Hydroxypropyl Cellulose Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Sales Channel (Direct, Indirect), By End Use (Pharmaceuticals, Cosmetics & Personal Care, Food & Beverage, Others), By Region and Competition, 2020-2030F

April 2025 | 185 pages | ID: H551D98C4744EN
TechSci Research

Abstracts

Market Overview

The Global Hydroxypropyl Cellulose (HPC) Market was valued at USD 90.17 million in 2024 and is projected to reach USD 114.10 million by 2030, growing at a CAGR of 5.98% during the forecast period. Hydroxypropyl Cellulose, a non-ionic, water-soluble cellulose ether derived from natural sources, offers excellent thickening, film-forming, binding, and emulsifying properties, making it a versatile additive across numerous applications. The pharmaceutical sector remains the leading consumer, utilizing HPC for tablet binding, controlled drug release, and film coating. With the rising global demand for oral solid dosage forms, particularly in emerging markets, HPC's role as a critical pharmaceutical excipient continues to grow. Additionally, the increasing prevalence of chronic diseases and the demand for advanced drug formulations are driving market expansion. Innovations in cellulose ether technologies are enabling the development of specialized HPC grades for specific applications. Manufacturers are also focusing on sustainable production processes, reflecting heightened regulatory and consumer emphasis on environmentally friendly products.

Key Market Drivers

Growth in Food & Beverage Industry

The increasing consumption of ready-to-eat meals, bakery items, dairy products, and beverages is significantly boosting demand for ingredients that enhance product texture, stability, and shelf life. In 2022, the Food & Drink market generated revenue of USD 2.00 billion, with in-app purchase revenue projected to reach USD 308.76 million. HPC plays a crucial role in maintaining product consistency and quality, particularly in applications that require moisture retention and thermal stability. Urbanization, shifting lifestyles, and the expansion of the global middle class are fueling the growth of the processed food industry, subsequently driving the demand for hydroxypropyl cellulose in food and beverage formulations.

Key Market Challenges

Volatility in Raw Material Prices

Volatility in raw material prices presents a significant challenge for the global hydroxypropyl cellulose market. HPC is primarily derived from cellulose, a natural polymer extracted from wood and cotton, through complex chemical processes that rely on various chemical and energy inputs. Fluctuations in the costs of key raw materials such as cellulose and propylene oxide directly impact production expenses, affecting overall market dynamics. The price of cellulose, closely tied to the pulp and paper industry, can vary due to forestry management disruptions, supply chain bottlenecks, or shifts in global paper demand. Natural disasters impacting forests further contribute to raw material price instability, raising production costs for HPC manufacturers and potentially increasing prices for end-users.

Key Market Trends

Growing Use of Hydroxypropyl Cellulose in Construction Industry

The construction industry's annual global spending surpassed USD 11 trillion in 2022, accounting for around 13% of global GDP, and is projected to reach USD 14.8 trillion by 2030. With a focus on sustainability, there is growing demand for eco-friendly, energy-efficient construction materials. HPC is increasingly used in cement-based and gypsum-based products to enhance workability, adhesion, and water retention, which is essential for maintaining material strength under varying environmental conditions. The push toward low-carbon construction and energy-efficient building practices aligns with HPC's renewable origin and low environmental impact, making it an attractive option for developing sustainable building materials.

Key Market Players

• NIPPON SODA CO., LTD.
• Ashland Global Holdings Inc.
• Shin-Etsu Chemical Co., Ltd.
• Taian Ruitai Cellulose Co., Ltd
• Shandong Head Co., Ltd
• Huzhou Zhanwang Pharmaceutical Co., Ltd.
• Hercules Tianpu Chemicals Company Limited
• Anhui Shanhe Pharmaceutical Excipients Co., Ltd.

Report Scope:

In this report, the Global Hydroxypropyl Cellulose Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Hydroxypropyl Cellulose Market, By Sales Channel:
• Direct
• Indirect
• Hydroxypropyl Cellulose Market, By End Use:
• Pharmaceuticals
• Cosmetics & Personal Care
• Food & Beverage
• Others
• Hydroxypropyl Cellulose Market, By Region:
• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Hydroxypropyl Cellulose Market.

