Global Polyvinylpyrrolidone Market Size Study, By Grade, Application, and Regional Forecasts 2022-2032
The Global Polyvinylpyrrolidone Market, valued at approximately USD 1.59 billion in 2023, is expected to exhibit a compound annual growth rate (CAGR) of 5.17% over the forecast period 2024-2032. Polyvinylpyrrolidone (PVP), a highly versatile polymer, finds widespread applications across various industries, including pharmaceuticals, cosmetics, food & beverage, adhesives, and industrial sectors. Its superior binding, film-forming, solubility-enhancing, and stabilizing properties make it a crucial ingredient in pharmaceutical excipients, personal care formulations, and food processing. With growing demand for high-performance polymers, the industry is experiencing accelerated adoption of PVP K-15, PVP K-30, and PVP K-60 grades to cater to evolving market needs.
Driven by increasing demand from the pharmaceutical sector, the market is witnessing a rapid surge in PVP-based drug formulations due to its bioavailability enhancement and controlled drug release capabilities. The cosmetics industry is another major growth driver, with rising preference for long-lasting makeup, skincare, and haircare products incorporating polyvinylpyrrolidone as a film-forming and stabilizing agent. Furthermore, the food & beverage industry is leveraging PVP’s clarifying and stabilizing properties, especially in beverage filtration processes. However, fluctuating raw material costs and stringent regulatory frameworks could pose challenges to market expansion.
From a regional perspective, Asia-Pacific dominates the global polyvinylpyrrolidone market, led by China, India, and Japan, where robust pharmaceutical and cosmetic industries are fueling demand. North America and Europe are also witnessing substantial growth, driven by technological advancements, rising research & development investments, and the push for high-performance excipients in drug formulations. Meanwhile, Latin America and the Middle East & Africa are emerging as lucrative markets with growing industrial applications and increasing adoption of polyvinylpyrrolidone in diverse sectors.
Major Market Players Included in This Report:
By Grade:
North America:
Driven by increasing demand from the pharmaceutical sector, the market is witnessing a rapid surge in PVP-based drug formulations due to its bioavailability enhancement and controlled drug release capabilities. The cosmetics industry is another major growth driver, with rising preference for long-lasting makeup, skincare, and haircare products incorporating polyvinylpyrrolidone as a film-forming and stabilizing agent. Furthermore, the food & beverage industry is leveraging PVP’s clarifying and stabilizing properties, especially in beverage filtration processes. However, fluctuating raw material costs and stringent regulatory frameworks could pose challenges to market expansion.
From a regional perspective, Asia-Pacific dominates the global polyvinylpyrrolidone market, led by China, India, and Japan, where robust pharmaceutical and cosmetic industries are fueling demand. North America and Europe are also witnessing substantial growth, driven by technological advancements, rising research & development investments, and the push for high-performance excipients in drug formulations. Meanwhile, Latin America and the Middle East & Africa are emerging as lucrative markets with growing industrial applications and increasing adoption of polyvinylpyrrolidone in diverse sectors.
Major Market Players Included in This Report:
- Ashland Global Holdings Inc.
- BASF SE
- Nippon Shokubai Co., Ltd.
- JH Nanhang Life Sciences Co., Ltd.
- Boai NKY Pharmaceuticals Ltd.
- Sigma-Aldrich Corporation (Merck Group)
- Hangzhou Motto Science & Technology Co., Ltd.
- Zhangzhou Huafu Chemical Co., Ltd.
- Shanghai Yuking Water Soluble Material Tech Co., Ltd.
- Shandong Xinhua Pharmaceutical Co., Ltd.
- DKSH Holding Ltd.
- Ashok Chem-Pharma International
- Nanhang Industrial Co., Ltd.
- Spectrum Chemical Manufacturing Corp.
- Hangzhou Keying Chem Co., Ltd.
By Grade:
- PVP K-15
- PVP K-30
- PVP K-60
- Others
- Pharmaceuticals
- Cosmetics
- Food & Beverage
- Adhesives
- Others
North America:
- U.S.
- Canada
- UK
- Germany
- France
- Spain
- Italy
- Rest of Europe
- China
- India
- Japan
- Australia
- South Korea
- Rest of Asia-Pacific
- Brazil
- Mexico
- Rest of Latin America
- Saudi Arabia
- UAE
- South Africa
- Rest of MEA
- Market estimates and forecasts spanning 2022 to 2032.
- Annualized revenue analysis and insights into regional trends.
- In-depth study of geographical market distribution with country-level evaluations.
- Competitive landscape overview, including major industry players and market share analysis.
- Examination of key business strategies and future investment recommendations.
- Evaluation of market structure, including demand and supply dynamics.
