Global Point of Purchase Packaging Market Size Study, By Material (Paper, Foam, Plastic, Glass, Metal), By Product (Counter Display, Floor Display, Gravity Free Display, Pallet Display, Sidekick Display, Dump Bin Displays, Clip Strip Displays), By Distribution Channel (Hypermarket, Supermarket, Departmental Stores, Specialty Stores, Convenience Store), By End Use (Food & Beverages, Personal Care, Pharmaceuticals, Electronics, Automotive, Others), and Regional Forecasts 2022-2032
The Global Point of Purchase (POP) Packaging Market is valued at approximately USD 14.43 billion in 2023 and is projected to expand at a steady CAGR of 4.3% during the forecast period 2024-2032. The market's remarkable growth trajectory is attributed to the rapid expansion of the retail sector, evolving consumer behaviors, and a pronounced shift towards sustainable and innovative packaging solutions. With retail spaces becoming increasingly competitive, POP packaging emerges as a critical differentiator, enabling brands to influence purchasing decisions and foster brand loyalty.
At its core, point-of-purchase packaging encompasses diverse solutions strategically designed to captivate consumer attention at retail environments. From counter displays to pallet setups, this packaging aims to enhance product visibility and stimulate impulse purchases. Eye-catching designs, vibrant colors, and functional layouts are integrated to not only protect the product but also act as a persuasive marketing tool.
Sustainability is a defining theme in the current market landscape. The paper segment dominates the material outlook, accounting for a notable 61.9% revenue share in 2023, owing to its recyclability, biodegradability, and compatibility with high-quality printing. Conversely, plastic-based POP packaging is gaining momentum, driven by advancements in polymer science and its lightweight durability.
Among products, pallet displays lead the market with their versatility and ability to handle high volumes efficiently, while sidekick displays are anticipated to register the fastest growth owing to their strategic placement in high-traffic zones. Food & beverages, the dominant end-use category, leverage POP packaging for seasonal promotions and limited-edition campaigns. Meanwhile, the pharmaceutical sector is expected to experience rapid growth due to patient-centric marketing trends and the rising focus on consumer engagement.
Geographically, North America leads the market with a 30.5% share, attributed to robust retail competition and advanced packaging technologies. The Asia-Pacific region, particularly China and India, represents the fastest-growing market, driven by urbanization and the proliferation of organized retail formats. In Europe, sustainability-focused regulations are reshaping packaging trends, while the Middle East & Africa (MEA) market is set to expand significantly due to increasing retail outlets and competitive brand strategies.
Major Market Players Included in This Report:
By Material
At its core, point-of-purchase packaging encompasses diverse solutions strategically designed to captivate consumer attention at retail environments. From counter displays to pallet setups, this packaging aims to enhance product visibility and stimulate impulse purchases. Eye-catching designs, vibrant colors, and functional layouts are integrated to not only protect the product but also act as a persuasive marketing tool.
Sustainability is a defining theme in the current market landscape. The paper segment dominates the material outlook, accounting for a notable 61.9% revenue share in 2023, owing to its recyclability, biodegradability, and compatibility with high-quality printing. Conversely, plastic-based POP packaging is gaining momentum, driven by advancements in polymer science and its lightweight durability.
Among products, pallet displays lead the market with their versatility and ability to handle high volumes efficiently, while sidekick displays are anticipated to register the fastest growth owing to their strategic placement in high-traffic zones. Food & beverages, the dominant end-use category, leverage POP packaging for seasonal promotions and limited-edition campaigns. Meanwhile, the pharmaceutical sector is expected to experience rapid growth due to patient-centric marketing trends and the rising focus on consumer engagement.
Geographically, North America leads the market with a 30.5% share, attributed to robust retail competition and advanced packaging technologies. The Asia-Pacific region, particularly China and India, represents the fastest-growing market, driven by urbanization and the proliferation of organized retail formats. In Europe, sustainability-focused regulations are reshaping packaging trends, while the Middle East & Africa (MEA) market is set to expand significantly due to increasing retail outlets and competitive brand strategies.
