Europe Zinc Oxide Market Size study, by Process (French / Indirect Process, American / Direct Process, Wet Process, Others), by Grade (Standard / Technical / Feed, Chemical/Treated, Pharma/USP/BP, Food/FCC, Others), by Application (Rubber, Ceramic, Chemical, Agriculture, Paints & Coatings, Cosmetics & Pharmaceuticals, Others) and Country Forecasts 2022-2032
Europe Zinc Oxide Market is valued at approximately USD 1.16 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 5.80% over the forecast period 2024-2032. Zinc oxide is a chemical material with the formula ZnO. It's a white powder that doesn't dissolve in water. It occurs naturally as mineral zincite, while most zinc oxide is synthetically produced. Zinc oxide has a wide variety of applications. It's a popular element in paintings, cosmetics, and sunscreen. It is also utilized in rubber, plastics, ceramics, glass, and concrete. Zinc oxide is used as a topical treatment to treat diaper rash, among other skin conditions. Also, Zinc oxide finds applications across diverse industries including rubber, ceramics, chemicals, pharmaceuticals, cosmetics, and agriculture. The increasing demand from these sectors, driven by population growth, urbanization, and industrialization, is a significant trend in the Europe Zinc Oxide Market.
Moreover, the rubber industry extensively uses zinc oxide in the manufacturing of tires, footwear, and other rubber products. The need for zinc oxide is increasing as the automobile sector increases and high-quality tyres grow gaining in popularity. Also, Zinc oxide is considered environmentally friendly and safe compared to alternatives. With increasing awareness of sustainability and environmental concerns, there's a shift towards using eco-friendly materials, boosting the demand for zinc oxide. Additionally, other factors that support the market growth are growing investments in research and development and increasing use in pharmaceuticals and cosmetics. However, fluctuating zinc prices and limits on the use of zinc oxide in several applications are expected to impede Europe Zinc Oxide Market growth from 2024 to 2032.
The key countries considered for the Europe Zinc Oxide Market study includes UK, Germany, France, Italy, Spain, and Rest of Europe. In 2023, Germany was the largest market in terms of revenue. Zinc oxide is used extensively across various industries such as rubber, ceramics, chemicals, pharmaceuticals, cosmetics, and electronics. The rise of these industries, particularly in rubber manufacture, where zinc oxide is an important component in the vulcanization process, boosts demand for zinc oxide. Whereas, the United Kingdom is expected to grow with the highest CAGR during the forecast period 2024-2032.
Major market player included in this report are:
Lanxess AG
L. BrьGgemann Gmbh & Co. KG
Silox SA
Company 4
Company 5
Company 6
Company 7
Company 8
Company 9
Company 10
The detailed segments and sub-segment of the market are explained below:
By Process
French / Indirect Process
American / Direct Process
Wet Process
Others
By Grade
Standard / Technical / Feed
Chemical/Treated
Pharma/USP/BP
Food/FCC
Others
By Application
Rubber
Ceramic
Chemical
Agriculture
Paints & Coatings
Cosmetics & Pharmaceuticals
Others
By Region:
Europe
UK
Germany
France
Spain
Italy
ROE
Years considered for the study are as follows:
Historical year – 2022
Base year – 2023
Forecast period – 2024 to 2032
Key Takeaways:
Market Estimates & Forecast for 10 years from 2022 to 2032.
Annualized revenues and Country level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market.
Moreover, the rubber industry extensively uses zinc oxide in the manufacturing of tires, footwear, and other rubber products. The need for zinc oxide is increasing as the automobile sector increases and high-quality tyres grow gaining in popularity. Also, Zinc oxide is considered environmentally friendly and safe compared to alternatives. With increasing awareness of sustainability and environmental concerns, there's a shift towards using eco-friendly materials, boosting the demand for zinc oxide. Additionally, other factors that support the market growth are growing investments in research and development and increasing use in pharmaceuticals and cosmetics. However, fluctuating zinc prices and limits on the use of zinc oxide in several applications are expected to impede Europe Zinc Oxide Market growth from 2024 to 2032.
