY END-USE INDUSTRY
4.4 THERMOPLASTIC POLYURETHANE ADHESIVE MARKET, BY COUNTRY
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Rising demand for TPU adhesives as durable and flexible bonding solutions in automotive sector
5.2.1.2 Excellent adhesion to diverse materials (leather, metals,
plastics, and fabrics)
5.2.2 RESTRAINTS
5.2.2.1 Availability of low-cost alternatives (acrylic and epoxy adhesives)
5.2.2.2 High viscosity associated with thermoplastic hotmelt adhesives
5.2.3 OPPORTUNITIES
5.2.3.1 Development of bio-based TPU adhesives for environmentally conscious industries and sectors
5.2.3.2 Integration of TPU adhesives into smart textiles and wearables
to enhance bonding and flexibility
5.2.4 CHALLENGES
5.2.4.1 Complex manufacturing processes requiring specialized
expertise and equipment
5.3 IMPACT OF GENERATIVE AI/AI ON THERMOPLASTIC POLYURETHANE
ADHESIVE MARKET
5.3.1 MATERIAL INNOVATION AND OPTIMIZATION
5.3.2 ENHANCEMENT OF PRODUCT CUSTOMIZATION
5.3.3 ENHANCEMENT OF MANUFACTURING EFFICIENCY
5.3.4 QUALITY CONTROL
5.3.5 FORECASTING & PLANNING
5.3.6 COST REDUCTION AND RISK MANAGEMENT
6 INDUSTRY TRENDS
6.1 INTRODUCTION
6.2 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
6.3 SUPPLY CHAIN ANALYSIS
6.4 INVESTMENT AND FUNDING SCENARIO
6.5 PRICING ANALYSIS
6.5.1 AVERAGE SELLING PRICE TREND, BY REGION
6.5.2 AVERAGE SELLING PRICE TREND, BY TYPE
6.5.3 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TYPE
6.6 ECOSYSTEM ANALYSIS
6.7 TECHNOLOGY ANALYSIS
6.7.1 KEY TECHNOLOGIES
6.7.2 COMPLEMENTARY TECHNOLOGIES
6.7.3 ADJACENT TECHNOLOGIES
6.8 PATENT ANALYSIS
6.8.1 METHODOLOGY
6.8.2 GRANTED PATENTS
6.8.2.1 Patent publication trends
6.8.3 INSIGHTS
6.8.4 LEGAL STATUS
6.8.5 JURISDICTION ANALYSIS
6.8.6 TOP APPLICANTS
6.9 TRADE ANALYSIS
6.9.1 IMPORT SCENARIO (HS CODE 350691)
6.9.2 EXPORT SCENARIO (HS CODE 350691)
6.10 KEY CONFERENCES AND EVENTS, 2025
6.11 TARIFFS, STANDARDS, AND REGULATORY LANDSCAPE
6.11.1 TARIFF ANALYSIS
6.11.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND
OTHER ORGANIZATIONS
6.11.3 STANDARDS AND REGULATIONS
6.12 PORTER’S FIVE FORCES ANALYSIS
6.12.1 THREAT OF NEW ENTRANTS
6.12.2 THREAT OF SUBSTITUTES
6.12.3 BARGAINING POWER OF SUPPLIERS
6.12.4 BARGAINING POWER OF BUYERS
6.12.5 INTENSITY OF COMPETITIVE RIVALRY
6.13 KEY STAKEHOLDERS AND BUYING CRITERIA
6.13.1 KEY STAKEHOLDERS IN BUYING PROCESS
6.13.2 BUYING CRITERIA
6.14 MACROECONOMIC OUTLOOK
6.14.1 GDP TRENDS AND FORECASTS, BY COUNTRY
6.15 CASE STUDY ANALYSIS
6.15.1 SYNTHESIS AND OPTIMIZATION OF DUAL-CURING THERMOPLASTIC POLYURETHANE HOTMELT ADHESIVE FOR SEAMLESS BONDING
IN TEXTILES INDUSTRY
6.15.2 TPU-ASSISTED ADHESIVE PDMS FILM FOR VERSATILE BONDING
IN DRY AND UNDERWATER ENVIRONMENTS
7 THERMOPLASTIC POLYURETHANE ADHESIVE MARKET, BY TYPE
7.1 INTRODUCTION
7.2 HOTMELT ADHESIVES
7.2.1 OUTSTANDING ADHESIVE PROPERTIES, FAST SETTING TIME,