Available Customizations:

Global Hydroxypropyl Cellulose Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Contents

1. PRODUCT OVERVIEW

1.1. Market Definition
1.2. Scope of the Market
  1.2.1. Markets Covered
  1.2.2. Years Considered for Study
  1.2.3. Key Market Segmentations

2. RESEARCH METHODOLOGY

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. EXECUTIVE SUMMARY

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, and Trends

4. IMPACT OF COVID-19 ON GLOBAL HYDROXYPROPYL CELLULOSE MARKET

5. GLOBAL HYDROXYPROPYL CELLULOSE MARKET OUTLOOK

5.1. Market Size & Forecast
  5.1.1. By Value
5.2. Market Share & Forecast
  5.2.1. By Sales Channel (Direct, Indirect)
  5.2.2. By End Use (Pharmaceuticals, Cosmetics & Personal Care, Food & Beverage, Others)
  5.2.3. By Region
  5.2.4. By Company (2024)
5.3. Market Map

6. NORTH AMERICA HYDROXYPROPYL CELLULOSE MARKET OUTLOOK

6.1. Market Size & Forecast
  6.1.1. By Value
6.2. Market Share & Forecast
  6.2.1. By Sales Channel
  6.2.2. By End Use
  6.2.3. By Country
6.3. North America: Country Analysis
  6.3.1. United States Hydroxypropyl Cellulose Market Outlook
    6.3.1.1. Market Size & Forecast
      6.3.1.1.1. By Value
    6.3.1.2. Market Share & Forecast
      6.3.1.2.1. By Sales Channel
      6.3.1.2.2. By End Use
  6.3.2. Mexico Hydroxypropyl Cellulose Market Outlook
    6.3.2.1. Market Size & Forecast
      6.3.2.1.1. By Value
    6.3.2.2. Market Share & Forecast
      6.3.2.2.1. By Sales Channel
      6.3.2.2.2. By End Use
  6.3.3. Canada Hydroxypropyl Cellulose Market Outlook
    6.3.3.1. Market Size & Forecast
      6.3.3.1.1. By Value
    6.3.3.2. Market Share & Forecast
      6.3.3.2.1. By Sales Channel
      6.3.3.2.2. By End Use

7. EUROPE HYDROXYPROPYL CELLULOSE MARKET OUTLOOK

7.1. Market Size & Forecast
  7.1.1. By Value
7.2. Market Share & Forecast
  7.2.1. By Sales Channel
  7.2.2. By End Use
  7.2.3. By Country
7.3. Europe: Country Analysis
  7.3.1. France Hydroxypropyl Cellulose Market Outlook
    7.3.1.1. Market Size & Forecast
      7.3.1.1.1. By Value
    7.3.1.2. Market Share & Forecast
      7.3.1.2.1. By Sales Channel
      7.3.1.2.2. By End Use
  7.3.2. Germany Hydroxypropyl Cellulose Market Outlook
    7.3.2.1. Market Size & Forecast
      7.3.2.1.1. By Value
    7.3.2.2. Market Share & Forecast
      7.3.2.2.1. By Sales Channel
      7.3.2.2.2. By End Use
  7.3.3. United Kingdom Hydroxypropyl Cellulose Market Outlook
    7.3.3.1. Market Size & Forecast
      7.3.3.1.1. By Value
    7.3.3.2. Market Share & Forecast
      7.3.3.2.1. By Sales Channel
      7.3.3.2.2. By End Use
  7.3.4. Italy Hydroxypropyl Cellulose Market Outlook
    7.3.4.1. Market Size & Forecast
      7.3.4.1.1. By Value
    7.3.4.2. Market Share & Forecast
      7.3.4.2.1. By Sales Channel
      7.3.4.2.2. By End Use
  7.3.5. Spain Hydroxypropyl Cellulose Market Outlook
    7.3.5.1. Market Size & Forecast
      7.3.5.1.1. By Value
    7.3.5.2. Market Share & Forecast
      7.3.5.2.1. By Sales Channel
      7.3.5.2.2. By End Use