The key countries considered for the Europe Zinc Oxide Market study includes UK, Germany, France, Italy, Spain, and Rest of Europe. In 2023, Germany was the largest market in terms of revenue. Zinc oxide is used extensively across various industries such as rubber, ceramics, chemicals, pharmaceuticals, cosmetics, and electronics. The rise of these industries, particularly in rubber manufacture, where zinc oxide is an important component in the vulcanization process, boosts demand for zinc oxide. Whereas, the United Kingdom is expected to grow with the highest CAGR during the forecast period 2024-2032.
Major market player included in this report are:
Lanxess AG
L. BrьGgemann Gmbh & Co. KG
Silox SA
Company 4
Company 5
Company 6
Company 7
Company 8
Company 9
Company 10
The detailed segments and sub-segment of the market are explained below:
By Process
French / Indirect Process
American / Direct Process
Wet Process
Others
By Grade
Standard / Technical / Feed
Chemical/Treated
Pharma/USP/BP
Food/FCC
Others
By Application
Rubber
Ceramic
Chemical
Agriculture
Paints & Coatings
Cosmetics & Pharmaceuticals
Others
By Region:
Europe
UK
Germany
France
Spain
Italy
ROE
Years considered for the study are as follows:
Historical year – 2022
Base year – 2023
Forecast period – 2024 to 2032
Key Takeaways:
Market Estimates & Forecast for 10 years from 2022 to 2032.
Annualized revenues and Country level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market.
CHAPTER 1. EUROPE ZINC OXIDE MARKET DEFINITION AND RESEARCH ASSUMPTIONS
1.1. Research Objective
1.2. Market Definition
1.3. Research Assumptions
1.3.1. Inclusion & Exclusion
1.3.2. Limitations
1.3.3. Supply Side Analysis
1.3.3.1. Availability
1.3.3.2. Infrastructure
1.3.3.3. Regulatory Environment
1.3.3.4. Market Competition
1.3.3.5. Economic Viability (Consumer’s Perspective)
1.3.4. Demand Side Analysis
1.3.4.1. Regulatory frameworks
1.3.4.2. Technological Advancements
1.3.4.3. Environmental Considerations
1.3.4.4. Consumer Awareness & Acceptance
1.4. Estimation Methodology
1.5. Years Considered for the Study
1.6. Currency Conversion Rates
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Europe Zinc Oxide Market Size & Forecast (2022- 2032)
2.2. Regional Summary
2.3. Segmental Summary
2.3.1. By Process
2.3.2. By Grade
2.3.3. By Application
2.4. Key Trends
2.5. Recession Impact
2.6. Analyst Recommendation & Conclusion
CHAPTER 3. EUROPE ZINC OXIDE MARKET DYNAMICS
3.1. Market Drivers
3.2. Market Challenges
3.3. Market Opportunities
CHAPTER 4. EUROPE ZINC OXIDE MARKET INDUSTRY ANALYSIS
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model
4.1.7. Porter’s 5 Force Impact Analysis
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top investment opportunity
4.4. Top winning strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion
CHAPTER 5. EUROPE ZINC OXIDE MARKET SIZE & FORECASTS BY PROCESS 2022-2032
5.1. French / Indirect Process
5.2. American / Direct Process
5.3. Wet Process
5.4. Others
CHAPTER 6. EUROPE ZINC OXIDE MARKET SIZE & FORECASTS BY GRADE 2022-2032
6.1. Standard / Technical / Feed
6.2. Chemical/Treated
6.3. Pharma/USP/BP
6.4. Food/FCC
6.5. Others
CHAPTER 7. EUROPE ZINC OXIDE MARKET SIZE & FORECASTS BY APPLICATION 2022-2032
7.1. Rubber
7.2. Ceramic
7.3. Chemical
7.4. Agriculture
7.5. Paints & Coatings
7.6. Cosmetics & Pharmaceuticals
7.7. Others