AND VERSATILITY TO DRIVE DEMAND
7.3 SOLVENT-BASED ADHESIVES
7.3.1 HIGH ELASTICITY AND LOW-TEMPERATURE RESISTANCE TO PROPEL DEMAND
7.4 WATER-BASED ADHESIVES
7.4.1 LOWER CARBON FOOTPRINT, HIGHER FLEXIBILITY AND STRENGTH,
AND ABRASION RESISTANCE TO FUEL DEMAND
7.5 OTHER TYPES
7.5.1 HYDROPHOBIC ADHESIVES
7.5.2 UV-CURABLE ADHESIVES
8 THERMOPLASTIC POLYURETHANE ADHESIVE MARKET, BY FORM
8.1 INTRODUCTION
8.2 GRANULAR
8.2.1 EASE OF HANDLING, FAST SETTING TIME, AND STRONG BONDING CAPABILITIES TO DRIVE DEMAND
8.3 POWDER
8.3.1 ABILITY TO FORM STRONG BOND WITHOUT USE OF EXTRA SOLVENTS
OR COMPLICATED CURING PROCESSES TO FUEL DEMAND
8.4 LIQUID
8.4.1 HIGH STRENGTH, THERMAL STABILITY, AND SUSTAINABILITY FOR
MODERN MANUFACTURING TO PROPEL DEMAND
9 THERMOPLASTIC POLYURETHANE ADHESIVE MARKET, BY END-USE INDUSTRY
9.1 INTRODUCTION
9.2 PACKAGING
9.2.1 RISING CONSUMER PREFERENCE FOR SUSTAINABLE PACKAGING
TO BOOST DEMAND
9.3 AUTOMOTIVE
9.3.1 ABILITY TO PROVIDE STRONG, DURABLE BONDS WITHOUT ADDING SIGNIFICANT WEIGHT TO DRIVE DEMAND
9.4 BUILDING & CONSTRUCTION
9.4.1 ENHANCEMENT OF BUILDING MATERIAL PERFORMANCE WITH SUPERIOR BONDING STRENGTH TO FUEL DEMAND
9.5 ELECTRONICS
9.5.1 ELECTRICAL INSULATION AND MOISTURE RESISTANCE FEATURES
TO DRIVE DEMAND
9.6 CONSUMER GOODS
9.6.1 EXCELLENT ADHESION TO VARIOUS MATERIALS, INCLUDING FABRICS, LEATHER, RUBBER, PLASTICS, AND METALS, TO DRIVE DEMAND
9.7 TEXTILES
9.7.1 SEAMLESS TEXTILE BONDING WITHOUT COMPROMISING FABRIC’S SOFTNESS, STRETCHABILITY, OR BREATHABILITY TO FUEL DEMAND
9.8 OTHER END-USE INDUSTRIES
9.8.1 MEDICAL & HEALTHCARE
9.8.2 AEROSPACE
10 THERMOPLASTIC POLYURETHANE ADHESIVE MARKET, BY REGION
10.1 INTRODUCTION
10.2 ASIA PACIFIC
10.2.1 CHINA
10.2.1.1 Rising automobile production to drive demand
10.2.2 JAPAN
10.2.2.1 High manufacturing of advanced robotics and consumer
electronics to fuel demand
10.2.3 INDIA
10.2.3.1 Increased production of sports shoes and performance
apparel to boost demand
10.2.4 SOUTH KOREA
10.2.4.1 Increased investments in R&D for high-quality materials
to drive market
10.2.5 REST OF ASIA PACIFIC
10.3 NORTH AMERICA
10.3.1 US
10.3.1.1 Rising demand for sustainable packaging with expanding
e-commerce industry to drive market
10.3.2 CANADA
10.3.2.1 Rising demand for durable adhesives in construction industry
to drive market
10.3.3 MEXICO
10.3.3.1 Emergence as manufacturing hub to drive demand
10.4 EUROPE
10.4.1 GERMANY
10.4.1.1 Presence of leading TPU adhesive manufacturers and expanding automotive sector to fuel market growth
10.4.2 ITALY
10.4.2.1 Booming fashion and textile industries to drive market
10.4.3 FRANCE
10.4.3.1 Presence of large automotive, industrial manufacturing,
and chemical sectors to boost market growth
10.4.4 UK
10.4.4.1 High focus on environmental sustainability and circular economy principles to drive market
10.4.5 SPAIN
