Market Research on Olive Oil in China 2017-2022
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Olive oil production is concentrated in countries along the coast of the Mediterranean Sea, including Spain, Italy, Greece, Tunisia, Turkey, Syria and Morocco, and olive oil produced by the seven countries takes 90% of the total output. Spain, Italy and Greece are the three major producers and exporters of olive oil. China has planted olive since 1960s. In 2016, world output of olive oil was about 2.6 million tonnes, falling by 18%. And the consumption represented 2.8 million tonnes, falling by 2%. From 2012 to 2016, the output’s compound annual growth rate is about 29%. In 2017, the output is forecasted to exceed three million tonnes and the consumption will be close to three million tonnes.
In China, olive planting is mainly located at valleys of Bailong River and Jialing River in Sichuan, Gansu, Shaanxi and Yunnan. Up to the end of 2016, about 5,600 tonnes olive oil was produced and the retail volume was about 38,000 tonnes, rising by 14%. The retail value reached RMB3.9 billion, rising by 14%.
Since a series of supportive policies published by local governments in suitable regions for olive planting has been implemented, planting area of olive will increase at a stable speed. At the same time, technologies of olive oil in China are being improved step by step, which will contribute to the rising trend of olive oil output. In 2022, the output is forecasted to be nearly 13,000 tonnes, the retail volume will be 70,000 tonnes and the retail value will exceed RMB seven billion.
Olive oil production is concentrated in countries along the coast of the Mediterranean Sea, including Spain, Italy, Greece, Tunisia, Turkey, Syria and Morocco, and olive oil produced by the seven countries takes 90% of the total output. Spain, Italy and Greece are the three major producers and exporters of olive oil. China has planted olive since 1960s. In 2016, world output of olive oil was about 2.6 million tonnes, falling by 18%. And the consumption represented 2.8 million tonnes, falling by 2%. From 2012 to 2016, the output’s compound annual growth rate is about 29%. In 2017, the output is forecasted to exceed three million tonnes and the consumption will be close to three million tonnes.
In China, olive planting is mainly located at valleys of Bailong River and Jialing River in Sichuan, Gansu, Shaanxi and Yunnan. Up to the end of 2016, about 5,600 tonnes olive oil was produced and the retail volume was about 38,000 tonnes, rising by 14%. The retail value reached RMB3.9 billion, rising by 14%.
Since a series of supportive policies published by local governments in suitable regions for olive planting has been implemented, planting area of olive will increase at a stable speed. At the same time, technologies of olive oil in China are being improved step by step, which will contribute to the rising trend of olive oil output. In 2022, the output is forecasted to be nearly 13,000 tonnes, the retail volume will be 70,000 tonnes and the retail value will exceed RMB seven billion.
1 GENERAL STATUS OF GLOBAL OLIVE OIL MARKET
2 DEVELOPMENT ENVIRONMENT FOR OLIVE OIL INDUSTRY IN CHINA
2.1 Economy
2.2 Society
2.3 Policy
3 GENERAL STATUS OF CHINA OLIVE OIL MARKET
3.1 Supply
3.2 Demand
3.2.1 Retail Volume
3.2.2 Retail Value
3.3 Balance
3.4 Consumer Survey Analysis
3.4.1 Gender
3.4.2 Age
3.4.3 Educational Background
3.4.4 Income
3.5 Market Survey Analysis
3.5.1 Purchase Type
3.5.2 Brand Awareness
3.5.3 Purchase Frequency
3.5.4 Purchase Channel
3.6 Attitude and Influence of Customers
3.6.1 Price