CHAPTER 8. EUROPE ZINC OXIDE MARKET SIZE & FORECASTS BY COUNTRY 2022-2032
8.1. U.K. Zinc Oxide Market
8.1.1. Process breakdown size & forecasts, 2022-2032
8.1.2. Grade breakdown size & forecasts, 2022-2032
8.1.3. Application breakdown size & forecasts, 2022-2032
8.2. Germany Zinc Oxide Market
8.3. France Zinc Oxide Market
8.4. Spain Zinc Oxide Market
8.5. Italy Zinc Oxide Market
8.6. Rest of Europe Zinc Oxide Market
CHAPTER 9. COMPETITIVE INTELLIGENCE
9.1. Key Company SWOT Analysis
9.1.1. Company
9.1.2. Company
9.1.3. Company
9.2. Top Market Strategies
9.3. Company Profiles
9.3.1. Lanxess AG
9.3.1.1. Key Information
9.3.1.2. Overview
9.3.1.3. Financial (Subject to Data Availability)
9.3.1.4. Product Summary
9.3.1.5. Market Strategies
9.3.2. L. BrьGgemann Gmbh & Co. KG
9.3.3. Silox SA
9.3.4. Company
9.3.5. Company
9.3.6. Company
9.3.7. Company
9.3.8. Company
9.3.9. Company
9.3.10. Company
CHAPTER 10. RESEARCH PROCESS
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
1.1. Research Objective
1.2. Market Definition
1.3. Research Assumptions
1.3.1. Inclusion & Exclusion
1.3.2. Limitations
1.3.3. Supply Side Analysis
1.3.3.1. Availability
1.3.3.2. Infrastructure
1.3.3.3. Regulatory Environment
1.3.3.4. Market Competition
1.3.3.5. Economic Viability (Consumer’s Perspective)
1.3.4. Demand Side Analysis
1.3.4.1. Regulatory frameworks
1.3.4.2. Technological Advancements
1.3.4.3. Environmental Considerations
1.3.4.4. Consumer Awareness & Acceptance
1.4. Estimation Methodology
1.5. Years Considered for the Study
1.6. Currency Conversion Rates
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Europe Zinc Oxide Market Size & Forecast (2022- 2032)
2.2. Regional Summary
2.3. Segmental Summary
2.3.1. By Process
2.3.2. By Grade
2.3.3. By Application
2.4. Key Trends
2.5. Recession Impact
2.6. Analyst Recommendation & Conclusion
CHAPTER 3. EUROPE ZINC OXIDE MARKET DYNAMICS
3.1. Market Drivers
3.2. Market Challenges
3.3. Market Opportunities
CHAPTER 4. EUROPE ZINC OXIDE MARKET INDUSTRY ANALYSIS
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model
4.1.7. Porter’s 5 Force Impact Analysis
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top investment opportunity
4.4. Top winning strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion
CHAPTER 5. EUROPE ZINC OXIDE MARKET SIZE & FORECASTS BY PROCESS 2022-2032
5.1. French / Indirect Process
5.2. American / Direct Process
5.3. Wet Process
5.4. Others
CHAPTER 6. EUROPE ZINC OXIDE MARKET SIZE & FORECASTS BY GRADE 2022-2032
6.1. Standard / Technical / Feed
6.2. Chemical/Treated
6.3. Pharma/USP/BP
6.4. Food/FCC
6.5. Others
CHAPTER 7. EUROPE ZINC OXIDE MARKET SIZE & FORECASTS BY APPLICATION 2022-2032
7.1. Rubber
7.2. Ceramic
7.3. Chemical
7.4. Agriculture
7.5. Paints & Coatings
7.6. Cosmetics & Pharmaceuticals
7.7. Others
CHAPTER 8. EUROPE ZINC OXIDE MARKET SIZE & FORECASTS BY COUNTRY 2022-2032
8.1. U.K. Zinc Oxide Market
8.1.1. Process breakdown size & forecasts, 2022-2032
8.1.2. Grade breakdown size & forecasts, 2022-2032
8.1.3. Application breakdown size & forecasts, 2022-2032
8.2. Germany Zinc Oxide Market
8.3. France Zinc Oxide Market
8.4. Spain Zinc Oxide Market
8.5. Italy Zinc Oxide Market
8.6. Rest of Europe Zinc Oxide Market
CHAPTER 9. COMPETITIVE INTELLIGENCE
9.1. Key Company SWOT Analysis
9.1.1. Company
9.1.2. Company
9.1.3. Company
9.2. Top Market Strategies
9.3. Company Profiles
9.3.1. Lanxess AG
