Market Research on Sports Towel in China 2016-2020
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In 2015, the output of towel products was about 900,000 tonnes in China, rising by around 3%. The sales revenue of manufacturing towel products was 71 billion, rising by 5%. The output of sports towels was 140,000 tonnes and the sales revenue was RMB12 billion.
According to the 13th five-year plan of sports, the strategy of nationwide fitness will be pushed forward and mass sports will step into a new level. In 2020, there will be 435 million people who regularly take exercise and the area of sports field per capita will reach 1.8 m2.
Sports industry will be improved on scale and quality, as well as consuming level. In 2020, the scale of national sports industry will be over RMB three trillion. The growth rate of sports industry is obviously higher than the rate of the economy and its proportion in the GDP will be reach 1%. Besides, its added value will take more than 30%. And consumption value will take over 2.5% in the disposable income per capita. These improvements will drive sports forward, making it a well prospect. In 2020, the output of sports towels is predicted to be about 180,000 tonnes and the sales revenue will exceed RMB15 billion.
In 2015, the output of towel products was about 900,000 tonnes in China, rising by around 3%. The sales revenue of manufacturing towel products was 71 billion, rising by 5%. The output of sports towels was 140,000 tonnes and the sales revenue was RMB12 billion.
According to the 13th five-year plan of sports, the strategy of nationwide fitness will be pushed forward and mass sports will step into a new level. In 2020, there will be 435 million people who regularly take exercise and the area of sports field per capita will reach 1.8 m2.
Sports industry will be improved on scale and quality, as well as consuming level. In 2020, the scale of national sports industry will be over RMB three trillion. The growth rate of sports industry is obviously higher than the rate of the economy and its proportion in the GDP will be reach 1%. Besides, its added value will take more than 30%. And consumption value will take over 2.5% in the disposable income per capita. These improvements will drive sports forward, making it a well prospect. In 2020, the output of sports towels is predicted to be about 180,000 tonnes and the sales revenue will exceed RMB15 billion.
