Liquid Detergent Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
The global liquid detergent market size reached US$ 31.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 43.3 Billion by 2028, exhibiting a growth rate (CAGR) of 5.6% during 2023-2028.
Liquid detergent is a cleaning agent in liquid form which is ideal for removing dirt and oils from delicate fabrics. Liquid detergent is made by mixing dry powder in a solution consisting of water and chemicals known as solubilizers which help the water and detergent to blend together evenly. These synthetic surfactants are manufactured from complexation agents, zeolites, bleach, enzymes, etc. Nowadays, liquid detergents are increasingly being used by the consumers as they can be evenly blended in both cold and warm water.
The growing disposable incomes, especially in the developing regions, is escalating the demand for detergent liquid where the customers are inclined to buy products based on a company’s reputation, price and quality. Further, the rising concerns about environmental sustainability has led the manufacturers to focus on eco-friendly laundry detergents made from biodegradable components. This acts as another growth-inducing factor for the global liquid detergent market. Moreover, the aggressive marketing and promotional techniques used by various e-commerce companies to attract the consumers is further boosting the overall market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global liquid detergent market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on product type, end-use and distribution channel.
Breakup by Product Type:
Inorganic Liquid Detergent
Organic Liquid Detergent
Based on the product type, the market has been segmented into inorganic and organic liquid detergents.
Breakup by End-Use:
Residential
Commercial
On the basis of end-use, the market has been segregated as residential and commercial.
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Departmental Stores
Online Stores
Others
Based on the distribution channel, supermarkets and hypermarkets account for the largest market share. Other major distribution channels include convenience stores, departmental stores, online stores and others.
Breakup by Region:
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
Region-wise, the market has been segmented as North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Competitive Landscape:
The competitive landscape of the market has also been examined with some of the key players being Henkel, Procter & Gamble, The Clorox Company, Church & Dwight and Unilever.
This report provides a deep insight into the global liquid detergent market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the liquid detergent industry in any manner.
Key Questions Answered in This Report
1. What was the size of the global liquid detergent market in 2022?
2. What is the expected growth rate of the global liquid detergent market during 2023-2028?
3. What are the key factors driving the global liquid detergent market?
4. What has been the impact of COVID-19 on the global liquid detergent market?
5. What is the breakup of the global liquid detergent market based on product type?
6. What is the breakup of the global liquid detergent market based on the end use?
7. What is the breakup of the global liquid detergent market based on the distribution channel?
8. What are the key regions in the global liquid detergent market?
9. Who are the key players/companies in the global liquid detergent market?
Liquid detergent is a cleaning agent in liquid form which is ideal for removing dirt and oils from delicate fabrics. Liquid detergent is made by mixing dry powder in a solution consisting of water and chemicals known as solubilizers which help the water and detergent to blend together evenly. These synthetic surfactants are manufactured from complexation agents, zeolites, bleach, enzymes, etc. Nowadays, liquid detergents are increasingly being used by the consumers as they can be evenly blended in both cold and warm water.
The growing disposable incomes, especially in the developing regions, is escalating the demand for detergent liquid where the customers are inclined to buy products based on a company’s reputation, price and quality. Further, the rising concerns about environmental sustainability has led the manufacturers to focus on eco-friendly laundry detergents made from biodegradable components. This acts as another growth-inducing factor for the global liquid detergent market. Moreover, the aggressive marketing and promotional techniques used by various e-commerce companies to attract the consumers is further boosting the overall market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global liquid detergent market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on product type, end-use and distribution channel.
Breakup by Product Type:
Inorganic Liquid Detergent
Organic Liquid Detergent
Based on the product type, the market has been segmented into inorganic and organic liquid detergents.
Breakup by End-Use:
Residential
Commercial
On the basis of end-use, the market has been segregated as residential and commercial.
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Departmental Stores
Online Stores
Others
Based on the distribution channel, supermarkets and hypermarkets account for the largest market share. Other major distribution channels include convenience stores, departmental stores, online stores and others.