9.3.1.1. Key Information
9.3.1.2. Overview
9.3.1.3. Financial (Subject to Data Availability)
9.3.1.4. Product Summary
9.3.1.5. Market Strategies
9.3.2. L. BrьGgemann Gmbh & Co. KG
9.3.3. Silox SA
9.3.4. Company
9.3.5. Company
9.3.6. Company
9.3.7. Company
9.3.8. Company
9.3.9. Company
9.3.10. Company
CHAPTER 10. RESEARCH PROCESS
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
LIST OF TABLES
TABLE 1. Europe Zinc Oxide market, report scope
TABLE 2. Europe Zinc Oxide market estimates & forecasts by Country 2022-2032 (USD Billion)
TABLE 3. Europe Zinc Oxide market estimates & forecasts by Process 2022-2032 (USD Billion)
TABLE 4. Europe Zinc Oxide market estimates & forecasts by Grade 2022-2032 (USD Billion)
TABLE 5. Europe Zinc Oxide market estimates & forecasts by Application 2022-2032 (USD Billion)
TABLE 6. Europe Zinc Oxide market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 7. Europe Zinc Oxide market by country, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 8. Europe Zinc Oxide market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 9. Europe Zinc Oxide market by country, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 10. Europe Zinc Oxide market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 11. Europe Zinc Oxide market by country, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 12. Europe Zinc Oxide market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 13. Europe Zinc Oxide market by country, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 14. Europe Zinc Oxide market by segment, estimates & forecasts, 2022-2032 (USD Billion) Europe Zinc Oxide market by country, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 15. UK Zinc Oxide market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 16. UK Zinc Oxide market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 17. UK Zinc Oxide market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 18. Germany Zinc Oxide market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 19. Germany Zinc Oxide market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 20. Germany Zinc Oxide market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 21. France Zinc Oxide market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 22. France Zinc Oxide market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 23. France Zinc Oxide market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 24. Italy Zinc Oxide market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 25. Italy Zinc Oxide market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 26. Italy Zinc Oxide market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 27. Spain Zinc Oxide market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 28. Spain Zinc Oxide market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 29. Spain Zinc Oxide market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 30. RoE Zinc Oxide market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 31. RoE Zinc Oxide market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 32. RoE Zinc Oxide market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 33. List of secondary sources, used in the study of Europe Zinc Oxide Market.
TABLE 34. List of primary sources, used in the study of Europe Zinc Oxide Market.
TABLE 35. Years considered for the study.
TABLE 36. Exchange rates considered.