1 DEVELOPMENT ENVIRONMENT OF SPORTS TOWEL INDUSTRY IN CHINA
1.1 Economy Environment
1.2 Policy Environment
1.3 Social Environment
2 SUPPLY AND DEMAND OF SPORTS TOWEL INDUSTRY IN CHINA, 2011-2015
2.1 Supply
2.2 Demand
2.3 Price
3 INDUSTRIAL CHAINS OF SPORTS TOWEL INDUSTRY IN CHINA
3.1 Upstream
3.2 Downstream
3.2.1 Sports Industry
3.2.2 Outdoor Sports
3.2.3 Fitness Industry
4 IMPORT AND EXPORT OF TERRY TOWEL IN CHINA, 2011-2015
4.1 Import
4.2 Export
5 ANALYSIS OF KEY ENTERPRISES IN CHINA SPORTS TOWEL INDUSTRY
5.1 Sunvim Group Co., Ltd
5.2 Shandong Kingshore Textile Co., Ltd.
5.3 Zhejiang Grace Textile Group
5.4 Nantong Dadong Co., Ltd.
5.5 Jiangsu Canasin Weaving Co., Ltd.
6 FORECAST AND INVESTMENT STRATEGY OF SPORTS TOWEL INDUSTRY IN CHINA, 2016-2020
6.1 Forecast
6.2 Investment Strategy
6.3 Meaning of Strategy Planning
6.3.1 Need for Enterprises’ Transformation and Upgrading
6.3.2 Need for Bigger and Stronger Enterprises
6.3.3 Need for Sustainable Development
6.4 Principles of Strategy Planning
6.4.1 Industrial Policies in China
6.4.2 Law of Industry Development
6.4.3 Resources and Capacity of Enterprises
6.4.4 Predictable Strategic Positioning
6.5 Analysis on Strategy Planning
6.5.1 Comprehensive Strategy Planning
6.5.2 Technical Development Strategies
6.5.3 Regional Strategy Planning
6.5.4 Industrial Strategy Planning
6.5.5 Brand Marketing Strategies
6.5.6 Competitive Strategy Planning
6.6 Key Customer Strategy
6.6.1 Necessity for the Implementation of Key Customer Strategies
6.6.2 Authentication and Confirmation of VIPs of Enterprises
6.6.3 Exploitation and Cultivation of VIPs
6.6.4 Issues to be Solved during Implementation of Key Customer Strategies
6.6.5 Analysis of Marketing Strategy of Key Clients
1.1 Economy Environment
1.2 Policy Environment
1.3 Social Environment
2 SUPPLY AND DEMAND OF SPORTS TOWEL INDUSTRY IN CHINA, 2011-2015
2.1 Supply
2.2 Demand
2.3 Price
3 INDUSTRIAL CHAINS OF SPORTS TOWEL INDUSTRY IN CHINA
3.1 Upstream
3.2 Downstream
3.2.1 Sports Industry
3.2.2 Outdoor Sports
3.2.3 Fitness Industry
4 IMPORT AND EXPORT OF TERRY TOWEL IN CHINA, 2011-2015
4.1 Import
4.2 Export
5 ANALYSIS OF KEY ENTERPRISES IN CHINA SPORTS TOWEL INDUSTRY
5.1 Sunvim Group Co., Ltd
5.2 Shandong Kingshore Textile Co., Ltd.
5.3 Zhejiang Grace Textile Group
5.4 Nantong Dadong Co., Ltd.
5.5 Jiangsu Canasin Weaving Co., Ltd.
6 FORECAST AND INVESTMENT STRATEGY OF SPORTS TOWEL INDUSTRY IN CHINA, 2016-2020
6.1 Forecast
6.2 Investment Strategy
6.3 Meaning of Strategy Planning
6.3.1 Need for Enterprises’ Transformation and Upgrading
6.3.2 Need for Bigger and Stronger Enterprises
6.3.3 Need for Sustainable Development
6.4 Principles of Strategy Planning
6.4.1 Industrial Policies in China
6.4.2 Law of Industry Development
6.4.3 Resources and Capacity of Enterprises
6.4.4 Predictable Strategic Positioning
6.5 Analysis on Strategy Planning
6.5.1 Comprehensive Strategy Planning
6.5.2 Technical Development Strategies
6.5.3 Regional Strategy Planning
6.5.4 Industrial Strategy Planning
6.5.5 Brand Marketing Strategies
6.5.6 Competitive Strategy Planning
6.6 Key Customer Strategy
6.6.1 Necessity for the Implementation of Key Customer Strategies
6.6.2 Authentication and Confirmation of VIPs of Enterprises
6.6.3 Exploitation and Cultivation of VIPs
6.6.4 Issues to be Solved during Implementation of Key Customer Strategies
6.6.5 Analysis of Marketing Strategy of Key Clients
LIST OF FIGURES
Figure 1 Populations of China, 2011-2015
Figure 2 Urbanization rates of China, 2011-2015
Figure 3 Outputs of sports towels in China, 2011-2015
Figure 4 Sales revenues of sports towel industry in China, 2011-2015
Figure 5 Numbers of fitness clubs in China, 2011-2015
Figure 6 Numbers of fitness club members in China, 2011-2015
Figure 7 Sources proportions of imported terry towels in China 2015
Figure 8 Flows proportions of exported terry towels from China 2015
Figure 9 Business proportions of Sunvim Group Co., Ltd for the first half year in 2016
Figure 10 Output forecast of sports towels in China, 2016-2020
Figure 11 Sales revenue forecast of sports towel industry in China, 2016-2020
Figure 1 Populations of China, 2011-2015
Figure 2 Urbanization rates of China, 2011-2015
Figure 3 Outputs of sports towels in China, 2011-2015
Figure 4 Sales revenues of sports towel industry in China, 2011-2015
Figure 5 Numbers of fitness clubs in China, 2011-2015
Figure 6 Numbers of fitness club members in China, 2011-2015
Figure 7 Sources proportions of imported terry towels in China 2015
Figure 8 Flows proportions of exported terry towels from China 2015
Figure 9 Business proportions of Sunvim Group Co., Ltd for the first half year in 2016
Figure 10 Output forecast of sports towels in China, 2016-2020
Figure 11 Sales revenue forecast of sports towel industry in China, 2016-2020
LIST OF TABLES
Table 1 Major indicators of China national economy in 2016
Table 2 Related policies to sports towel industry in China
Table 3 Population distribution of China in 2015
Table 4 Outputs of towels in China, 2012-2015
Table 5 Sales revenues of towel industry in China, 2012-2015
Table 6 Prices of towels of main brands in China
Table 7 Outputs of yarn in China, 2010-2015
Table 8 Outputs of fibers in China, 2010-2015
Table 9 Numbers of athletes in China, 2010-2015
Table 10 Numbers of first-class athletes in China, 2010-2015
Table 11 Numbers of second -class athletes in China, 2010-2015
Table 12 Numbers of people participating in outdoor sports in China, 2010-2015
Table 13 Volumes of imported terry towels in China, 2011-2015
Table 14 Values of imported terry towels in China, 2011-2015
Table 15 Sources of imported terry towels in China 2015
Table 16 Average prices of imported terry towels in China, 2011-2015
Table 17 Volumes of exported terry towels from China, 2011-2015
Table 18 Values of exported terry towels from China, 2011-2015
Table 19 Flows of exported terry towels from China 2015
Table 20 Average prices of exported terry towels from China, 2011-2015
Table 21 Outputs and sales of towels of Sunvim Group Co., Ltd, 2014-2015
Table 22 Revenues of Sunvim Group Co., Ltd by industries and products for the first half year in 2016
Table 23 Revenues and profits of Sunvim Group Co., Ltd, 2012-2016
Table 24 Regional revenues of Sunvim Group Co., Ltd for the first half year in 2016
Table 25 Competition advantages of Sunvim Group Co., Ltd
Table 26 Revenues and profits of Shandong Kingshore Textile Co., Ltd., 2012-2015
Table 27 Sales profit rates and gross profit rates of Shandong Kingshore Textile Co., Ltd., 2012-2015
Table 28 Revenues and profits of Zhejiang Grace Textile Group, 2013-2015
Table 29 Sales profit rates and gross profit rates of Zhejiang Grace Textile Group, 2013-2015
Table 30 Towel products of Nantong Dadong Co., Ltd.