Breakup by Region:
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
Region-wise, the market has been segmented as North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Competitive Landscape:
The competitive landscape of the market has also been examined with some of the key players being Henkel, Procter & Gamble, The Clorox Company, Church & Dwight and Unilever.
This report provides a deep insight into the global liquid detergent market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the liquid detergent industry in any manner.
Key Questions Answered in This Report
1. What was the size of the global liquid detergent market in 2022?
2. What is the expected growth rate of the global liquid detergent market during 2023-2028?
3. What are the key factors driving the global liquid detergent market?
4. What has been the impact of COVID-19 on the global liquid detergent market?
5. What is the breakup of the global liquid detergent market based on product type?
6. What is the breakup of the global liquid detergent market based on the end use?
7. What is the breakup of the global liquid detergent market based on the distribution channel?
8. What are the key regions in the global liquid detergent market?
9. Who are the key players/companies in the global liquid detergent market?
1 PREFACE
2 SCOPE AND METHODOLOGY
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 EXECUTIVE SUMMARY
4 INTRODUCTION
4.1 Overview
4.2 Key Industry Trends
5 GLOBAL LIQUID DETERGENT MARKET
5.1 Market Overview
5.2 Market Performance
5.3 Price Analysis
5.4 Impact of COVID-19
5.5 Market Breakup by Product Type
5.6 Market Breakup by End-Use
5.7 Market Breakup by Distribution Channel
5.8 Market Breakup by Region
5.9 Market Forecast
5.10 SWOT Analysis
5.10.1 Overview
5.10.2 Strengths
5.10.3 Weaknesses
5.10.4 Opportunities
5.10.5 Threats
5.11 Value Chain Analysis
5.11.1 Overview
5.11.2 Research and Development
5.11.3 Raw Material Procurement
5.11.4 Manufacturing
5.11.5 Marketing
5.11.6 Distribution
5.11.7 End-Use
5.12 Porters Five Forces Analysis
5.12.1 Overview
5.12.2 Bargaining Power of Buyers
5.12.3 Bargaining Power of Suppliers
5.12.4 Degree of Competition
5.12.5 Threat of New Entrants
5.12.6 Threat of Substitutes
6 MARKET BREAKUP BY PRODUCT TYPE
6.1 Inorganic Liquid Detergent
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Organic Liquid Detergent
6.2.1 Market Trends
6.2.2 Market Forecast
7 MARKET BREAKUP BY END-USE
7.1 Residential
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Commercial
7.2.1 Market Trends
7.2.2 Market Forecast
8 MARKET BREAKUP BY DISTRIBUTION CHANNEL
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Convenience Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Departmental Stores
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Online Stores
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 MARKET BREAKUP BY REGION
9.1 North America
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Europe
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Asia Pacific
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Middle East and Africa
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Latin America
9.5.1 Market Trends
9.5.2 Market Forecast
10 LIQUID DETERGENT MANUFACTURING PROCESS
10.1 Product Overview
10.2 Raw Material Requirements
10.3 Manufacturing Process
10.4 Key Success and Risk Factors
11 COMPETITIVE LANDSCAPE
11.1 Market Structure
11.2 Key Players
11.3 Profiles of Key Players
11.3.1 Henkel & Company KGaA
11.3.2 Procter & Gamble
11.3.3 The Clorox Company
11.3.4 Church and Dwight Company
11.3.5 Unilever Plc
2 SCOPE AND METHODOLOGY
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 EXECUTIVE SUMMARY
4 INTRODUCTION
4.1 Overview
4.2 Key Industry Trends
5 GLOBAL LIQUID DETERGENT MARKET
5.1 Market Overview
5.2 Market Performance
5.3 Price Analysis
5.4 Impact of COVID-19
5.5 Market Breakup by Product Type
5.6 Market Breakup by End-Use
5.7 Market Breakup by Distribution Channel
5.8 Market Breakup by Region
5.9 Market Forecast
5.10 SWOT Analysis
5.10.1 Overview
5.10.2 Strengths
5.10.3 Weaknesses
5.10.4 Opportunities
5.10.5 Threats
5.11 Value Chain Analysis
5.11.1 Overview
5.11.2 Research and Development
5.11.3 Raw Material Procurement
5.11.4 Manufacturing
5.11.5 Marketing
5.11.6 Distribution
5.11.7 End-Use
5.12 Porters Five Forces Analysis
5.12.1 Overview
5.12.2 Bargaining Power of Buyers
5.12.3 Bargaining Power of Suppliers
5.12.4 Degree of Competition
5.12.5 Threat of New Entrants
5.12.6 Threat of Substitutes
6 MARKET BREAKUP BY PRODUCT TYPE
6.1 Inorganic Liquid Detergent
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Organic Liquid Detergent
6.2.1 Market Trends