TABLE 1. Europe Zinc Oxide market, report scope
TABLE 2. Europe Zinc Oxide market estimates & forecasts by Country 2022-2032 (USD Billion)
TABLE 3. Europe Zinc Oxide market estimates & forecasts by Process 2022-2032 (USD Billion)
TABLE 4. Europe Zinc Oxide market estimates & forecasts by Grade 2022-2032 (USD Billion)
TABLE 5. Europe Zinc Oxide market estimates & forecasts by Application 2022-2032 (USD Billion)
TABLE 6. Europe Zinc Oxide market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 7. Europe Zinc Oxide market by country, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 8. Europe Zinc Oxide market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 9. Europe Zinc Oxide market by country, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 10. Europe Zinc Oxide market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 11. Europe Zinc Oxide market by country, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 12. Europe Zinc Oxide market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 13. Europe Zinc Oxide market by country, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 14. Europe Zinc Oxide market by segment, estimates & forecasts, 2022-2032 (USD Billion) Europe Zinc Oxide market by country, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 15. UK Zinc Oxide market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 16. UK Zinc Oxide market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 17. UK Zinc Oxide market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 18. Germany Zinc Oxide market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 19. Germany Zinc Oxide market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 20. Germany Zinc Oxide market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 21. France Zinc Oxide market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 22. France Zinc Oxide market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 23. France Zinc Oxide market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 24. Italy Zinc Oxide market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 25. Italy Zinc Oxide market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 26. Italy Zinc Oxide market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 27. Spain Zinc Oxide market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 28. Spain Zinc Oxide market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 29. Spain Zinc Oxide market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 30. RoE Zinc Oxide market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 31. RoE Zinc Oxide market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 32. RoE Zinc Oxide market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 33. List of secondary sources, used in the study of Europe Zinc Oxide Market.
TABLE 34. List of primary sources, used in the study of Europe Zinc Oxide Market.
TABLE 35. Years considered for the study.
TABLE 36. Exchange rates considered.
LIST OF FIGURES
FIG 1. Europe Zinc Oxide market, research methodology
FIG 2. Europe Zinc Oxide market, market estimation techniques
FIG 3. Europe market size estimates & forecast methods.
FIG 4. Europe Zinc Oxide market, key trends 2023
FIG 5. Europe Zinc Oxide market, growth prospects 2022-2032
FIG 6. Europe Zinc Oxide market, porters 5 force model
FIG 7. Europe Zinc Oxide market, pestel analysis
FIG 8. Europe Zinc Oxide market, value chain analysis
FIG 9. Europe Zinc Oxide market by segment, 2022 & 2032 (USD Billion)
FIG 10. Europe Zinc Oxide market by segment, 2022 & 2032 (USD Billion)
FIG 11. Europe Zinc Oxide market by segment, 2022 & 2032 (USD Billion)
FIG 12. Europe Zinc Oxide market by segment, 2022 & 2032 (USD Billion)
FIG 13. Europe Zinc Oxide market by segment, 2022 & 2032 (USD Billion)
FIG 14. Europe Zinc Oxide market, Country snapshot 2022 & 2032
FIG 15. Europe Zinc Oxide market 2022 & 2032 (USD Billion)
FIG 16. Europe Zinc Oxide market, company market share analysis (2023)
FIG 1. Europe Zinc Oxide market, research methodology
FIG 2. Europe Zinc Oxide market, market estimation techniques
FIG 3. Europe market size estimates & forecast methods.
FIG 4. Europe Zinc Oxide market, key trends 2023
FIG 5. Europe Zinc Oxide market, growth prospects 2022-2032
FIG 6. Europe Zinc Oxide market, porters 5 force model
FIG 7. Europe Zinc Oxide market, pestel analysis
FIG 8. Europe Zinc Oxide market, value chain analysis
FIG 9. Europe Zinc Oxide market by segment, 2022 & 2032 (USD Billion)
FIG 10. Europe Zinc Oxide market by segment, 2022 & 2032 (USD Billion)
FIG 11. Europe Zinc Oxide market by segment, 2022 & 2032 (USD Billion)
FIG 12. Europe Zinc Oxide market by segment, 2022 & 2032 (USD Billion)
FIG 13. Europe Zinc Oxide market by segment, 2022 & 2032 (USD Billion)
FIG 14. Europe Zinc Oxide market, Country snapshot 2022 & 2032
FIG 15. Europe Zinc Oxide market 2022 & 2032 (USD Billion)
FIG 16. Europe Zinc Oxide market, company market share analysis (2023)