10.4.5.1 Increasing commitment to sustainability and waste reduction
to fuel market growth
10.4.6 RUSSIA
10.4.6.1 Rising infrastructure development to boost market growth
10.4.7 REST OF EUROPE
10.5 MIDDLE EAST & AFRICA
10.5.1 GCC COUNTRIES
10.5.1.1 Saudi Arabia
10.5.1.1.1 Growing market for sustainable, high-performance consumer goods materials with Vision 2030 initiatives
to drive demand
10.5.1.2 UAE
10.5.1.2.1 Strategic location and economic diversification to
drive market
10.5.1.3 Rest of GCC countries
10.5.2 SOUTH AFRICA
10.5.2.1 Growing use of TPU adhesives in automotive industry to drive market
10.5.3 REST OF MIDDLE EAST & AFRICA
10.6 SOUTH AMERICA
10.6.1 ARGENTINA
10.6.1.1 High focus on economic modernization to drive demand
10.6.2 BRAZIL
10.6.2.1 Rising footwear manufacturing to spur demand
10.6.3 REST OF SOUTH AMERICA
11 COMPETITIVE LANDSCAPE
11.1 INTRODUCTION
11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
11.3 MARKET SHARE ANALYSIS
11.4 REVENUE ANALYSIS
11.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
11.5.1 STARS
11.5.2 EMERGING LEADERS
11.5.3 PERVASIVE PLAYERS
11.5.4 PARTICIPANTS
11.5.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023
11.5.5.1 Company footprint
11.5.5.2 Type footprint
11.5.5.3 Form footprint
11.5.5.4 End-use industry footprint
11.5.5.5 Region footprint
11.6 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023
11.6.1 PROGRESSIVE COMPANIES
11.6.2 RESPONSIVE COMPANIES
11.6.3 DYNAMIC COMPANIES
11.6.4 STARTING BLOCKS
11.6.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023
11.6.5.1 Detailed list of key startups/SMEs
11.6.5.2 Competitive benchmarking of key startups/SMEs
11.7 BRAND/PRODUCT COMPARATIVE ANALYSIS
11.8 COMPANY VALUATION AND FINANCIAL METRICS
11.9 COMPETITIVE SCENARIO
11.9.1 PRODUCT LAUNCHES
11.9.2 DEALS
11.9.3 EXPANSIONS
11.9.4 OTHERS
12 COMPANY PROFILES
12.1 KEY PLAYERS
12.1.1 BASF
12.1.1.1 Business overview
12.1.1.2 Products/Solutions/Services offered
12.1.1.3 Recent developments
12.1.1.3.1 Expansions
12.1.1.4 MnM view
12.1.1.4.1 Key strengths/Right to win
12.1.1.4.2 Strategic choices
12.1.1.4.3 Weaknesses/Competitive threats
12.1.2 THE LUBRIZOL CORPORATION
12.1.2.1 Business overview
12.1.2.2 Products/Solutions/Services offered
12.1.2.3 Recent developments
12.1.2.3.1 Product launches
12.1.2.3.2 Expansions
12.1.2.4 MnM view
12.1.2.4.1 Key strengths/Right to win
12.1.2.4.2 Strategic choices
12.1.2.4.3 Weaknesses/Competitive threats
12.1.3 COVESTRO AG
12.1.3.1 Business overview
12.1.3.2 Products/Solutions/Services offered
12.1.3.3 Recent developments
12.1.3.3.1 Expansions
12.1.3.3.2 Others
12.1.3.4 MnM view
12.1.3.4.1 Key strengths/Right to win
12.1.3.4.2 Strategic choices
12.1.3.4.3 Weaknesses/Competitive threats
12.1.4 HUNTSMAN INTERNATIONAL LLC
12.1.4.1 Business overview
12.1.4.2 Products/Solutions/Services offered
12.1.4.3 Recent developments
12.1.4.3.1 Others