6.2.2 Market Forecast
7 MARKET BREAKUP BY END-USE
7.1 Residential
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Commercial
7.2.1 Market Trends
7.2.2 Market Forecast
8 MARKET BREAKUP BY DISTRIBUTION CHANNEL
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Convenience Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Departmental Stores
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Online Stores
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 MARKET BREAKUP BY REGION
9.1 North America
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Europe
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Asia Pacific
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Middle East and Africa
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Latin America
9.5.1 Market Trends
9.5.2 Market Forecast
10 LIQUID DETERGENT MANUFACTURING PROCESS
10.1 Product Overview
10.2 Raw Material Requirements
10.3 Manufacturing Process
10.4 Key Success and Risk Factors
11 COMPETITIVE LANDSCAPE
11.1 Market Structure
11.2 Key Players
11.3 Profiles of Key Players
11.3.1 Henkel & Company KGaA
11.3.2 Procter & Gamble
11.3.3 The Clorox Company
11.3.4 Church and Dwight Company
11.3.5 Unilever Plc
LIST OF TABLES
Table 1: Global: Liquid Detergent Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Liquid Detergent Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
Table 3: Global: Liquid Detergent Market Forecast: Breakup by End-Use (in Million US$), 2023-2028
Table 4: Global: Liquid Detergent Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 5: Global: Liquid Detergent Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Liquid Detergent Manufacturing: Raw Material Requirements
Table 7: Global: Liquid Detergent Market: Competitive Structure
Table 8: Global: Liquid Detergent Market: Key Players
Table 1: Global: Liquid Detergent Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Liquid Detergent Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
Table 3: Global: Liquid Detergent Market Forecast: Breakup by End-Use (in Million US$), 2023-2028
Table 4: Global: Liquid Detergent Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 5: Global: Liquid Detergent Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Liquid Detergent Manufacturing: Raw Material Requirements
Table 7: Global: Liquid Detergent Market: Competitive Structure
Table 8: Global: Liquid Detergent Market: Key Players
LIST OF FIGURES
Figure 1: Global: Liquid Detergent Market: Major Drivers and Challenges
Figure 2: Global: Liquid Detergent Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Liquid Detergent Market: Breakup by Product Type (in %), 2022
Figure 4: Global: Liquid Detergent Market: Breakup by End Use (in %), 2022
Figure 5: Global: Liquid Detergent Market: Breakup by Distribution Channel (in %), 2022
Figure 6: Global: Liquid Detergent Market: Breakup by Region (in %), 2022
Figure 7: Global: Liquid Detergent Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 8: Liquid Detergent Market: Price Structure
Figure 9: Global: Liquid Detergent Industry: SWOT Analysis
Figure 10: Global: Liquid Detergent Industry: Value Chain Analysis
Figure 11: Global: Liquid Detergent Industry: Porter’s Five Forces Analysis
Figure 12: Global: Liquid Detergent (Inorganic) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Liquid Detergent (Inorganic) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Liquid Detergent (Organic) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Liquid Detergent (Organic) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Liquid Detergent (Residential Use) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Liquid Detergent (Residential Use) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Liquid Detergent (Commercial Use) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Liquid Detergent (Commercial Use) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Liquid Detergent Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2017 & 2022
Figure 21: Global: Liquid Detergent Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2023-2028
Figure 22: Global: Liquid Detergent Market: Sales through Convenience Stores (in Million US$), 2017 & 2022
Figure 23: Global: Liquid Detergent Market Forecast: Sales through Convenience Stores (in Million US$), 2023-2028
Figure 24: Global: Liquid Detergent Market: Sales through Departmental Stores (in Million US$), 2017 & 2022
Figure 25: Global: Liquid Detergent Market Forecast: Sales through Departmental Stores (in Million US$), 2023-2028
Figure 26: Global: Liquid Detergent Market: Sales through Online Stores (in Million US$), 2017 & 2022