8. ASIA PACIFIC HYDROXYPROPYL CELLULOSE MARKET OUTLOOK

8.1. Market Size & Forecast
  8.1.1. By Value
8.2. Market Share & Forecast
  8.2.1. By Sales Channel
  8.2.2. By End Use
  8.2.3. By Country
8.3. Asia Pacific: Country Analysis
  8.3.1. China Hydroxypropyl Cellulose Market Outlook
    8.3.1.1. Market Size & Forecast
      8.3.1.1.1. By Value
    8.3.1.2. Market Share & Forecast
      8.3.1.2.1. By Sales Channel
      8.3.1.2.2. By End Use
  8.3.2. India Hydroxypropyl Cellulose Market Outlook
    8.3.2.1. Market Size & Forecast
      8.3.2.1.1. By Value
    8.3.2.2. Market Share & Forecast
      8.3.2.2.1. By Sales Channel
      8.3.2.2.2. By End Use
  8.3.3. South Korea Hydroxypropyl Cellulose Market Outlook
    8.3.3.1. Market Size & Forecast
      8.3.3.1.1. By Value
    8.3.3.2. Market Share & Forecast
      8.3.3.2.1. By Sales Channel
      8.3.3.2.2. By End Use
  8.3.4. Japan Hydroxypropyl Cellulose Market Outlook
    8.3.4.1. Market Size & Forecast
      8.3.4.1.1. By Value
    8.3.4.2. Market Share & Forecast
      8.3.4.2.1. By Sales Channel
      8.3.4.2.2. By End Use
  8.3.5. Australia Hydroxypropyl Cellulose Market Outlook
    8.3.5.1. Market Size & Forecast
      8.3.5.1.1. By Value
    8.3.5.2. Market Share & Forecast
      8.3.5.2.1. By Sales Channel
      8.3.5.2.2. By End Use

9. SOUTH AMERICA HYDROXYPROPYL CELLULOSE MARKET OUTLOOK

9.1. Market Size & Forecast
  9.1.1. By Value
9.2. Market Share & Forecast
  9.2.1. By Sales Channel
  9.2.2. By End Use
  9.2.3. By Country
9.3. South America: Country Analysis
  9.3.1. Brazil Hydroxypropyl Cellulose Market Outlook
    9.3.1.1. Market Size & Forecast
      9.3.1.1.1. By Value
    9.3.1.2. Market Share & Forecast
      9.3.1.2.1. By Sales Channel
      9.3.1.2.2. By End Use
  9.3.2. Argentina Hydroxypropyl Cellulose Market Outlook
    9.3.2.1. Market Size & Forecast
      9.3.2.1.1. By Value
    9.3.2.2. Market Share & Forecast
      9.3.2.2.1. By Sales Channel
      9.3.2.2.2. By End Use
  9.3.3. Colombia Hydroxypropyl Cellulose Market Outlook
    9.3.3.1. Market Size & Forecast
      9.3.3.1.1. By Value
    9.3.3.2. Market Share & Forecast
      9.3.3.2.1. By Sales Channel
      9.3.3.2.2. By End Use

10. MIDDLE EAST AND AFRICA HYDROXYPROPYL CELLULOSE MARKET OUTLOOK

10.1. Market Size & Forecast
  10.1.1. By Value
10.2. Market Share & Forecast
  10.2.1. By Sales Channel
  10.2.2. By End Use
  10.2.3. By Country
10.3. MEA: Country Analysis
  10.3.1. South Africa Hydroxypropyl Cellulose Market Outlook
    10.3.1.1. Market Size & Forecast
      10.3.1.1.1. By Value
    10.3.1.2. Market Share & Forecast
      10.3.1.2.1. By Sales Channel
      10.3.1.2.2. By End Use
  10.3.2. Saudi Arabia Hydroxypropyl Cellulose Market Outlook
    10.3.2.1. Market Size & Forecast
      10.3.2.1.1. By Value
    10.3.2.2. Market Share & Forecast
      10.3.2.2.1. By Sales Channel
      10.3.2.2.2. By End Use
  10.3.3. UAE Hydroxypropyl Cellulose Market Outlook
    10.3.3.1. Market Size & Forecast
      10.3.3.1.1. By Value
    10.3.3.2. Market Share & Forecast
      10.3.3.2.1. By Sales Channel
      10.3.3.2.2. By End Use

11. MARKET DYNAMICS

11.1. Drivers
11.2. Challenges

12. MARKET TRENDS & DEVELOPMENTS

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. GLOBAL HYDROXYPROPYL CELLULOSE MARKET: SWOT ANALYSIS

14. PORTERS FIVE FORCES ANALYSIS

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. COMPETITIVE LANDSCAPE

15.1. NIPPON SODA CO., LTD.
  15.1.1. Business Overview
  15.1.2. Company Snapshot
  15.1.3. Products & Services
  15.1.4. Financials (As Reported)
  15.1.5. Recent Developments
  15.1.6. Key Personnel Details
  15.1.7. SWOT Analysis
15.2. Ashland Global Holdings Inc.
15.3. Shin-Etsu Chemical Co., Ltd.
15.4. Taian Ruitai Cellulose Co., Ltd
15.5. Shandong Head Co., Ltd
15.6. Huzhou Zhanwang Pharmaceutical Co., Ltd.,
15.7. Hercules Tianpu Chemicals Company Limited
15.8. Anhui Shanhe Pharmaceutical Excipients Co., Ltd.

16. STRATEGIC RECOMMENDATIONS

17. ABOUT US & DISCLAIMER