12.1.4.4 MnM view
12.1.4.4.1 Key strengths/Right to win
12.1.4.4.2 Strategic choices
12.1.4.4.3 Weaknesses/Competitive threats
12.1.5 WANHUA
12.1.5.1 Business overview
12.1.5.2 Products/Solutions/Services offered
12.1.5.3 Recent developments
12.1.5.3.1 Product launches
12.1.5.3.2 Deals
12.1.5.3.3 Others
12.1.5.4 MnM view
12.1.5.4.1 Key strengths/Right to win
12.1.5.4.2 Strategic choices
12.1.5.4.3 Weaknesses/Competitive threats
12.1.6 HENKEL AG & CO. KGAA
12.1.6.1 Business overview
12.1.6.2 Products/Solutions/Services offered
12.1.6.3 Recent developments
12.1.6.3.1 Expansions
12.1.6.4 MnM view
12.1.6.4.1 Key strengths/Right to win
12.1.6.4.2 Strategic choices
12.1.6.4.3 Weaknesses/Competitive threats
12.1.7 H.B. FULLER
12.1.7.1 Business overview
12.1.7.2 Products/Solutions/Services offered
12.1.7.3 MnM view
12.1.7.3.1 Key strengths/Right to win
12.1.7.3.2 Strategic choices
12.1.7.3.3 Weaknesses/Competitive threats
12.1.8 DIC CORPORATION
12.1.8.1 Business overview
12.1.8.2 Products/Solutions/Services offered
12.1.8.3 MnM view
12.1.8.3.1 Key strengths/Right to win
12.1.8.3.2 Strategic choices
12.1.8.3.3 Weaknesses/Competitive threats
12.1.9 SHANDONG INOV POLYURETHANE CO., LTD.
12.1.9.1 Business overview
12.1.9.2 Products/Solutions/Services offered
12.1.9.3 MnM view
12.1.9.3.1 Key strengths/Right to win
12.1.9.3.2 Strategic choices
12.1.9.3.3 Weaknesses/Competitive threats
12.1.10 ARKEMA
12.1.10.1 Business overview
12.1.10.2 Products/Solutions/Services offered
12.1.10.3 Recent developments
12.1.10.3.1 Others
12.1.10.4 MnM view
12.1.10.4.1 Key strengths/Right to win
12.1.10.4.2 Strategic choices
12.1.10.4.3 Weaknesses/Competitive threats
12.1.11 NANPAO RESINS CHEMICAL GROUP
12.1.11.1 Business overview
12.1.11.2 Products/Solutions/Services offered
12.1.11.3 MnM view
12.1.11.3.1 Key strengths/Right to win
12.1.11.3.2 Strategic choices
12.1.11.3.3 Weaknesses/Competitive threats
12.1.12 HUAFON
12.1.12.1 Business overview
12.1.12.2 Products/Solutions/Services offered
12.1.12.3 MnM view
12.1.12.3.1 Key strengths/Right to win
12.1.12.3.2 Strategic choices
12.1.12.3.3 Weaknesses/Competitive threats
12.2 OTHER PLAYERS
12.2.1 GERLINGER INDUSTRIES GMBH
12.2.2 GREAT EASTERN RESINS INDUSTRIAL CO. LTD.
12.2.3 MIRACLL CHEMICALS CO., LTD.
12.2.4 TAIWAN PU CORPORATION
12.2.5 TIANYANG NEW MATERIALS (SHANGHAI) TECHNOLOGY CO., LTD.
12.2.6 COATING P. MATERIALS CO., LTD.
12.2.7 GUANGDONG SUNTIP NEW MATERIAL CO., LTD.
12.2.8 SUNDOW POLYMERS CO., LTD.
12.2.9 DONGSUNG
12.2.10 YANTAI LINGHUA NEW MATERIAL CO., LTD.
12.2.11 XIAMEN KEYUAN PLASTIC CO., LTD
12.2.12 SUN YANG GLOBAL CO. LTD.
12.2.13 ABIFOR
12.2.14 EPAFLEX POLYURETHANES SPA
12.2.15 TAIWAN FREE RADICAL P.M. CO., LTD.
13 APPENDIX
13.1 DISCUSSION GUIDE
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
13.3 CUSTOMIZATION OPTIONS
13.4 RELATED REPORTS
13.5 AUTHOR DETAILS