CHAPTER 1. GLOBAL POLYVINYLPYRROLIDONE MARKET EXECUTIVE SUMMARY
1.1. Global Polyvinylpyrrolidone Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
1.3.1. By Grade
1.3.2. By Application
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion
CHAPTER 2. GLOBAL POLYVINYLPYRROLIDONE MARKET DEFINITION AND RESEARCH ASSUMPTIONS
2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
2.3.1. Inclusion & Exclusion
2.3.2. Limitations
2.3.3. Supply Side Analysis
2.3.3.1. Availability
2.3.3.2. Infrastructure
2.3.3.3. Regulatory Environment
2.3.3.4. Market Competition
2.3.3.5. Economic Viability (Consumer’s Perspective)
2.3.4. Demand Side Analysis
2.3.4.1. Regulatory Frameworks
2.3.4.2. Technological Advancements
2.3.4.3. Environmental Considerations
2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates
CHAPTER 3. GLOBAL POLYVINYLPYRROLIDONE MARKET DYNAMICS
3.1. Market Drivers
3.1.1. Increasing Demand from Pharmaceutical and Cosmetic Industries
3.1.2. Rising Adoption of High-Performance Polymers in Food & Beverage
3.1.3. Growth in Adhesive Formulations and Industrial Applications
3.2. Market Challenges
3.2.1. Fluctuating Raw Material Costs
3.2.2. Stringent Regulatory and Quality Standards
3.3. Market Opportunities
3.3.1. Expansion in Emerging Markets
3.3.2. Technological Innovations in PVP Production
3.3.3. Strategic Collaborations and Increased R&D Investment
CHAPTER 4. GLOBAL POLYVINYLPYRROLIDONE MARKET INDUSTRY ANALYSIS
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model
4.1.7. Porter’s 5 Force Impact Analysis
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top Investment Opportunity
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion
CHAPTER 5. GLOBAL POLYVINYLPYRROLIDONE MARKET SIZE & FORECASTS BY GRADE 2022-2032
5.1. Segment Dashboard
5.2. Global Polyvinylpyrrolidone Market: Grade Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
5.2.1. PVP K-15
5.2.2. PVP K-30
5.2.3. PVP K-60
5.2.4. Others
CHAPTER 6. GLOBAL POLYVINYLPYRROLIDONE MARKET SIZE & FORECASTS BY APPLICATION 2022-2032
6.1. Segment Dashboard
6.2. Global Polyvinylpyrrolidone Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
6.2.1. Pharmaceuticals
6.2.2. Cosmetics
6.2.3. Food & Beverage
6.2.4. Adhesives
6.2.5. Others
CHAPTER 7. GLOBAL POLYVINYLPYRROLIDONE MARKET SIZE & FORECASTS BY REGION 2022-2032
7.1. North America Polyvinylpyrrolidone Market
7.1.1. U.S. Polyvinylpyrrolidone Market
7.1.1.1. Grade Breakdown Size & Forecasts, 2022-2032
7.1.1.2. Application Breakdown Size & Forecasts, 2022-2032
7.1.2. Canada Polyvinylpyrrolidone Market
7.2. Europe Polyvinylpyrrolidone Market
7.2.1. U.K. Polyvinylpyrrolidone Market
7.2.2. Germany Polyvinylpyrrolidone Market
7.2.3. France Polyvinylpyrrolidone Market
7.2.4. Spain Polyvinylpyrrolidone Market
7.2.5. Italy Polyvinylpyrrolidone Market
7.2.6. Rest of Europe Polyvinylpyrrolidone Market
7.3. Asia-Pacific Polyvinylpyrrolidone Market
7.3.1. China Polyvinylpyrrolidone Market
7.3.2. India Polyvinylpyrrolidone Market
7.3.3. Japan Polyvinylpyrrolidone Market
7.3.4. Australia Polyvinylpyrrolidone Market
7.3.5. South Korea Polyvinylpyrrolidone Market
7.3.6. Rest of Asia-Pacific Polyvinylpyrrolidone Market
7.4. Latin America Polyvinylpyrrolidone Market
7.4.1. Brazil Polyvinylpyrrolidone Market
7.4.2. Mexico Polyvinylpyrrolidone Market
7.4.3. Rest of Latin America Polyvinylpyrrolidone Market
7.5. Middle East & Africa Polyvinylpyrrolidone Market
7.5.1. Saudi Arabia Polyvinylpyrrolidone Market
7.5.2. UAE Polyvinylpyrrolidone Market
7.5.3. South Africa Polyvinylpyrrolidone Market
7.5.4. Rest of MEA Polyvinylpyrrolidone Market
CHAPTER 8. COMPETITIVE INTELLIGENCE