Table 31 Revenues and profits of Nantong Dadong Co., Ltd., 2013-2015
Table 32 Sales profit rates and gross profit rates of Nantong Dadong Co., Ltd., 2013-2015
Table 33 Revenues and profits of Jiangsu Canasin Weaving Co., Ltd., 2013-2015
Table 34 Sales profit rates and gross profit rates of Jiangsu Canasin Weaving Co., Ltd., 2013-2015
Table 35 Investment strategies of sports towel industry in China
Table 36 Administrative and Strategic Planning of Enterprises to VIPs
Table 1 Major indicators of China national economy in 2016
Table 2 Related policies to sports towel industry in China
Table 3 Population distribution of China in 2015
Table 4 Outputs of towels in China, 2012-2015
Table 5 Sales revenues of towel industry in China, 2012-2015
Table 6 Prices of towels of main brands in China
Table 7 Outputs of yarn in China, 2010-2015
Table 8 Outputs of fibers in China, 2010-2015
Table 9 Numbers of athletes in China, 2010-2015
Table 10 Numbers of first-class athletes in China, 2010-2015
Table 11 Numbers of second -class athletes in China, 2010-2015
Table 12 Numbers of people participating in outdoor sports in China, 2010-2015
Table 13 Volumes of imported terry towels in China, 2011-2015
Table 14 Values of imported terry towels in China, 2011-2015
Table 15 Sources of imported terry towels in China 2015
Table 16 Average prices of imported terry towels in China, 2011-2015
Table 17 Volumes of exported terry towels from China, 2011-2015
Table 18 Values of exported terry towels from China, 2011-2015
Table 19 Flows of exported terry towels from China 2015
Table 20 Average prices of exported terry towels from China, 2011-2015
Table 21 Outputs and sales of towels of Sunvim Group Co., Ltd, 2014-2015
Table 22 Revenues of Sunvim Group Co., Ltd by industries and products for the first half year in 2016
Table 23 Revenues and profits of Sunvim Group Co., Ltd, 2012-2016
Table 24 Regional revenues of Sunvim Group Co., Ltd for the first half year in 2016
Table 25 Competition advantages of Sunvim Group Co., Ltd
Table 26 Revenues and profits of Shandong Kingshore Textile Co., Ltd., 2012-2015
Table 27 Sales profit rates and gross profit rates of Shandong Kingshore Textile Co., Ltd., 2012-2015
Table 28 Revenues and profits of Zhejiang Grace Textile Group, 2013-2015
Table 29 Sales profit rates and gross profit rates of Zhejiang Grace Textile Group, 2013-2015
Table 30 Towel products of Nantong Dadong Co., Ltd.
Table 31 Revenues and profits of Nantong Dadong Co., Ltd., 2013-2015
Table 32 Sales profit rates and gross profit rates of Nantong Dadong Co., Ltd., 2013-2015
Table 33 Revenues and profits of Jiangsu Canasin Weaving Co., Ltd., 2013-2015
Table 34 Sales profit rates and gross profit rates of Jiangsu Canasin Weaving Co., Ltd., 2013-2015
Table 35 Investment strategies of sports towel industry in China
Table 36 Administrative and Strategic Planning of Enterprises to VIPs