3.6.2 Promotional Channel
3.7 Regional Retail Scale
4 IMPORT AND EXPORT OF OLIVE OIL IN CHINA
4.1 Virgin Olive Oil
4.1.1 Import
4.1.2 Export
4.2 Refined Olive Oil
4.2.1 Import
4.2.2 Export
5 INDUSTRIAL CHAIN OF OLIVE OIL INDUSTRY IN CHINA
5.1 Upstream
5.1.1 Olive Planting
5.1.2 Olive Production
5.2 Downstream
5.2.1 Catering Industry
5.2.2 Food Industry
5.2.3 Health Product
5.2.4 Cosmetic Industry
6 ANALYSIS OF KEY REGIONS’ OLIVE OIL DISTRIBUTION CHANNELS IN CHINA
6.1 East Region
6.2 South-Central Region
6.3 North Region
6.4 West Region
7 FORECAST AND INVESTMENT SUGGESTIONS OF OLIVE OIL INDUSTRY IN CHINA, 2017-2022
7.1 Forecast
7.2 Investment Suggestion
7.2.1 Meaning of Strategy Planning
7.2.2 Principles of Strategy Planning
7.2.3 Analysis on Strategy Planning
7.2.4 Key Customer Strategy
2 DEVELOPMENT ENVIRONMENT FOR OLIVE OIL INDUSTRY IN CHINA
2.1 Economy
2.2 Society
2.3 Policy
3 GENERAL STATUS OF CHINA OLIVE OIL MARKET
3.1 Supply
3.2 Demand
3.2.1 Retail Volume
3.2.2 Retail Value
3.3 Balance
3.4 Consumer Survey Analysis
3.4.1 Gender
3.4.2 Age
3.4.3 Educational Background
3.4.4 Income
3.5 Market Survey Analysis
3.5.1 Purchase Type
3.5.2 Brand Awareness
3.5.3 Purchase Frequency
3.5.4 Purchase Channel
3.6 Attitude and Influence of Customers
3.6.1 Price
3.6.2 Promotional Channel
3.7 Regional Retail Scale
4 IMPORT AND EXPORT OF OLIVE OIL IN CHINA
4.1 Virgin Olive Oil
4.1.1 Import
4.1.2 Export
4.2 Refined Olive Oil
4.2.1 Import
4.2.2 Export
5 INDUSTRIAL CHAIN OF OLIVE OIL INDUSTRY IN CHINA
5.1 Upstream
5.1.1 Olive Planting
5.1.2 Olive Production
5.2 Downstream
5.2.1 Catering Industry
5.2.2 Food Industry
5.2.3 Health Product
5.2.4 Cosmetic Industry
6 ANALYSIS OF KEY REGIONS’ OLIVE OIL DISTRIBUTION CHANNELS IN CHINA
6.1 East Region
6.2 South-Central Region
6.3 North Region
6.4 West Region
7 FORECAST AND INVESTMENT SUGGESTIONS OF OLIVE OIL INDUSTRY IN CHINA, 2017-2022
7.1 Forecast
7.2 Investment Suggestion
7.2.1 Meaning of Strategy Planning
7.2.2 Principles of Strategy Planning
7.2.3 Analysis on Strategy Planning
7.2.4 Key Customer Strategy
LIST OF FIGURES
Figure 1 China’s GDPs and growth rates, 2011-2016
Figure 2 Populations of China, 2011-2016
Figure 3 Urban populations in China, 2011-2016
Figure 4 Olive oil outputs in China, 2012-2016
Figure 5 Gender distribution of respondents in the olive oil consumer survey
Figure 6 Age distribution of respondents in the olive oil consumer survey
Figure 7 Educational background distribution of respondents in the olive oil consumer survey
Figure 8 Income distribution of respondents in the olive oil consumer survey
Figure 9 Purchase type distribution of respondents in the olive oil consumer survey
Figure 10 Brand awareness of respondents in the olive oil consumer survey
Figure 11 Purchase frequency of respondents in the olive oil consumer survey
Figure 12 Purchase channel distribution of respondents in the olive oil consumer survey
Figure 13 Price distribution acceptable to respondents in the olive oil consumer survey
Figure 14 Channels of respondents receiving information about olive oil
Figure 15 Regional retail distribution of olive oil in China 2016
Figure 16 Retail values of olive oil in North China, 2012-2016
Figure 17 Retail values of olive oil in northeast China, 2012-2016
Figure 18 Retail values of olive oil in east China, 2012-2016
Figure 19 Retail values of olive oil in central China, 2012-2016
Figure 20 Retail values of olive oil in south China, 2012-2016
Figure 21 Retail values of olive oil in west China, 2012-2016
Figure 22 Source distribution of imported virgin olive oil in China 2016