8.1. Key Company SWOT Analysis
8.1.1. Top Company
8.1.2. Top Company
8.1.3. Top Company
8.2. Top Market Strategies
8.3. Company Profiles
8.3.1. Top Company
8.3.1.1. Key Information
8.3.1.2. Overview
8.3.1.3. Financial (Subject to Data Availability)
8.3.1.4. Product Summary
8.3.1.5. Market Strategies
8.3.2. Company
8.3.3. Company
8.3.4. Company
8.3.5. Company
8.3.6. Company
8.3.7. Company
8.3.8. Company
8.3.9. Company
8.3.10. Company
8.3.11. Company
8.3.12. Company
8.3.13. Company
8.3.14. Company
8.3.15. Company
CHAPTER 9. RESEARCH PROCESS
9.1. Research Process
9.1.1. Data Mining
9.1.2. Analysis
9.1.3. Market Estimation
9.1.4. Validation
9.1.5. Publishing
9.2. Research Attributes
1.1. Global Polyvinylpyrrolidone Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
1.3.1. By Grade
1.3.2. By Application
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion
CHAPTER 2. GLOBAL POLYVINYLPYRROLIDONE MARKET DEFINITION AND RESEARCH ASSUMPTIONS
2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
2.3.1. Inclusion & Exclusion
2.3.2. Limitations
2.3.3. Supply Side Analysis
2.3.3.1. Availability
2.3.3.2. Infrastructure
2.3.3.3. Regulatory Environment
2.3.3.4. Market Competition
2.3.3.5. Economic Viability (Consumer’s Perspective)
2.3.4. Demand Side Analysis
2.3.4.1. Regulatory Frameworks
2.3.4.2. Technological Advancements
2.3.4.3. Environmental Considerations
2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates
CHAPTER 3. GLOBAL POLYVINYLPYRROLIDONE MARKET DYNAMICS
3.1. Market Drivers
3.1.1. Increasing Demand from Pharmaceutical and Cosmetic Industries
3.1.2. Rising Adoption of High-Performance Polymers in Food & Beverage
3.1.3. Growth in Adhesive Formulations and Industrial Applications
3.2. Market Challenges
3.2.1. Fluctuating Raw Material Costs
3.2.2. Stringent Regulatory and Quality Standards
3.3. Market Opportunities
3.3.1. Expansion in Emerging Markets
3.3.2. Technological Innovations in PVP Production
3.3.3. Strategic Collaborations and Increased R&D Investment
CHAPTER 4. GLOBAL POLYVINYLPYRROLIDONE MARKET INDUSTRY ANALYSIS
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model
4.1.7. Porter’s 5 Force Impact Analysis
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top Investment Opportunity
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion
CHAPTER 5. GLOBAL POLYVINYLPYRROLIDONE MARKET SIZE & FORECASTS BY GRADE 2022-2032
5.1. Segment Dashboard
5.2. Global Polyvinylpyrrolidone Market: Grade Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
5.2.1. PVP K-15
5.2.2. PVP K-30
5.2.3. PVP K-60
5.2.4. Others
CHAPTER 6. GLOBAL POLYVINYLPYRROLIDONE MARKET SIZE & FORECASTS BY APPLICATION 2022-2032
6.1. Segment Dashboard
6.2. Global Polyvinylpyrrolidone Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
6.2.1. Pharmaceuticals
6.2.2. Cosmetics
6.2.3. Food & Beverage
6.2.4. Adhesives
6.2.5. Others
CHAPTER 7. GLOBAL POLYVINYLPYRROLIDONE MARKET SIZE & FORECASTS BY REGION 2022-2032
7.1. North America Polyvinylpyrrolidone Market
7.1.1. U.S. Polyvinylpyrrolidone Market
7.1.1.1. Grade Breakdown Size & Forecasts, 2022-2032
7.1.1.2. Application Breakdown Size & Forecasts, 2022-2032
7.1.2. Canada Polyvinylpyrrolidone Market
7.2. Europe Polyvinylpyrrolidone Market
7.2.1. U.K. Polyvinylpyrrolidone Market
7.2.2. Germany Polyvinylpyrrolidone Market
7.2.3. France Polyvinylpyrrolidone Market
7.2.4. Spain Polyvinylpyrrolidone Market
7.2.5. Italy Polyvinylpyrrolidone Market
7.2.6. Rest of Europe Polyvinylpyrrolidone Market
7.3. Asia-Pacific Polyvinylpyrrolidone Market
7.3.1. China Polyvinylpyrrolidone Market
7.3.2. India Polyvinylpyrrolidone Market