Major Market Players Included in This Report:
- DS Smith
- WestRock Company
- Sonoco Products Company
- Felbro, Inc.
- Georgia-Pacific
- Smurfit Kappa
- Marketing Alliance Group
- Creative Displays Now
- Swisstribe Ltd
- siffron, Inc.
- International Paper
- Fencor Packaging Group Limited
- Menasha Packaging Company, LLC
- Hawver Display
- Advanced Display Solutions
By Material
- Paper
- Foam
- Plastic
- Glass
- Metal
- Counter Display
- Floor Display
- Gravity Free Display
- Pallet Display
- Sidekick Display
- Dump Bin Displays
- Clip Strip Displays
- Hypermarket
- Supermarket
- Departmental Stores
- Specialty Stores
- Convenience Store
- Food & Beverages
- Personal Care
- Pharmaceuticals
- Electronics
- Automotive
- Others
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Asia Pacific
- Japan
- China
- India
- Australia
- South Korea
- Latin America
- Brazil
- Argentina
- Middle East & Africa (MEA)
- South Africa
- Saudi Arabia
- UAE
- Historical Year – 2022
- Base Year – 2023
- Forecast Period – 2024 to 2032
- Market Estimates & Forecast for 10 years from 2022 to 2032.
- Annualized revenues and regional-level analysis for each market segment.
- Detailed analysis of geographical landscape with country-level analysis of major regions.
- Competitive landscape with information on major players in the market.
- Analysis of key business strategies and recommendations on future market approach.
- Analysis of competitive structure of the market.
- Demand-side and supply-side analysis of the market.
CHAPTER 1. GLOBAL POINT OF PURCHASE PACKAGING MARKET EXECUTIVE SUMMARY
1.1. Global Point of Purchase Packaging Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
1.3.1. By Material
1.3.2. By Product
1.3.3. By Distribution Channel
1.3.4. By End Use
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion
CHAPTER 2. GLOBAL POINT OF PURCHASE PACKAGING MARKET DEFINITION AND RESEARCH ASSUMPTIONS
2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
2.3.1. Inclusion & Exclusion
2.3.2. Limitations
2.3.3. Supply Side Analysis
2.3.3.1. Availability
2.3.3.2. Infrastructure
2.3.3.3. Regulatory Environment
2.3.3.4. Market Competition
2.3.3.5. Economic Viability (Consumer’s Perspective)
2.3.4. Demand Side Analysis
2.3.4.1. Regulatory Frameworks
2.3.4.2. Technological Advancements
2.3.4.3. Environmental Considerations
2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates
CHAPTER 3. GLOBAL POINT OF PURCHASE PACKAGING MARKET DYNAMICS
3.1. Market Drivers
3.1.1. Retail Expansion and Consumer Trends
3.1.2. Rise of E-commerce and In-store Experience Demand
3.1.3. Sustainability Focus in Packaging
3.2. Market Challenges
3.2.1. Regulatory Barriers
3.2.2. High Costs of Advanced Packaging Solutions
3.3. Market Opportunities
3.3.1. Innovations in Material Science
3.3.2. Adoption of Smart Packaging
CHAPTER 4. GLOBAL POINT OF PURCHASE PACKAGING MARKET INDUSTRY ANALYSIS
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economic
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top Investment Opportunities
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion
CHAPTER 5. GLOBAL POINT OF PURCHASE PACKAGING MARKET SIZE & FORECASTS BY MATERIAL 2022-2032
5.1. Segment Dashboard