Figure 27: Global: Liquid Detergent Market Forecast: Sales through Online Stores (in Million US$), 2023-2028
Figure 28: Global: Liquid Detergent Market: Sales through Other Distribution Channels (in Million US$), 2017 & 2022
Figure 29: Global: Liquid Detergent Market Forecast: Sales through Other Distribution Channels (in Million US$), 2023-2028
Figure 30: North America: Liquid Detergent Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: North America: Liquid Detergent Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Europe: Liquid Detergent Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Europe: Liquid Detergent Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Asia Pacific: Liquid Detergent Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Asia Pacific: Liquid Detergent Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Middle East and Africa: Liquid Detergent Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Middle East and Africa: Liquid Detergent Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Latin America: Liquid Detergent Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Latin America: Liquid Detergent Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: Liquid Detergent Manufacturing: Detailed Process Flow
Figure 1: Global: Liquid Detergent Market: Major Drivers and Challenges
Figure 2: Global: Liquid Detergent Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Liquid Detergent Market: Breakup by Product Type (in %), 2022
Figure 4: Global: Liquid Detergent Market: Breakup by End Use (in %), 2022
Figure 5: Global: Liquid Detergent Market: Breakup by Distribution Channel (in %), 2022
Figure 6: Global: Liquid Detergent Market: Breakup by Region (in %), 2022
Figure 7: Global: Liquid Detergent Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 8: Liquid Detergent Market: Price Structure
Figure 9: Global: Liquid Detergent Industry: SWOT Analysis
Figure 10: Global: Liquid Detergent Industry: Value Chain Analysis
Figure 11: Global: Liquid Detergent Industry: Porter’s Five Forces Analysis
Figure 12: Global: Liquid Detergent (Inorganic) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Liquid Detergent (Inorganic) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Liquid Detergent (Organic) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Liquid Detergent (Organic) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Liquid Detergent (Residential Use) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Liquid Detergent (Residential Use) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Liquid Detergent (Commercial Use) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Liquid Detergent (Commercial Use) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Liquid Detergent Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2017 & 2022
Figure 21: Global: Liquid Detergent Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2023-2028
Figure 22: Global: Liquid Detergent Market: Sales through Convenience Stores (in Million US$), 2017 & 2022
Figure 23: Global: Liquid Detergent Market Forecast: Sales through Convenience Stores (in Million US$), 2023-2028
Figure 24: Global: Liquid Detergent Market: Sales through Departmental Stores (in Million US$), 2017 & 2022
Figure 25: Global: Liquid Detergent Market Forecast: Sales through Departmental Stores (in Million US$), 2023-2028
Figure 26: Global: Liquid Detergent Market: Sales through Online Stores (in Million US$), 2017 & 2022
Figure 27: Global: Liquid Detergent Market Forecast: Sales through Online Stores (in Million US$), 2023-2028
Figure 28: Global: Liquid Detergent Market: Sales through Other Distribution Channels (in Million US$), 2017 & 2022
Figure 29: Global: Liquid Detergent Market Forecast: Sales through Other Distribution Channels (in Million US$), 2023-2028
Figure 30: North America: Liquid Detergent Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: North America: Liquid Detergent Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Europe: Liquid Detergent Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Europe: Liquid Detergent Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Asia Pacific: Liquid Detergent Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Asia Pacific: Liquid Detergent Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Middle East and Africa: Liquid Detergent Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Middle East and Africa: Liquid Detergent Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Latin America: Liquid Detergent Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Latin America: Liquid Detergent Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: Liquid Detergent Manufacturing: Detailed Process Flow