7.3.3. Japan Polyvinylpyrrolidone Market
7.3.4. Australia Polyvinylpyrrolidone Market
7.3.5. South Korea Polyvinylpyrrolidone Market
7.3.6. Rest of Asia-Pacific Polyvinylpyrrolidone Market
7.4. Latin America Polyvinylpyrrolidone Market
7.4.1. Brazil Polyvinylpyrrolidone Market
7.4.2. Mexico Polyvinylpyrrolidone Market
7.4.3. Rest of Latin America Polyvinylpyrrolidone Market
7.5. Middle East & Africa Polyvinylpyrrolidone Market
7.5.1. Saudi Arabia Polyvinylpyrrolidone Market
7.5.2. UAE Polyvinylpyrrolidone Market
7.5.3. South Africa Polyvinylpyrrolidone Market
7.5.4. Rest of MEA Polyvinylpyrrolidone Market
CHAPTER 8. COMPETITIVE INTELLIGENCE
8.1. Key Company SWOT Analysis
8.1.1. Top Company
8.1.2. Top Company
8.1.3. Top Company
8.2. Top Market Strategies
8.3. Company Profiles
8.3.1. Top Company
8.3.1.1. Key Information
8.3.1.2. Overview
8.3.1.3. Financial (Subject to Data Availability)
8.3.1.4. Product Summary
8.3.1.5. Market Strategies
8.3.2. Company
8.3.3. Company
8.3.4. Company
8.3.5. Company
8.3.6. Company
8.3.7. Company
8.3.8. Company
8.3.9. Company
8.3.10. Company
8.3.11. Company
8.3.12. Company
8.3.13. Company
8.3.14. Company
8.3.15. Company
CHAPTER 9. RESEARCH PROCESS
9.1. Research Process
9.1.1. Data Mining
9.1.2. Analysis
9.1.3. Market Estimation
9.1.4. Validation
9.1.5. Publishing
9.2. Research Attributes
LIST OF TABLES
TABLE 1. Global Polyvinylpyrrolidone Market, Report Scope
TABLE 2. Global Polyvinylpyrrolidone Market Estimates & Forecasts by Region 2022-2032 (USD Million/Billion)
TABLE 3. Global Polyvinylpyrrolidone Market Estimates & Forecasts by Grade 2022-2032 (USD Million/Billion)
TABLE 4. Global Polyvinylpyrrolidone Market Estimates & Forecasts by Application 2022-2032 (USD Million/Billion)
TABLE 5. Global Polyvinylpyrrolidone Market by Segment, Estimates & Forecasts, 2022-2032 (USD Million/Billion)
TABLE 6. Global Polyvinylpyrrolidone Market by Region, Estimates & Forecasts, 2022-2032 (USD Million/Billion)
TABLE 7. U.S. Polyvinylpyrrolidone Market Estimates & Forecasts, 2022-2032 (USD Million/Billion)
TABLE 8. U.S. Polyvinylpyrrolidone Market Estimates & Forecasts by Segment 2022-2032 (USD Million/Billion)
TABLE 9. Canada Polyvinylpyrrolidone Market Estimates & Forecasts, 2022-2032 (USD Million/Billion)
TABLE 10. Canada Polyvinylpyrrolidone Market Estimates & Forecasts by Segment 2022-2032 (USD Million/Billion)
…..
This list is not complete; the final report contains more than 100 tables. The list may be updated in the final deliverable.
TABLE 1. Global Polyvinylpyrrolidone Market, Report Scope
TABLE 2. Global Polyvinylpyrrolidone Market Estimates & Forecasts by Region 2022-2032 (USD Million/Billion)
TABLE 3. Global Polyvinylpyrrolidone Market Estimates & Forecasts by Grade 2022-2032 (USD Million/Billion)
TABLE 4. Global Polyvinylpyrrolidone Market Estimates & Forecasts by Application 2022-2032 (USD Million/Billion)
TABLE 5. Global Polyvinylpyrrolidone Market by Segment, Estimates & Forecasts, 2022-2032 (USD Million/Billion)
TABLE 6. Global Polyvinylpyrrolidone Market by Region, Estimates & Forecasts, 2022-2032 (USD Million/Billion)
TABLE 7. U.S. Polyvinylpyrrolidone Market Estimates & Forecasts, 2022-2032 (USD Million/Billion)
TABLE 8. U.S. Polyvinylpyrrolidone Market Estimates & Forecasts by Segment 2022-2032 (USD Million/Billion)
TABLE 9. Canada Polyvinylpyrrolidone Market Estimates & Forecasts, 2022-2032 (USD Million/Billion)
TABLE 10. Canada Polyvinylpyrrolidone Market Estimates & Forecasts by Segment 2022-2032 (USD Million/Billion)
…..
This list is not complete; the final report contains more than 100 tables. The list may be updated in the final deliverable.