Figure 23 Flow distribution of exported virgin olive oil from China 2016
Figure 24 Source distribution of imported refined olive oil in China 2016
Figure 25 Flow distribution of exported virgin olive oil from China 2016
Figure 26 Sales revenues of health product industry in China, 2012-2017
Figure 27 Numbers of speical cosmetic hospitals in China
Figure 28 Distribution channels in east China
Figure 29 Distribution channels in south-central China
Figure 30 Distribution channels in north China
Figure 31 Distribution channels in west China
Figure 32 Output forecast of olive oil in China, 2017-2022
Figure 33 Retail forecast of olive oil in China, 2017-2022
Figure 34 Retail value forecast of olive oil in China, 2017-2022
Figure 1 China’s GDPs and growth rates, 2011-2016
Figure 2 Populations of China, 2011-2016
Figure 3 Urban populations in China, 2011-2016
Figure 4 Olive oil outputs in China, 2012-2016
Figure 5 Gender distribution of respondents in the olive oil consumer survey
Figure 6 Age distribution of respondents in the olive oil consumer survey
Figure 7 Educational background distribution of respondents in the olive oil consumer survey
Figure 8 Income distribution of respondents in the olive oil consumer survey
Figure 9 Purchase type distribution of respondents in the olive oil consumer survey
Figure 10 Brand awareness of respondents in the olive oil consumer survey
Figure 11 Purchase frequency of respondents in the olive oil consumer survey
Figure 12 Purchase channel distribution of respondents in the olive oil consumer survey
Figure 13 Price distribution acceptable to respondents in the olive oil consumer survey
Figure 14 Channels of respondents receiving information about olive oil
Figure 15 Regional retail distribution of olive oil in China 2016
Figure 16 Retail values of olive oil in North China, 2012-2016
Figure 17 Retail values of olive oil in northeast China, 2012-2016
Figure 18 Retail values of olive oil in east China, 2012-2016
Figure 19 Retail values of olive oil in central China, 2012-2016
Figure 20 Retail values of olive oil in south China, 2012-2016
Figure 21 Retail values of olive oil in west China, 2012-2016
Figure 22 Source distribution of imported virgin olive oil in China 2016
Figure 23 Flow distribution of exported virgin olive oil from China 2016
Figure 24 Source distribution of imported refined olive oil in China 2016
Figure 25 Flow distribution of exported virgin olive oil from China 2016
Figure 26 Sales revenues of health product industry in China, 2012-2017
Figure 27 Numbers of speical cosmetic hospitals in China
Figure 28 Distribution channels in east China
Figure 29 Distribution channels in south-central China
Figure 30 Distribution channels in north China
Figure 31 Distribution channels in west China
Figure 32 Output forecast of olive oil in China, 2017-2022
Figure 33 Retail forecast of olive oil in China, 2017-2022
Figure 34 Retail value forecast of olive oil in China, 2017-2022
LIST OF TABLES
Table 1 World olive oil outputs, 2012-2017
Table 2 World olive oil consumptions, 2012-2017
Table 3 World olive oil balances, 2012-2017
Table 4 China’s GDP distributions, 2014-2016
Table 5 Population distribution in China 2016
Table 6 Per capita consumption expenditures of urban residents in China, 2014-2016
Table 7 Per capita consumption expenditures of rural residents in China, 2014-2016
Table 8 Per capita edible oil consumptions of urban and rural residents in China, 2012-2016
Table 9 Related policies to olive oil industry in China
Table 10 Retail volumes of olive oil in China, 2012-2016
Table 11 Retail values of olive oil in China, 2012-2016