5.2. Global Point of Purchase Packaging Market: Material Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
5.2.1. Paper
5.2.2. Foam
5.2.3. Plastic
5.2.4. Glass
5.2.5. Metal
CHAPTER 6. GLOBAL POINT OF PURCHASE PACKAGING MARKET SIZE & FORECASTS BY PRODUCT 2022-2032
6.1. Segment Dashboard
6.2. Global Point of Purchase Packaging Market: Product Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
6.2.1. Counter Display
6.2.2. Floor Display
6.2.3. Gravity Free Display
6.2.4. Pallet Display
6.2.5. Sidekick Display
6.2.6. Dump Bin Displays
6.2.7. Clip Strip Displays
CHAPTER 7. GLOBAL POINT OF PURCHASE PACKAGING MARKET SIZE & FORECASTS BY DISTRIBUTION CHANNEL 2022-2032
7.1. Segment Dashboard
7.2. Global Point of Purchase Packaging Market: Distribution Channel Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
7.2.1. Hypermarket
7.2.2. Supermarket
7.2.3. Departmental Stores
7.2.4. Specialty Stores
7.2.5. Convenience Store
CHAPTER 8. GLOBAL POINT OF PURCHASE PACKAGING MARKET SIZE & FORECASTS BY END USE 2022-2032
8.1. Segment Dashboard
8.2. Global Point of Purchase Packaging Market: End Use Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
8.2.1. Food & Beverages
8.2.2. Personal Care
8.2.3. Pharmaceuticals
8.2.4. Electronics
8.2.5. Automotive
8.2.6. Others
CHAPTER 9. GLOBAL POINT OF PURCHASE PACKAGING MARKET SIZE & FORECASTS BY REGION 2022-2032
9.1. North America
9.1.1. U.S.
9.1.2. Canada
9.1.3. Mexico
9.2. Europe
9.2.1. UK
9.2.2. Germany
9.2.3. France
9.2.4. Italy
9.2.5. Spain
9.2.6. Rest of Europe
9.3. Asia-Pacific
9.3.1. China
9.3.2. India
9.3.3. Japan
9.3.4. Australia
9.3.5. South Korea
9.3.6. Rest of Asia-Pacific
9.4. Latin America
9.4.1. Brazil
9.4.2. Argentina
9.4.3. Rest of Latin America
9.5. Middle East & Africa
9.5.1. Saudi Arabia
9.5.2. South Africa
9.5.3. Rest of Middle East & Africa
CHAPTER 10. COMPETITIVE INTELLIGENCE
10.1. Key Company SWOT Analysis
10.1.1. DS Smith
10.1.2. WestRock Company
10.1.3. Sonoco Products Company
10.2. Top Market Strategies
10.3. Company Profiles
10.3.1. DS Smith
10.3.2. WestRock Company
10.3.3. Sonoco Products Company
10.3.4. Felbro, Inc.
10.3.5. Georgia-Pacific
10.3.6. Marketing Alliance Group
10.3.7. Creative Displays Now
10.3.8. Swisstribe Ltd
10.3.9. siffron, Inc.
10.3.10. International Paper
10.3.11. Fencor Packaging Group Limited
10.3.12. Menasha Packaging Company, LLC
10.3.13. Hawver Display
10.3.14. Smurfit Kappa
CHAPTER 11. RESEARCH PROCESS
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
1.1. Global Point of Purchase Packaging Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
1.3.1. By Material
1.3.2. By Product
1.3.3. By Distribution Channel
1.3.4. By End Use
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion
CHAPTER 2. GLOBAL POINT OF PURCHASE PACKAGING MARKET DEFINITION AND RESEARCH ASSUMPTIONS
2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
2.3.1. Inclusion & Exclusion
2.3.2. Limitations
2.3.3. Supply Side Analysis
2.3.3.1. Availability
2.3.3.2. Infrastructure
2.3.3.3. Regulatory Environment
2.3.3.4. Market Competition
2.3.3.5. Economic Viability (Consumer’s Perspective)
2.3.4. Demand Side Analysis
2.3.4.1. Regulatory Frameworks
2.3.4.2. Technological Advancements
2.3.4.3. Environmental Considerations
2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates
CHAPTER 3. GLOBAL POINT OF PURCHASE PACKAGING MARKET DYNAMICS
3.1. Market Drivers
3.1.1. Retail Expansion and Consumer Trends
3.1.2. Rise of E-commerce and In-store Experience Demand
3.1.3. Sustainability Focus in Packaging
3.2. Market Challenges
3.2.1. Regulatory Barriers
3.2.2. High Costs of Advanced Packaging Solutions
3.3. Market Opportunities
3.3.1. Innovations in Material Science
3.3.2. Adoption of Smart Packaging
CHAPTER 4. GLOBAL POINT OF PURCHASE PACKAGING MARKET INDUSTRY ANALYSIS
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economic
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top Investment Opportunities
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion
CHAPTER 5. GLOBAL POINT OF PURCHASE PACKAGING MARKET SIZE & FORECASTS BY MATERIAL 2022-2032
5.1. Segment Dashboard
5.2. Global Point of Purchase Packaging Market: Material Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
5.2.1. Paper
5.2.2. Foam
5.2.3. Plastic
5.2.4. Glass
5.2.5. Metal
CHAPTER 6. GLOBAL POINT OF PURCHASE PACKAGING MARKET SIZE & FORECASTS BY PRODUCT 2022-2032
6.1. Segment Dashboard
6.2. Global Point of Purchase Packaging Market: Product Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
6.2.1. Counter Display
6.2.2. Floor Display
6.2.3. Gravity Free Display
6.2.4. Pallet Display
6.2.5. Sidekick Display
6.2.6. Dump Bin Displays
6.2.7. Clip Strip Displays
CHAPTER 7. GLOBAL POINT OF PURCHASE PACKAGING MARKET SIZE & FORECASTS BY DISTRIBUTION CHANNEL 2022-2032
7.1. Segment Dashboard
7.2. Global Point of Purchase Packaging Market: Distribution Channel Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
7.2.1. Hypermarket
7.2.2. Supermarket
7.2.3. Departmental Stores
7.2.4. Specialty Stores
7.2.5. Convenience Store
CHAPTER 8. GLOBAL POINT OF PURCHASE PACKAGING MARKET SIZE & FORECASTS BY END USE 2022-2032
8.1. Segment Dashboard
8.2. Global Point of Purchase Packaging Market: End Use Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
8.2.1. Food & Beverages
8.2.2. Personal Care
8.2.3. Pharmaceuticals
8.2.4. Electronics
8.2.5. Automotive
8.2.6. Others
CHAPTER 9. GLOBAL POINT OF PURCHASE PACKAGING MARKET SIZE & FORECASTS BY REGION 2022-2032
9.1. North America
9.1.1. U.S.
9.1.2. Canada
9.1.3. Mexico
9.2. Europe
9.2.1. UK
9.2.2. Germany
9.2.3. France
9.2.4. Italy
9.2.5. Spain
9.2.6. Rest of Europe
9.3. Asia-Pacific
9.3.1. China
9.3.2. India
9.3.3. Japan
9.3.4. Australia
9.3.5. South Korea
9.3.6. Rest of Asia-Pacific
9.4. Latin America
9.4.1. Brazil
9.4.2. Argentina
9.4.3. Rest of Latin America
9.5. Middle East & Africa
9.5.1. Saudi Arabia
9.5.2. South Africa
9.5.3. Rest of Middle East & Africa
CHAPTER 10. COMPETITIVE INTELLIGENCE
10.1. Key Company SWOT Analysis
10.1.1. DS Smith
10.1.2. WestRock Company
10.1.3. Sonoco Products Company
10.2. Top Market Strategies
10.3. Company Profiles
10.3.1. DS Smith
10.3.2. WestRock Company
10.3.3. Sonoco Products Company
10.3.4. Felbro, Inc.
10.3.5. Georgia-Pacific
10.3.6. Marketing Alliance Group
10.3.7. Creative Displays Now
10.3.8. Swisstribe Ltd
10.3.9. siffron, Inc.
10.3.10. International Paper
10.3.11. Fencor Packaging Group Limited
10.3.12. Menasha Packaging Company, LLC
10.3.13. Hawver Display
10.3.14. Smurfit Kappa
CHAPTER 11. RESEARCH PROCESS
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