Table 12 Supply and demand balances of olive oil in China, 2012-2016
Table 13 Volumes of imported virgin olive oil in China, 2012-2017
Table 14 Values of imported virgin olive oil in China, 2012-2017
Table 15 Sources of imported virgin olive oil in China 2016
Table 16 Average prices of imported virgin olive oil in China, 2012-2017
Table 17 Volumes of exported virgin olive oil from China, 2012-2017
Table 18 Values of exported virgin olive oil from China, 2012-2017
Table 19 Flows of exported virgin olive oil from China 2016
Table 20 Average prices of exported virgin olive oil from China, 2012-2017
Table 21 Volumes of imported refined olive oil in China, 2012-2017
Table 22 Values of imported refined olive oil in China, 2012-2017
Table 23 Sources of imported refined olive oil in China 2016
Table 24 Average prices of imported refined olive oil in China, 2012-2017
Table 25 Volumes of exported virgin olive oil from China, 2012-2017
Table 26 Values of exported virgin olive oil from China, 2012-2017
Table 27 Flows of exported virgin olive oil from China 2016
Table 28 Average prices of exported virgin olive oil from China, 2012-2017
Table 29 Olive planting areas in China
Table 30 Fresh olive outputs in China
Table 31 Retail values of catering industry in China, 2013-2017
Table 32 Operating revenues of food manufacturing industry in China, 2013-2017
Table 33 Patients of special cosmetic hospitals in China, 2012-2016
Table 34 Administrative and Strategic Planning of Enterprises to VIPs
Table 1 World olive oil outputs, 2012-2017
Table 2 World olive oil consumptions, 2012-2017
Table 3 World olive oil balances, 2012-2017
Table 4 China’s GDP distributions, 2014-2016
Table 5 Population distribution in China 2016
Table 6 Per capita consumption expenditures of urban residents in China, 2014-2016
Table 7 Per capita consumption expenditures of rural residents in China, 2014-2016
Table 8 Per capita edible oil consumptions of urban and rural residents in China, 2012-2016
Table 9 Related policies to olive oil industry in China
Table 10 Retail volumes of olive oil in China, 2012-2016
Table 11 Retail values of olive oil in China, 2012-2016
Table 12 Supply and demand balances of olive oil in China, 2012-2016
Table 13 Volumes of imported virgin olive oil in China, 2012-2017
Table 14 Values of imported virgin olive oil in China, 2012-2017
Table 15 Sources of imported virgin olive oil in China 2016
Table 16 Average prices of imported virgin olive oil in China, 2012-2017
Table 17 Volumes of exported virgin olive oil from China, 2012-2017
Table 18 Values of exported virgin olive oil from China, 2012-2017
Table 19 Flows of exported virgin olive oil from China 2016
Table 20 Average prices of exported virgin olive oil from China, 2012-2017
Table 21 Volumes of imported refined olive oil in China, 2012-2017
Table 22 Values of imported refined olive oil in China, 2012-2017
Table 23 Sources of imported refined olive oil in China 2016
Table 24 Average prices of imported refined olive oil in China, 2012-2017
Table 25 Volumes of exported virgin olive oil from China, 2012-2017
Table 26 Values of exported virgin olive oil from China, 2012-2017
Table 27 Flows of exported virgin olive oil from China 2016
Table 28 Average prices of exported virgin olive oil from China, 2012-2017
Table 29 Olive planting areas in China
Table 30 Fresh olive outputs in China
Table 31 Retail values of catering industry in China, 2013-2017
Table 32 Operating revenues of food manufacturing industry in China, 2013-2017
Table 33 Patients of special cosmetic hospitals in China, 2012-2016
Table 34 Administrative and Strategic Planning of Enterprises to VIPs
